Nicole Beharie Audience in United States

Nicole Beharie logo

Nicole Beharie has an estimated audience of 410,105 people in United States. 100.0% are female, 0.0% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Natural rubber, Litter box, Commercial mortgage, Mortgage insurance.

The average Nicole Beharie fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Natural rubber, Litter box, with strongest over-indexing on Whataburger (3.24× the country average). Demographically, the Nicole Beharie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nicole Beharie fans

Demographic split for Nicole Beharie audience in United States
MetricValue
Female100.0%
Male0.0%
Average age39.6
Estimated audience size410,105

Audience persona

The typical Nicole Beharie fan in United States is more female, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Nicole Beharie in United States
RegionReachAffinity
California43,4730.96×
Texas38,9651.11×
New York30,4471.33×
Georgia28,1162.23×
Florida27,8831×
North Carolina17,6041.43×
Illinois16,8691.23×
Pennsylvania13,8951.01×
Ohio13,3971.06×
Michigan12,8681.2×
Maryland12,7811.81×
Virginia12,7101.27×
New Jersey11,9661.15×
South Carolina10,4841.7×
Alabama10,2141.78×
Tennessee10,0481.22×
Louisiana8,9621.69×
Missouri7,8731.19×
Arizona7,4270.89×
Massachusetts7,1880.89×
Indiana7,0330.94×
Washington6,3180.77×
Mississippi6,0651.8×
Wisconsin4,6470.75×
Colorado4,6120.71×
Kentucky4,4520.87×
Oklahoma4,2490.93×
Minnesota4,2280.72×
Connecticut4,0220.98×
Arkansas3,6601.08×
Nevada3,5200.89×
Oregon3,4630.74×
Kansas2,8200.87×
Iowa2,3600.7×
Utah2,2150.6×
Washington, District of Columbia2,1811.77×
Delaware1,4741.3×
Nebraska1,3890.68×
New Mexico1,3360.65×
West Virginia1,3020.68×
Idaho1,1490.56×
Hawaii1,1490.65×
Rhode Island1,0130.78×
New Hampshire9660.6×
Maine9550.65×
Montana5920.52×
Alaska5050.58×
North Dakota4600.55×
Vermont4300.6×
South Dakota4220.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nicole Beharie audience
BrandAffinityCategory
Whataburger3.24×Food & Beverages
Natural rubber3.14×Cars & Mobility
Litter box1.67×Pets & Animals
Commercial mortgage4.4×Business & Career
Mortgage insurance2.07×Business & Career
Public speaking1.76×Politics & Society
Jack White2.01×Movies & TV
Brittney Griner2.67×Sports
Necktie1.56×Fashion & Accessoires
Overtone2.96×Beauty & Wellness
Wizards of Waverly Place1.61×Movies & TV
Box lacrosse2.07×Sports
Albert Hammond, Jr.5.83×Music & Radio
Leprechaun2.12×Literature
Fast Five1.72×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)2.38×Politics & Society
Warren Zevon1.8×Music & Radio
Iguala2.71×Travel & Leisure
WAOW3.12×Movies & TV
E-box2.05×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nicole Beharie audience
TraitClusterScore
Risk AppetiteTHRILL1.67
Career OrientationPOWER1.51
Price SensitivityPREMIUM1.47
Design AffinityPREMIUM1.41
MindfulnessBALANCE1.34
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Nicole Beharie
CountryShare
United States87.6%
Germany8.6%
Italy3.8%

See Nicole Beharie audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nicole Beharie have in United States?

Nicole Beharie has an estimated audience of 410,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Nicole Beharie fans?

100.0% of Nicole Beharie fans are female, 0.0% are male, with an average age of 39.6 years.

Which brands do Nicole Beharie fans like most?

Nicole Beharie fans show strongest brand affinity for Whataburger (3.24×), Natural rubber (3.14×), and Litter box (1.67×) over the country average.

Where do Nicole Beharie fans live in United States?

Nicole Beharie fans in United States are most concentrated in California (reach 43,473), Texas (reach 38,965), and New York (reach 30,447). These three regions account for the largest share of the active audience.

What other brands do Nicole Beharie fans also like?

Beyond Nicole Beharie itself, the audience over-indexes on Natural rubber (3.14×), Litter box (1.67×), Commercial mortgage (4.4×), and Mortgage insurance (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicole Beharie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.