Nephew Audience in United States
Nephew has an estimated audience of 867,802 people in United States. 63.1% are female, 36.9% are male, average age 38.3. Top brand affinities: Saving, Collectable, Whataburger, Pillow, Assetto Corsa.
Top brand affinities include Saving, Collectable, Whataburger, with strongest over-indexing on Saving (3.48× the country average). Demographically, the Nephew audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Nephew fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 38.3 |
| Estimated audience size | 867,802 |
Audience persona
The typical Nephew fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Saving.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 3.48× | Business & Career |
| Collectable | 1.79× | Kids & Family |
| Whataburger | 1.73× | Food & Beverages |
| Pillow | 1.59× | Home & Garden |
| Assetto Corsa | 7.09× | Games |
| Paul Dano | 1.63× | Movies & TV |
| Julio Cesar Chavez Jr. | 1.8× | Sports |
| Commercial mortgage | 1.57× | Business & Career |
| Príncipe | 2.69× | Travel & Leisure |
| Jorja Fox | 3.34× | Movies & TV |
| International University of Business Agriculture and Technology | 2.14× | Business & Career |
| REO Speedwagon | 1.53× | Music & Radio |
| Divergent series | 2.35× | Movies & TV |
| Boogie-woogie (dance) | 3.11× | Music & Radio |
| Gary Clark, Jr. | 2.35× | Music & Radio |
| Leprechaun | 1.73× | Literature |
| Shannon Leto | 3.64× | Movies & TV |
| Cadbury World | 2.04× | Travel & Leisure |
| E-box | 1.85× | Health |
| My Three Sons | 1.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.94 |
| Family Orientation | CONSERVATISM | 1.94 |
| Career Orientation | POWER | 1.77 |
| Community Orientation | OPEN | 1.72 |
| Pet Ownership | JOY | 1.72 |
| Indulgence | JOY | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 37.3% |
| United States | 19.6% |
| India | 17.8% |
See Nephew audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nephew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.