Movie star Audience in United States

Movie star logo

Movie star has an estimated audience of 5,756,959 people in United States. 59.4% are female, 40.6% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Jingoism, Monogram, Ironmongery, Hebe.

The average Movie star fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Jingoism, Monogram, with strongest over-indexing on Whataburger (1.79× the country average). Demographically, the Movie star audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Movie star fans

Demographic split for Movie star audience in United States
MetricValue
Female59.4%
Male40.6%
Average age39.2
Estimated audience size5,756,959

Audience persona

The typical Movie star fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Movie star in United States
RegionReachAffinity
California846,3991.34×
Texas649,2541.31×
Florida478,7781.23×
New York319,3410.99×
Georgia202,6471.14×
Illinois190,7200.99×
Pennsylvania186,9350.96×
North Carolina186,8251.08×
Ohio157,4410.89×
New Jersey148,0671.01×
Michigan144,6650.96×
Arizona139,3131.19×
Virginia137,7730.98×
Mississippi125,4132.64×
Tennessee119,0351.03×
Washington110,2160.95×
Maryland108,4251.1×
Massachusetts98,5670.87×
Indiana94,9600.9×
Alabama93,0691.16×
South Carolina90,8881.05×
Louisiana89,7581.21×
Missouri88,1900.95×
Wisconsin77,2460.89×
Colorado75,3970.83×
Minnesota75,1760.91×
Kentucky74,7661.04×
Oklahoma72,7981.14×
Nevada66,9151.2×
Connecticut58,1551.01×
Oregon57,4910.87×
Utah51,9421.01×
Arkansas49,4641.04×
Kansas43,5700.96×
Iowa42,2880.89×
New Mexico31,6911.1×
Hawaii31,3751.27×
West Virginia28,4831.06×
Idaho25,6070.89×
Nebraska25,2920.88×
New Hampshire17,0120.75×
Rhode Island15,3480.84×
Delaware14,7110.93×
Maine14,2600.69×
Montana11,2750.71×
South Dakota10,4820.79×
Washington, District of Columbia9,9240.57×
Alaska9,7750.79×
North Dakota9,7020.82×
Vermont5,5430.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Movie star audience
BrandAffinityCategory
Whataburger1.79×Food & Beverages
Jingoism1.75×Politics & Society
Monogram2.04×Home & Garden
Ironmongery3.37×Home & Garden
Hebe1.92×Home & Garden
Zach Ertz2.15×Sports
Casely1.69×Shopping
Arutz Sheva1.65×News
WKRN-TV1.61×Movies & TV
The Perks of Being a Wallflower (film)1.66×Movies & TV
Brunello Cucinelli1.75×Fashion & Accessoires
Al Ahly SC1.89×Sports
Buenavista (Madrid)1.99×Travel & Leisure
Donmar Warehouse7.51×Arts & Culture
Mike Conley, Jr.1.63×Sports
Hauptschule2.62×Kids & Family
The Defender2.97×Movies & TV
Voltron: Legendary Defender2.78×Movies & TV
Hattiesburg, Mississippi1.65×Travel & Leisure
Mariel Hemingway1.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Movie star audience
TraitClusterScore
IndulgenceJOY1.25
Social Media UsageJOY1.17
TravellingTHRILL1.1
Quality AwarenessPREMIUM1.08
IndividualismJOY1.07
PatriotismCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Movie star
CountryShare
United States40.1%
Japan17.6%
United Kingdom4.9%

See Movie star audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Movie star have in United States?

Movie star has an estimated audience of 5,756,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Movie star fans?

59.4% of Movie star fans are female, 40.6% are male, with an average age of 39.2 years.

Which brands do Movie star fans like most?

Movie star fans show strongest brand affinity for Whataburger (1.79×), Jingoism (1.75×), and Monogram (2.04×) over the country average.

Where do Movie star fans live in United States?

Movie star fans in United States are most concentrated in California (reach 846,399), Texas (reach 649,254), and Florida (reach 478,778). These three regions account for the largest share of the active audience.

What other brands do Movie star fans also like?

Beyond Movie star itself, the audience over-indexes on Jingoism (1.75×), Monogram (2.04×), Ironmongery (3.37×), and Hebe (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Movie star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.