A data profile of the people who buy, follow and care about Muddy Waters in United States — modelled from more than twelve digital signal sources. Muddy Waters has an estimated audience of 712,690 people in United States.
The average Muddy Waters fan in United States is 46.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Joe Walsh, Ray Charles, Joe Bonamassa, with strongest over-indexing on Joe Walsh (25.53× the country average).
Demographically, the Muddy Waters audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Muddy Waters fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Joe Walsh.
The key figures that characterise the Muddy Waters profile in United States.
38.0% are female, 62.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 46.3 |
| Estimated audience size | 712,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Muddy Waters audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.4% |
| United Kingdom | 6.0% |
| Germany | 4.2% |
Where the Muddy Waters audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~20K | 19.47× | |
| 02 | Mississippi | ~20K | 3.49× | |
| 03 | Louisiana | ~10K | 1.31× | |
| 04 | Alabama | ~10K | 1.17× | |
| 05 | Connecticut | ~8K | 1.16× | |
| 06 | Tennessee | ~20K | 1.09× | |
| 07 | Illinois | ~20K | 1.04× | |
| 08 | Pennsylvania | ~20K | 0.99× | |
| 09 | South Carolina | ~10K | 0.98× | |
| 10 | Arkansas | ~6K | 0.96× | |
| 11 | Georgia | ~20K | 0.88× | |
| 12 | Minnesota | ~8K | 0.82× | |
| 13 | Washington, District of Columbia | ~2K | 0.82× | |
| 14 | North Carolina | ~20K | 0.79× | |
| 15 | Maryland | ~9K | 0.74× | |
| 16 | Wisconsin | ~8K | 0.74× | |
| 17 | Washington | ~10K | 0.73× | |
| 18 | Missouri | ~8K | 0.73× | |
| 19 | Kentucky | ~6K | 0.71× | |
| 20 | New Hampshire | ~2K | 0.70× | |
| 21 | Delaware | ~1K | 0.70× | |
| 22 | Florida | ~30K | 0.69× | |
| 23 | Michigan | ~10K | 0.69× | |
| 24 | Alaska | ~1K | 0.69× | |
| 25 | North Dakota | <1K | 0.67× | |
| 26 | Ohio | ~10K | 0.65× | |
| 27 | New Jersey | ~10K | 0.65× | |
| 28 | Indiana | ~8K | 0.65× | |
| 29 | Rhode Island | ~1K | 0.65× | |
| 30 | South Dakota | ~1K | 0.65× | |
| 31 | Massachusetts | ~9K | 0.64× | |
| 32 | Oklahoma | ~5K | 0.64× | |
| 33 | West Virginia | ~2K | 0.64× | |
| 34 | Maine | ~2K | 0.64× | |
| 35 | Kansas | ~4K | 0.63× | |
| 36 | New Mexico | ~2K | 0.63× | |
| 37 | Montana | ~1K | 0.63× | |
| 38 | Texas | ~40K | 0.62× | |
| 39 | Nevada | ~4K | 0.61× | |
| 40 | Virginia | ~10K | 0.60× | |
| 41 | New York | ~20K | 0.58× | |
| 42 | Iowa | ~3K | 0.58× | |
| 43 | Nebraska | ~2K | 0.57× | |
| 44 | Oregon | ~4K | 0.55× | |
| 45 | Hawaii | ~2K | 0.55× | |
| 46 | Colorado | ~6K | 0.54× | |
| 47 | Idaho | ~2K | 0.54× | |
| 48 | California | ~40K | 0.51× | |
| 49 | Arizona | ~7K | 0.51× | |
| 50 | Utah | ~3K | 0.42× |
The strongest cross-interests of the Muddy Waters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronnie Wood | Music & Radio | 31.65× | ||
| 02 | Joe Bonamassa | Music & Radio | 30.20× | ||
| 03 | Master P | Music & Radio | 28.31× | ||
| 04 | Joe Walsh | Music & Radio | 25.53× | ||
| 05 | Jeff Beck | Music & Radio | 24.98× | ||
| 06 | Bonnie Raitt | Music & Radio | 23.07× | ||
| 07 | Ray Charles | Music & Radio | 22.78× | ||
| 08 | Pixies | Music & Radio | 22.41× | ||
| 09 | Chuck Berry | Music & Radio | 22.23× | ||
| 10 | David Gilmour | Music & Radio | 20.03× | ||
| 11 | Goo Goo Dolls | Music & Radio | 17.09× | ||
| 12 | Robert Plant | Music & Radio | 15.96× | ||
| 13 | Brandi Carlile | Music & Radio | 14.00× | ||
| 14 | Keith Richards | Music & Radio | 13.42× | ||
| 15 | Jimi Hendrix | Music & Radio | 13.19× | ||
| 16 | Bob Dylan | Music & Radio | 12.86× | ||
| 17 | Jack White | Movies & TV | 11.56× | ||
| 18 | Sustainable energy | Home & Garden | 6.89× | ||
| 19 | Renewable energy | Business & Career | 5.82× | ||
| 20 | FedEx | Business & Career | 4.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.87× | |
| Sustainability | BALANCE | 2.04× | |
| Convenience Orientation | PREMIUM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.75× |
Muddy Waters has an estimated audience of 712,690 people in United States, concentrated in California and Texas.
38.0% of Muddy Waters fans are female, 62.0% are male, with an average age of 46.3 years.
Muddy Waters fans show strongest brand affinity for Joe Walsh (25.53×), Ray Charles (22.78×), and Joe Bonamassa (30.2×) over the country average.
Muddy Waters fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Muddy Waters itself, the audience over-indexes on Ray Charles (22.78×), Joe Bonamassa (30.2×), Bob Dylan (12.86×), and Master P (28.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Muddy Waters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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