Ojinaga Audience in United States

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Ojinaga has an estimated audience of 356,447 people in United States. 54.6% are female, 45.4% are male, average age 30.2. Top regions: Texas, California, New Mexico. Top brand affinities: Minnesota, Toros de Tijuana, JTV (Indonesia), Penn & Teller, Mad About You.

The average Ojinaga fan in United States is 30.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New Mexico. Top brand affinities include Minnesota, Toros de Tijuana, JTV (Indonesia), with strongest over-indexing on Minnesota (4.81× the country average). Demographically, the Ojinaga audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Ojinaga fans

Demographic split for Ojinaga audience in United States
MetricValue
Female54.6%
Male45.4%
Average age30.2
Estimated audience size356,447

Audience persona

The typical Ojinaga fan in United States is balanced, around 30.2 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Ojinaga in United States
RegionReachAffinity
Texas211,2506.89×
California42,4081.08×
New Mexico13,5667.59×
Illinois9,9630.84×
Arizona9,2901.28×
Florida8,6880.36×
Oklahoma7,0211.77×
New York6,9520.35×
Colorado6,8771.22×
Kansas5,5051.96×
Georgia4,8510.44×
North Carolina4,5090.42×
Washington4,2940.6×
Missouri4,0590.71×
Tennessee3,9080.55×
Nevada3,4160.99×
Virginia3,3310.38×
Pennsylvania3,0350.25×
Minnesota3,0300.59×
Ohio2,9680.27×
Arkansas2,9681.01×
Iowa2,9641.01×
Utah2,9330.92×
Michigan2,8790.31×
Louisiana2,7780.6×
New Jersey2,6860.3×
Oregon2,6700.65×
Wisconsin2,6380.49×
Indiana2,6300.4×
Massachusetts2,1330.3×
Nebraska2,0101.12×
Alabama1,9620.39×
Maryland1,9330.32×
South Carolina1,6870.31×
Kentucky1,6580.37×
Mississippi1,4010.48×
Idaho1,3960.78×
West Virginia1,0670.64×
Alaska1,0651.4×
North Dakota9671.32×
Hawaii9420.61×
Connecticut9320.26×
Montana9290.94×
South Dakota9171.11×
New Hampshire8800.63×
Wyoming8641.63×
Rhode Island8490.75×
Maine8490.66×
Vermont8351.33×
Delaware7610.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ojinaga audience
BrandAffinityCategory
Minnesota4.81×Travel & Leisure
Toros de Tijuana15.44×Sports
JTV (Indonesia)2.08×
Penn & Teller2.77×Movies & TV
Mad About You3.8×Movies & TV
Leverage (TV series)1.88×Movies & TV
Ixtapaluca4.46×Travel & Leisure
The Boomtown Rats14.35×Music & Radio
Ext JS5.87×Technology & Electronics
Cockpit1.75×Travel & Leisure
Life of Pi1.57×Movies & TV
bumGenius7.28×Kids & Family
St Matthew Passion6.4×
The Tree of Life (film)1.73×Movies & TV
Santa Isabel, São Paulo9.07×Travel & Leisure
Lion of Judah1.69×
Bus Driver (video game)1.54×Games
Bumbershoot2.35×Music & Radio
Sam Bush2.1×Music & Radio
Star Trek: Insurrection2.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ojinaga audience
TraitClusterScore
Need for SecurityCONSERVATISM1.21
Risk AppetiteTHRILL1.05
Price SensitivityPREMIUM0.96
Urban LifestyleOPEN0.88
Social Media UsageJOY0.88
TraditionCONSERVATISM0.86

Worldwide distribution

Worldwide audience distribution share by country for Ojinaga
CountryShare
United States58.6%
Mexico39.9%
Spain1.3%

See Ojinaga audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ojinaga have in United States?

Ojinaga has an estimated audience of 356,447 people in United States, concentrated in Texas and California.

What is the gender split and age of Ojinaga fans?

54.6% of Ojinaga fans are female, 45.4% are male, with an average age of 30.2 years.

Which brands do Ojinaga fans like most?

Ojinaga fans show strongest brand affinity for Minnesota (4.81×), Toros de Tijuana (15.44×), and JTV (Indonesia) (2.08×) over the country average.

Where do Ojinaga fans live in United States?

Ojinaga fans in United States are most concentrated in Texas (reach 211,250), California (reach 42,408), and New Mexico (reach 13,566). These three regions account for the largest share of the active audience.

What other brands do Ojinaga fans also like?

Beyond Ojinaga itself, the audience over-indexes on Toros de Tijuana (15.44×), JTV (Indonesia) (2.08×), Penn & Teller (2.77×), and Mad About You (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ojinaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.