New Thought Audience in United States

New Thought logo

New Thought has an estimated audience of 368,412 people in United States. 67.8% are female, 32.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Isometric exercise, Stamp collecting, 9NEWS (KUSA).

The average New Thought fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (3.03× the country average). Demographically, the New Thought audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party

Demographics of New Thought fans

Demographic split for New Thought audience in United States
MetricValue
Female67.8%
Male32.2%
Average age39.7
Estimated audience size368,412

Audience persona

The typical New Thought fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for New Thought in United States
RegionReachAffinity
California34,2960.85×
Texas24,5760.78×
Florida19,6150.79×
New York14,5850.71×
Georgia11,9701.05×
North Carolina10,5320.95×
Illinois10,0210.82×
Pennsylvania9,9580.8×
Ohio9,5060.84×
Michigan8,7010.9×
Washington8,3121.12×
Virginia7,9690.89×
Tennessee7,6841.04×
Indiana6,6070.98×
Missouri6,5131.1×
Colorado6,1471.06×
Oregon5,6481.34×
Massachusetts5,5490.76×
Arizona5,5220.73×
Maryland4,9550.78×
New Jersey4,9430.53×
Kentucky4,8941.06×
South Carolina4,7230.85×
Minnesota4,4460.84×
Wisconsin4,1110.74×
Alabama3,7130.72×
Oklahoma3,6280.89×
Louisiana3,1630.67×
Connecticut3,0860.84×
Kansas2,7130.93×
Arkansas2,6110.86×
Iowa2,3510.77×
Idaho2,2411.21×
Utah2,2060.67×
Mississippi2,1660.71×
Nevada2,0430.57×
New Mexico1,8451×
Hawaii1,6901.07×
West Virginia1,6600.97×
Nebraska1,6490.89×
Alaska1,5291.94×
Maine1,5231.15×
New Hampshire1,4731.01×
Montana1,4441.41×
Rhode Island1,3211.13×
South Dakota1,3161.55×
North Dakota1,2811.69×
Wyoming1,2402.27×
Vermont1,1991.85×
Delaware1,0921.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Thought audience
BrandAffinityCategory
Product design3.03×Business & Career
UK garage5.71×Music & Radio
Isometric exercise6.63×Sports
Stamp collecting3.1×Home & Garden
9NEWS (KUSA)2.52×Movies & TV
Joshua Jackson2.24×Movies & TV
Pro-Ject1.85×Music & Radio
Meals on Wheels2.58×Food & Beverages
Janitor2.62×Home & Garden
Electrolyte1.67×Health
Embroidery Library5.3×Home & Garden
Cachorro1.74×Pets & Animals
Laneige1.7×Beauty & Wellness
JDM Cars2.49×Cars & Mobility
Solo climbing1.96×Sports
Tierra Cali2.18×Travel & Leisure
Ludo (board game)2.9×Games
Emilio Estefan3.65×Music & Radio
WKRN-TV1.59×Movies & TV
Commercial mortgage1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Thought audience
TraitClusterScore
MindfulnessBALANCE2.48
ExtroversionTHRILL1.35
Pet OwnershipJOY1.29
LGBTQ+ IdentityOPEN1.26
Healthy LifestyleBALANCE1.21
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for New Thought
CountryShare
United States38.6%
India34.5%
United Kingdom4.3%

See New Thought audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does New Thought have in United States?

New Thought has an estimated audience of 368,412 people in United States, concentrated in California and Texas.

What is the gender split and age of New Thought fans?

67.8% of New Thought fans are female, 32.2% are male, with an average age of 39.7 years.

Which brands do New Thought fans like most?

New Thought fans show strongest brand affinity for Product design (3.03×), UK garage (5.71×), and Isometric exercise (6.63×) over the country average.

Where do New Thought fans live in United States?

New Thought fans in United States are most concentrated in California (reach 34,296), Texas (reach 24,576), and Florida (reach 19,615). These three regions account for the largest share of the active audience.

What other brands do New Thought fans also like?

Beyond New Thought itself, the audience over-indexes on UK garage (5.71×), Isometric exercise (6.63×), Stamp collecting (3.1×), and 9NEWS (KUSA) (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.