Noise Audience in United States

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Noise has an estimated audience of 2,715,036 people in United States. 53.5% are female, 46.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Whataburger.

The average Noise fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Noise audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Noise fans

Demographic split for Noise audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.4
Estimated audience size2,715,036

Audience persona

The typical Noise fan in United States is balanced, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Noise in United States
RegionReachAffinity
California338,6651.13×
Texas230,9750.99×
Florida163,0410.89×
New York143,3150.94×
Colorado141,2403.3×
Illinois82,6700.91×
Georgia80,0830.96×
North Carolina76,3600.93×
Pennsylvania76,0210.83×
Ohio70,8520.85×
Michigan63,6040.9×
Virginia63,4080.96×
New Jersey56,6390.82×
Arizona55,0650.99×
Washington54,9511.01×
Tennessee48,3630.89×
Missouri47,9621.1×
Indiana45,1940.91×
Maryland43,7630.94×
Massachusetts43,3660.81×
South Carolina39,8930.98×
Alabama38,2121.01×
Louisiana37,4321.07×
Minnesota35,9530.92×
Wisconsin34,9980.86×
Utah33,8021.39×
Nevada32,2501.23×
Oregon31,8721.02×
Kentucky31,4470.92×
Oklahoma29,7760.99×
Arkansas23,8801.07×
Mississippi23,1041.03×
Connecticut22,9490.84×
Kansas21,4801×
Iowa19,6240.88×
New Mexico14,9411.1×
Idaho14,5991.07×
Nebraska12,5930.92×
Hawaii11,0620.95×
West Virginia10,8860.86×
New Hampshire8,5350.8×
Maine8,1150.83×
Montana7,2280.96×
Rhode Island7,2170.84×
Washington, District of Columbia6,9650.85×
Delaware6,1050.82×
Alaska5,8831.01×
South Dakota5,4960.88×
North Dakota4,8960.88×
Wyoming4,8871.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noise audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Whataburger1.75×Food & Beverages
3D printing2.2×Technology & Electronics
Pillow1.63×Home & Garden
Eurail16.57×Cars & Mobility
Winemaking2.79×Food & Beverages
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Salman Khan3.04×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noise audience
TraitClusterScore
IndividualismJOY1.66
Convenience OrientationPREMIUM1.4
PatriotismCONSERVATISM1.39
Need for SecurityCONSERVATISM1.27
Career OrientationPOWER1.23
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Noise
CountryShare
United States25.5%
Ukraine6.5%
United Kingdom6.0%

See Noise audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Noise have in United States?

Noise has an estimated audience of 2,715,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Noise fans?

53.5% of Noise fans are female, 46.5% are male, with an average age of 43.4 years.

Which brands do Noise fans like most?

Noise fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Noise fans live in United States?

Noise fans in United States are most concentrated in California (reach 338,665), Texas (reach 230,975), and Florida (reach 163,041). These three regions account for the largest share of the active audience.

What other brands do Noise fans also like?

Beyond Noise itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Whataburger (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.