MSPAINT Audience in United States

MSPAINT logo

MSPAINT has an estimated audience of 1,206,260 people in United States. 59.1% are female, 40.9% are male, average age 42.8. Top brand affinities: Keene, New Hampshire, Queens College, City University of New York, Mathcore, Pro-Ject, Google Home.

Top brand affinities include Keene, New Hampshire, Queens College, City University of New York, Mathcore, with strongest over-indexing on Keene, New Hampshire (674.91× the country average). Demographically, the MSPAINT audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of MSPAINT fans

Demographic split for MSPAINT audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.8
Estimated audience size1,206,260

Audience persona

The typical MSPAINT fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MSPAINT audience
BrandAffinityCategory
Keene, New Hampshire674.91×Travel & Leisure
Queens College, City University of New York20×Business & Career
Mathcore18.06×Music & Radio
Pro-Ject8.05×Music & Radio
Google Home11.65×Technology & Electronics
Elsword25.71×Games
Product design2.34×Business & Career
The Historian16.48×Literature
Nebraska Cornhuskers football3.48×Sports
Pillow1.91×Home & Garden
Wikia2.99×Internet & Social Media
Urban Outfitters1.56×Shopping
Iowa Hawkeyes6.43×Sports
Eurail16.57×Cars & Mobility
Electrolyte3.44×Health
The Streets16.27×Music & Radio
3D printing1.63×Technology & Electronics
Home staging3.35×Home & Garden
Historic site2.64×Arts & Culture
Parral, Chihuahua9.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MSPAINT audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Career OrientationPOWER1.49
TravellingTHRILL1.48
Need for SecurityCONSERVATISM1.33
Convenience OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for MSPAINT
CountryShare
United States43.9%
India18.5%
United Kingdom6.4%

See MSPAINT audiences in other countries

More Rock audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for MSPAINT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.