Muncie, Indiana Audience in United States
Muncie, Indiana has an estimated audience of 370,644 people in United States. 55.1% are female, 44.9% are male, average age 40.4. Top brand affinities: Diane Sawyer, Finding Your Roots, ABC 7 Chicago, WESH, Better Off Dead (film).
Top brand affinities include Diane Sawyer, Finding Your Roots, ABC 7 Chicago, with strongest over-indexing on Diane Sawyer (16.25× the country average). Demographically, the Muncie, Indiana audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Muncie, Indiana fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.4 |
| Estimated audience size | 370,644 |
Audience persona
The typical Muncie, Indiana fan in United States is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Diane Sawyer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Sawyer | 16.25× | Movies & TV |
| Finding Your Roots | 7.6× | Movies & TV |
| ABC 7 Chicago | 1.52× | Movies & TV |
| WESH | 1.51× | Movies & TV |
| Better Off Dead (film) | 2.67× | Movies & TV |
| Leverage (TV series) | 1.56× | Movies & TV |
| Ixtapaluca | 1.64× | Travel & Leisure |
| Rhodiola | 2.56× | Health |
| Keynote (presentation software) | 2.08× | Technology & Electronics |
| Louis IX of France | 1.69× | Politics & Society |
| Jbc | 1.84× | Kids & Family |
| Jc caylen | 2.44× | Internet & Social Media |
| Summer Days (And Summer Nights!!) | 1.73× | Music & Radio |
| Primetime Emmy Award for Outstanding Drama Series | 1.81× | Movies & TV |
| Argenteuil | 2.39× | Travel & Leisure |
| Iyengar | 1.62× | Literature |
| Left fielder | 1.83× | |
| Ixmiquilpan | 1.57× | |
| WKMG-TV | 1.56× | Movies & TV |
| cake decorating shop | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| DIY Mentality | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| Germany | 1.8% |
| Italy | 0.6% |
See Muncie, Indiana audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Muncie, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.