National Collegiate Athletic Association Audience in United States

National Collegiate Athletic Association logo

National Collegiate Athletic Association has an estimated audience of 385,671 people in United States. 40.1% are female, 59.9% are male, average age 40.7. Top regions: Texas, Florida, Alabama. Top brand affinities: Graham Greene (actor), Ken Griffey Jr., Pro-Ject, Combat sport, Urban Outfitters.

The average National Collegiate Athletic Association fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Alabama. Top brand affinities include Graham Greene (actor), Ken Griffey Jr., Pro-Ject, with strongest over-indexing on Graham Greene (actor) (6.63× the country average). Demographically, the National Collegiate Athletic Association audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Charity

Demographics of National Collegiate Athletic Association fans

Demographic split for National Collegiate Athletic Association audience in United States
MetricValue
Female40.1%
Male59.9%
Average age40.7
Estimated audience size385,671

Audience persona

The typical National Collegiate Athletic Association fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Graham Greene (actor).

Top regions in United States

Top regions ranked by reach for National Collegiate Athletic Association in United States
RegionReachAffinity
Texas21,2720.64×
Florida18,9710.73×
Alabama16,4003.04×
California15,8370.37×
Michigan15,1591.5×
Ohio14,5171.22×
North Carolina13,5661.17×
Tennessee12,0601.56×
Georgia11,8731×
Pennsylvania10,6810.82×
Kentucky9,9492.06×
Arizona9,7711.24×
South Carolina9,5881.65×
New York9,3720.43×
Indiana8,5221.21×
Oklahoma8,3991.96×
Virginia8,0500.86×
Iowa7,9392.5×
Illinois7,8630.61×
Louisiana6,7561.36×
Arkansas5,2711.66×
Nebraska5,0492.61×
Missouri5,0440.81×
New Jersey4,9610.51×
Maryland4,9150.74×
Oregon4,6231.05×
Wisconsin4,5640.79×
Mississippi4,5311.43×
Colorado4,1630.68×
Minnesota4,0480.73×
Washington3,7660.49×
Kansas3,5841.18×
Massachusetts3,2530.43×
West Virginia2,5791.44×
Connecticut2,5440.66×
Utah2,4470.71×
Nevada2,0390.55×
Idaho1,4180.73×
South Dakota1,2971.45×
New Mexico1,2180.63×
Montana8090.76×
Hawaii7960.48×
Maine7150.52×
Delaware6590.62×
New Hampshire6550.43×
North Dakota6410.81×
Washington, District of Columbia5800.5×
Alaska4930.6×
Wyoming4540.79×
Rhode Island4210.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Collegiate Athletic Association audience
BrandAffinityCategory
Graham Greene (actor)6.63×
Ken Griffey Jr.8.38×Sports
Pro-Ject4.29×Music & Radio
Combat sport1.57×Sports
Urban Outfitters1.64×Shopping
Fernando Valenzuela10.29×Sports
Product design1.62×Business & Career
Jesse Plemons2.79×Movies & TV
Nebraska Cornhuskers football2.61×Sports
Grover Cleveland6.23×Politics & Society
Ulysses S. Grant4.33×Politics & Society
Nebraska1.81×Travel & Leisure
Glossier3.01×Beauty & Wellness
Graham Greene3.31×Literature
Julio Cesar Chavez Jr.3.96×Sports
Urban horticulture1.85×Home & Garden
Hebe3.31×Home & Garden
Captain America (1990 film)2.22×Movies & TV
Consequence (rapper)3.16×Music & Radio
Sinaloa1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Collegiate Athletic Association audience
TraitClusterScore
PatriotismCONSERVATISM1.34
Risk AppetiteTHRILL1.25
Sports ActivityPOWER1.21
Early Adopter MentalityPOWER1.21
Community OrientationOPEN1.2
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for National Collegiate Athletic Association
CountryShare
United States74.8%
Canada3.2%
Philippines3.2%

See National Collegiate Athletic Association audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does National Collegiate Athletic Association have in United States?

National Collegiate Athletic Association has an estimated audience of 385,671 people in United States, concentrated in Texas and Florida.

What is the gender split and age of National Collegiate Athletic Association fans?

40.1% of National Collegiate Athletic Association fans are female, 59.9% are male, with an average age of 40.7 years.

Which brands do National Collegiate Athletic Association fans like most?

National Collegiate Athletic Association fans show strongest brand affinity for Graham Greene (actor) (6.63×), Ken Griffey Jr. (8.38×), and Pro-Ject (4.29×) over the country average.

Where do National Collegiate Athletic Association fans live in United States?

National Collegiate Athletic Association fans in United States are most concentrated in Texas (reach 21,272), Florida (reach 18,971), and Alabama (reach 16,400). These three regions account for the largest share of the active audience.

What other brands do National Collegiate Athletic Association fans also like?

Beyond National Collegiate Athletic Association itself, the audience over-indexes on Ken Griffey Jr. (8.38×), Pro-Ject (4.29×), Combat sport (1.57×), and Urban Outfitters (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Collegiate Athletic Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.