Rascasse Audience Intelligence

New Orleans Mardi Gras Audience in United States

New Orleans Mardi Gras has an estimated audience of 314K people in United States.

#628among events in United States#3945in Travel & Leisure

The average New Orleans Mardi Gras fan in United States is 43.4 years old, more female, and lives primarily in Louisiana.

Interest is seasonal: January, February and August account for 53% of the year's searches, April is the quietest month.

Most fans live in Louisiana, California, Texas.

Top affinities include Six Feet Under (TV series), New Orleans Pelicans, Weather forecasting, with strongest over-indexing on Six Feet Under (TV series) (14.23× the country average).

Demographically, the New Orleans Mardi Gras audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical New Orleans Mardi Gras fan in United States is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Six Feet Under (TV series).

Category: Travel & Leisure · Type: Event

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
314K
in United States
Gender
63.1%♀
36.9% male
Age
43.4
average years
Country rank
#49379
among all objects in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New Orleans Mardi Gras fans

63.1% are female, 36.9% are male, average age 43.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for New Orleans Mardi Gras audience in United States
MetricValue
Female63.1%
Male36.9%
Average age43.4
Estimated audience size314K
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the New Orleans Mardi Gras audience in United States
Age bracketShare%
16-2412%
25-3414%
35-4421%
45-5432%
55+21%
Fig. 04

Worldwide distribution

75.9%

of the worldwide New Orleans Mardi Gras audience comes from United States.

Worldwide audience distribution share by country for New Orleans Mardi Gras
CountryShare
United States75.9%
United Kingdom3.3%
Italy2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New Orleans Mardi Gras fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K8.05×
02Mississippi~7K2.69×
03Alabama~10K2.02×
04Arkansas~3K1.18×
05Georgia~10K1.17×
06Texas~20K1.14×
07Washington, District of Columbia<1K1.13×
08Tennessee~7K1.06×
09Illinois~10K1.03×
10Florida~20K1.02×
11Missouri~5K0.92×
12South Carolina~5K0.92×
13Nevada~3K0.92×
14North Carolina~9K0.91×
15Maryland~5K0.88×
16Oklahoma~3K0.87×
17Alaska<1K0.86×
18California~30K0.85×
19New York~20K0.85×
20Virginia~7K0.85×
21Massachusetts~5K0.83×
22Kentucky~4K0.83×
23New Jersey~7K0.82×
24Washington~6K0.80×
25Colorado~4K0.79×
26North Dakota<1K0.79×
27Vermont<1K0.79×
28Michigan~7K0.78×
29Indiana~5K0.78×
30Connecticut~3K0.78×
31Kansas~2K0.78×
32Rhode Island<1K0.78×
33Delaware<1K0.78×
34Pennsylvania~9K0.77×
35New Mexico~2K0.77×
36Montana<1K0.77×
37South Dakota<1K0.77×
38Wisconsin~4K0.76×
39Nebraska~1K0.76×
40Ohio~8K0.74×
41Idaho~1K0.74×
42West Virginia~1K0.74×
43Arizona~5K0.73×
44Iowa~2K0.73×
45Oregon~3K0.72×
46New Hampshire<1K0.71×
47Utah~2K0.70×
48Hawaii<1K0.70×
49Minnesota~4K0.69×
50Maine<1K0.69×
Fig. 06

Affinity by region

Affinity by region — New Orleans Mardi Gras, United States
0.69×1.00×8.05×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New Orleans Mardi Gras audience vs. the country average
#·InterestCategoryAffinity×
01Six Feet Under (TV series)Movies & TV14.23×
02New Orleans PelicansSports7.56×
03Weather forecastingHome & Garden7.45×
04QVCShopping5.68×
05FedExBusiness & Career4.79×
06HypermarketShopping4.36×
07Discount storesShopping3.89×
08Microwave ovenHome & Garden3.80×
09Renewable energyBusiness & Career3.66×
10Sustainable energyHome & Garden3.52×
11First class travelTravel & Leisure3.35×
12Mortgage loansBusiness & Career2.81×
13Shopping mallsShopping2.64×
14Pizza HutFood & Beverages2.49×
15AirbnbTravel & Leisure2.33×
16SubwayFood & Beverages2.27×
17TMZInternet & Social Media2.23×
18PinterestInternet & Social Media2.17×
19McDonald'sFood & Beverages1.89×
20FurnitureHome & Garden1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New Orleans Mardi Gras audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New Orleans Mardi Gras audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.12×
Urban LifestyleOPEN1.91×
Family OrientationCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New Orleans Mardi Gras audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New Orleans Mardi Gras over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-orleans-mardi-gras-226818” · Methodology