Muddy Waters Audience in United States

Muddy Waters logo

Muddy Waters has an estimated audience of 709,556 people in United States. 38.0% are female, 62.0% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Ray Charles, Joe Walsh, Master P, Joe Bonamassa, Kia Sportage.

The average Muddy Waters fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ray Charles, Joe Walsh, Master P, with strongest over-indexing on Ray Charles (27.63× the country average). Demographically, the Muddy Waters audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Muddy Waters fans

Demographic split for Muddy Waters audience in United States
MetricValue
Female38.0%
Male62.0%
Average age46.3
Estimated audience size709,556

Audience persona

The typical Muddy Waters fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Ray Charles.

Top regions in United States

Top regions ranked by reach for Muddy Waters in United States
RegionReachAffinity
California49,7740.64×
Texas49,5890.81×
Florida41,7760.87×
Illinois30,1781.28×
Pennsylvania29,2501.22×
New York28,7700.73×
Georgia24,5471.12×
Mississippi23,8444.08×
North Carolina21,6541.01×
Tennessee19,4881.37×
Ohio17,1500.78×
Michigan15,7850.85×
Louisiana15,0081.64×
New Jersey14,4970.8×
South Carolina13,1121.23×
Alabama13,0681.32×
Virginia12,7140.74×
Washington11,2180.79×
Maryland10,9920.9×
Massachusetts10,5390.75×
Indiana10,4240.8×
Minnesota10,2121×
Missouri10,0200.88×
Connecticut9,9401.4×
Wisconsin9,5590.9×
Vermont9,5057.63×
Arizona8,4410.58×
Kentucky7,6330.86×
Colorado7,0820.63×
Arkansas6,7681.16×
Oklahoma5,8360.74×
Oregon4,9010.6×
Nevada4,8110.7×
Kansas3,8250.68×
Iowa3,6730.63×
Utah2,2990.36×
New Mexico2,2930.64×
West Virginia1,9920.6×
Washington, District of Columbia1,9880.93×
New Hampshire1,9780.71×
Nebraska1,8500.52×
Idaho1,5960.45×
Maine1,5170.6×
Delaware1,3680.7×
Rhode Island1,3470.6×
Hawaii1,2600.41×
Montana8980.46×
South Dakota7320.45×
Alaska7310.48×
North Dakota7020.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muddy Waters audience
BrandAffinityCategory
Ray Charles27.63×Music & Radio
Joe Walsh23.46×Music & Radio
Master P30.17×Music & Radio
Joe Bonamassa29.93×Music & Radio
Kia Sportage21.56×Cars & Mobility
Brandi Carlile13.84×Music & Radio
Robert Plant16.15×Music & Radio
Jimi Hendrix15.16×Music & Radio
Bob Dylan9.22×Music & Radio
Jeff Beck27.56×Music & Radio
David Gilmour23.33×Music & Radio
Pixies24.58×Music & Radio
B.B. King22.87×Music & Radio
Goo Goo Dolls15.8×Music & Radio
Chuck Berry20.26×Music & Radio
Bonnie Raitt21.62×Music & Radio
Tractor Supply Company4.62×Shopping
Eric Clapton12.66×Music & Radio
Jack White11.57×Movies & TV
Neil Young11.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muddy Waters audience
TraitClusterScore
PatriotismCONSERVATISM1.87
TraditionCONSERVATISM1.49
Community OrientationOPEN1.4
Career OrientationPOWER1.34
SustainabilityBALANCE1.22
SpiritualityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Muddy Waters
CountryShare
United States56.4%
United Kingdom6.0%
Germany4.2%

See Muddy Waters audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Muddy Waters have in United States?

Muddy Waters has an estimated audience of 709,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Muddy Waters fans?

38.0% of Muddy Waters fans are female, 62.0% are male, with an average age of 46.3 years.

Which brands do Muddy Waters fans like most?

Muddy Waters fans show strongest brand affinity for Ray Charles (27.63×), Joe Walsh (23.46×), and Master P (30.17×) over the country average.

Where do Muddy Waters fans live in United States?

Muddy Waters fans in United States are most concentrated in California (reach 49,774), Texas (reach 49,589), and Florida (reach 41,776). These three regions account for the largest share of the active audience.

What other brands do Muddy Waters fans also like?

Beyond Muddy Waters itself, the audience over-indexes on Joe Walsh (23.46×), Master P (30.17×), Joe Bonamassa (29.93×), and Kia Sportage (21.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muddy Waters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.