Rascasse Audience Intelligence

New Orleans Mardi Gras Audience in United States

Name: New Orleans Mardi Gras — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New Orleans Mardi Gras in United States — modelled from more than twelve digital signal sources. New Orleans Mardi Gras has an estimated audience of 323,871 people in United States.

#595among Event in United States #3839in Travel & Leisure

The average New Orleans Mardi Gras fan in United States is 42.7 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include Weather forecasting, FedEx, QVC, with strongest over-indexing on Weather forecasting (7.45× the country average).

Demographically, the New Orleans Mardi Gras audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Orleans Mardi Gras fan in United States is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Orleans Mardi Gras profile in United States.

Audience size

324K

in United States

Gender

63.1%♀

36.9% male

Age

42.7

average years

Country rank

#46449

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of New Orleans Mardi Gras fans

63.1% are female, 36.9% are male, average age 42.7.

Fig. 02

Gender split

63.1%

Female

36.9%

Male

Demographic split for New Orleans Mardi Gras audience in United States
Metric	Value
Female	63.1%
Male	36.9%
Average age	42.7
Estimated audience size	323,871

Fig. 03

Age distribution

Age distribution of the New Orleans Mardi Gras audience in United States
Age bracket	Share	%
16-19		12%
20-29		14%
30-39		21%
40-49		32%
50+		21%

Fig. 04

Worldwide distribution

78.7%

of the worldwide New Orleans Mardi Gras audience comes from United States.

Worldwide audience distribution share by country for New Orleans Mardi Gras
Country	Share
United States	78.7%
United Kingdom	3.3%
Italy	2.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Orleans Mardi Gras audience in United States is strongest.

Fig. 05

Top regions by affinity

New Orleans Mardi Gras fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~30K	8.05×
02	Mississippi	~7K	2.69×
03	Alabama	~9K	2.02×
04	Arkansas	~3K	1.18×
05	Georgia	~10K	1.17×
06	Texas	~30K	1.14×
07	Washington, District of Columbia	~1K	1.13×
08	Tennessee	~7K	1.06×
09	Illinois	~10K	1.03×
10	Florida	~20K	1.02×
11	Missouri	~5K	0.92×
12	South Carolina	~4K	0.92×
13	Nevada	~3K	0.92×
14	North Carolina	~9K	0.91×
15	Maryland	~5K	0.88×
16	Oklahoma	~3K	0.87×
17	Alaska	<1K	0.86×
18	California	~30K	0.85×
19	New York	~20K	0.85×
20	Virginia	~7K	0.85×
21	Massachusetts	~5K	0.83×
22	Kentucky	~3K	0.83×
23	New Jersey	~7K	0.82×
24	Washington	~5K	0.80×
25	Colorado	~4K	0.79×
26	North Dakota	<1K	0.79×
27	Vermont	<1K	0.79×
28	Michigan	~7K	0.78×
29	Indiana	~5K	0.78×
30	Connecticut	~3K	0.78×
31	Kansas	~2K	0.78×
32	Rhode Island	<1K	0.78×
33	Delaware	<1K	0.78×
34	Pennsylvania	~8K	0.77×
35	New Mexico	~1K	0.77×
36	Montana	<1K	0.77×
37	South Dakota	<1K	0.77×
38	Wisconsin	~4K	0.76×
39	Nebraska	~1K	0.76×
40	Ohio	~7K	0.74×
41	Idaho	~1K	0.74×
42	West Virginia	~1K	0.74×
43	Arizona	~5K	0.73×
44	Iowa	~2K	0.73×
45	Oregon	~3K	0.72×
46	New Hampshire	<1K	0.71×
47	Utah	~2K	0.70×
48	Hawaii	<1K	0.70×
49	Minnesota	~3K	0.69×
50	Maine	<1K	0.69×

Affinity by region — New Orleans Mardi Gras, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Orleans Mardi Gras audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Orleans Mardi Gras audience
#	Interest	Category	×
01	New Orleans Pelicans	Sports	7.56×
02	Weather forecasting	Home & Garden	7.45×
03	QVC	Movies & TV	5.68×
04	Brittany Snow	Movies & TV	5.19×
05	FedEx	Business & Career	4.79×
06	Hypermarket	Shopping	4.36×
07	Discount stores	Shopping	3.89×
08	Microwave oven	Home & Garden	3.80×
09	Renewable energy	Business & Career	3.66×
10	Sustainable energy	Home & Garden	3.52×
11	Mortgage loans	Business & Career	2.81×
12	Shopping malls	Shopping	2.64×
13	Pizza Hut	Food & Beverages	2.49×
14	Airbnb	Travel & Leisure	2.33×
15	The UPS Store	Shopping	2.33×
16	Subway	Food & Beverages	2.27×
17	TMZ	Internet & Social Media	2.23×
18	Pinterest	Internet & Social Media	2.17×
19	McDonald's	Food & Beverages	1.89×
20	Furniture	Home & Garden	1.66×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Orleans Mardi Gras audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New Orleans Mardi Gras audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.12×
Urban Lifestyle	OPEN	1.91×
Family Orientation	CONSERVATISM	1.88×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New Orleans Mardi Gras audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.80×
Pet Ownership	JOY	0.81×
Luxury Orientation	PREMIUM	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does New Orleans Mardi Gras have in United States?

New Orleans Mardi Gras has an estimated audience of 323,871 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of New Orleans Mardi Gras fans?

63.1% of New Orleans Mardi Gras fans are female, 36.9% are male, with an average age of 42.7 years.

Which brands do New Orleans Mardi Gras fans like most?

New Orleans Mardi Gras fans show strongest brand affinity for Weather forecasting (7.45×), FedEx (4.79×), and QVC (5.68×) over the country average.

Where do New Orleans Mardi Gras fans live in United States?

New Orleans Mardi Gras fans in United States are most concentrated in Louisiana (reach ~30K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do New Orleans Mardi Gras fans also like?

Beyond New Orleans Mardi Gras itself, the audience over-indexes on FedEx (4.79×), QVC (5.68×), Discount stores (3.89×), and New Orleans Pelicans (7.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans Mardi Gras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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