Newport, Rhode Island Audience in United States

Newport, Rhode Island logo

Newport, Rhode Island has an estimated audience of 448,436 people in United States. 65.3% are female, 34.7% are male, average age 37.1. Top regions: California, New York, New Jersey. Top brand affinities: Alaska, Justice, Google Analytics, Consequence (rapper), Academy Award for Best Original Score.

The average Newport, Rhode Island fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Top brand affinities include Alaska, Justice, Google Analytics, with strongest over-indexing on Alaska (8.6× the country average). Demographically, the Newport, Rhode Island audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Newport, Rhode Island fans

Demographic split for Newport, Rhode Island audience in United States
MetricValue
Female65.3%
Male34.7%
Average age37.1
Estimated audience size448,436

Audience persona

The typical Newport, Rhode Island fan in United States is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Newport, Rhode Island in United States
RegionReachAffinity
California33,2140.67×
New York30,2461.21×
New Jersey21,9961.93×
Massachusetts21,4202.42×
Texas17,7620.46×
Oregon16,1973.15×
Florida16,1910.53×
Rhode Island14,0769.86×
Ohio11,7870.85×
Pennsylvania11,4060.76×
Tennessee9,8681.1×
North Carolina9,6860.72×
Connecticut9,3072.07×
Washington8,9881×
Illinois8,5990.58×
Virginia7,3330.67×
Georgia7,2290.52×
Michigan6,3610.54×
Kentucky5,7951.03×
Indiana4,6220.56×
Arizona4,5750.5×
Maryland4,5110.59×
Minnesota4,4460.69×
South Carolina4,0450.6×
Arkansas3,9641.07×
Wisconsin3,9620.59×
Missouri3,3740.47×
Alabama3,1690.51×
Colorado3,0320.43×
New Hampshire2,9131.65×
Maine2,8711.79×
Louisiana2,4730.43×
Idaho2,2120.98×
Nevada2,1150.49×
Kansas2,0810.59×
Oklahoma1,9890.4×
Mississippi1,9150.52×
Utah1,8460.46×
Vermont1,8192.31×
Iowa1,5890.43×
Delaware1,0690.86×
West Virginia9400.45×
Washington, District of Columbia9390.7×
Nebraska9340.42×
New Mexico7420.33×
Hawaii6620.34×
Montana5670.46×
Alaska4200.44×
South Dakota3260.31×
North Dakota2820.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newport, Rhode Island audience
BrandAffinityCategory
Alaska8.6×Travel & Leisure
Justice1.82×Politics & Society
Google Analytics2.42×Internet & Social Media
Consequence (rapper)1.9×Music & Radio
Academy Award for Best Original Score4.64×Movies & TV
Google Wallet1.53×Technology & Electronics
Cacique2.25×Food & Beverages
Food quality2.23×Food & Beverages
Bulacan2.55×Travel & Leisure
Academy Award for Best Visual Effects1.62×Movies & TV
Iyanla Vanzant1.71×Business & Career
Jc caylen5.22×Internet & Social Media
Equinix1.62×Business & Career
John Key2.4×Politics & Society
ixigo2.62×Travel & Leisure
Bruklinas1.59×Travel & Leisure
IWeb1.67×
Louis IX of France2.34×Politics & Society
Bus Driver (video game)1.59×Games
Otto Graham1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newport, Rhode Island audience
TraitClusterScore
Quality AwarenessPREMIUM1.87
TravellingTHRILL1.56
Luxury OrientationPREMIUM1.54
Sports ActivityPOWER1.36
Community OrientationOPEN1.35
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Newport, Rhode Island
CountryShare
United States77.6%
Italy4.6%
United Kingdom2.3%

See Newport, Rhode Island audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Newport, Rhode Island have in United States?

Newport, Rhode Island has an estimated audience of 448,436 people in United States, concentrated in California and New York.

What is the gender split and age of Newport, Rhode Island fans?

65.3% of Newport, Rhode Island fans are female, 34.7% are male, with an average age of 37.1 years.

Which brands do Newport, Rhode Island fans like most?

Newport, Rhode Island fans show strongest brand affinity for Alaska (8.6×), Justice (1.82×), and Google Analytics (2.42×) over the country average.

Where do Newport, Rhode Island fans live in United States?

Newport, Rhode Island fans in United States are most concentrated in California (reach 33,214), New York (reach 30,246), and New Jersey (reach 21,996). These three regions account for the largest share of the active audience.

What other brands do Newport, Rhode Island fans also like?

Beyond Newport, Rhode Island itself, the audience over-indexes on Justice (1.82×), Google Analytics (2.42×), Consequence (rapper) (1.9×), and Academy Award for Best Original Score (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newport, Rhode Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.