NFL on NBC Audience in United States
NFL on NBC has an estimated audience of 341,342 people in United States. 26.8% are female, 73.2% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Pro-Ject, Ken Griffey Jr., Product design, Graham Greene (actor), Fernando Valenzuela.
The average NFL on NBC fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pro-Ject, Ken Griffey Jr., Product design, with strongest over-indexing on Pro-Ject (10.91× the country average). Demographically, the NFL on NBC audience skews more male with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of NFL on NBC fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 37.9 |
| Estimated audience size | 341,342 |
Audience persona
The typical NFL on NBC fan in United States is more male, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,975 | 0.85× |
| New York | 23,246 | 1.22× |
| Texas | 18,887 | 0.64× |
| Pennsylvania | 15,816 | 1.38× |
| Florida | 14,827 | 0.64× |
| Wisconsin | 8,737 | 1.7× |
| Illinois | 8,560 | 0.75× |
| Michigan | 7,800 | 0.87× |
| North Carolina | 7,735 | 0.75× |
| Maryland | 7,406 | 1.26× |
| Virginia | 6,723 | 0.81× |
| Ohio | 6,453 | 0.61× |
| New Jersey | 6,435 | 0.74× |
| Missouri | 6,266 | 1.14× |
| Minnesota | 6,116 | 1.25× |
| Arizona | 5,776 | 0.83× |
| Georgia | 5,705 | 0.54× |
| Colorado | 5,388 | 1× |
| Massachusetts | 5,362 | 0.8× |
| Washington | 4,896 | 0.72× |
| Alabama | 4,860 | 1.02× |
| Oklahoma | 4,697 | 1.24× |
| Tennessee | 4,410 | 0.64× |
| Indiana | 3,697 | 0.59× |
| Oregon | 3,586 | 0.92× |
| South Carolina | 3,284 | 0.64× |
| Kentucky | 3,188 | 0.74× |
| Louisiana | 3,150 | 0.72× |
| Kansas | 2,914 | 1.08× |
| Montana | 2,879 | 3.04× |
| Connecticut | 2,728 | 0.8× |
| Nevada | 2,709 | 0.82× |
| Utah | 2,356 | 0.77× |
| Iowa | 2,227 | 0.79× |
| Arkansas | 2,153 | 0.77× |
| Mississippi | 2,051 | 0.73× |
| Washington, District of Columbia | 1,861 | 1.81× |
| Hawaii | 1,765 | 1.2× |
| New Mexico | 1,668 | 0.97× |
| Idaho | 1,421 | 0.83× |
| West Virginia | 1,385 | 0.87× |
| Maine | 1,285 | 1.05× |
| Nebraska | 1,180 | 0.69× |
| Alaska | 1,173 | 1.61× |
| New Hampshire | 1,015 | 0.75× |
| Rhode Island | 1,002 | 0.92× |
| South Dakota | 991 | 1.26× |
| North Dakota | 926 | 1.32× |
| Vermont | 920 | 1.53× |
| Delaware | 822 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 10.91× | Music & Radio |
| Ken Griffey Jr. | 16.11× | Sports |
| Product design | 3.96× | Business & Career |
| Graham Greene (actor) | 12.35× | |
| Fernando Valenzuela | 17.74× | Sports |
| Israel | 2.97× | Travel & Leisure |
| Grover Cleveland | 11.99× | Politics & Society |
| Urban Outfitters | 1.9× | Shopping |
| 3D printing | 2.5× | Technology & Electronics |
| Litter box | 1.79× | Pets & Animals |
| Consequence (rapper) | 5.06× | Music & Radio |
| UK garage | 4.26× | Music & Radio |
| Roy Wood, Jr. | 12.33× | Movies & TV |
| Noodle (Gorillaz) | 2.57× | Music & Radio |
| Julio Cesar Chavez Jr. | 4.95× | Sports |
| Graham Greene | 4.04× | Literature |
| Kansas | 1.65× | Travel & Leisure |
| Grover Washington, Jr. | 16.73× | Music & Radio |
| Chili con carne | 5.09× | Food & Beverages |
| Captain America (1990 film) | 2.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.08 |
| Sports Activity | POWER | 1.29 |
| Social Media Usage | JOY | 1.27 |
| Sustainability | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.21 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.4% |
| Japan | 7.6% |
| Germany | 3.2% |
See NFL on NBC audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does NFL on NBC have in United States?
NFL on NBC has an estimated audience of 341,342 people in United States, concentrated in California and New York.
What is the gender split and age of NFL on NBC fans?
26.8% of NFL on NBC fans are female, 73.2% are male, with an average age of 37.9 years.
Which brands do NFL on NBC fans like most?
NFL on NBC fans show strongest brand affinity for Pro-Ject (10.91×), Ken Griffey Jr. (16.11×), and Product design (3.96×) over the country average.
Where do NFL on NBC fans live in United States?
NFL on NBC fans in United States are most concentrated in California (reach 31,975), New York (reach 23,246), and Texas (reach 18,887). These three regions account for the largest share of the active audience.
What other brands do NFL on NBC fans also like?
Beyond NFL on NBC itself, the audience over-indexes on Ken Griffey Jr. (16.11×), Product design (3.96×), Graham Greene (actor) (12.35×), and Fernando Valenzuela (17.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NFL on NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.