Parker McCollum Audience in United States
Parker McCollum has an estimated audience of 1,788,515 people in United States. 54.4% are female, 45.6% are male, average age 39.9. Top brand affinities: Wow! Wow! Wubbzy!, Sighthound, Japanese domestic market, Progressive rock, Queens College, City University of New York.
Top brand affinities include Wow! Wow! Wubbzy!, Sighthound, Japanese domestic market, with strongest over-indexing on Wow! Wow! Wubbzy! (68.97× the country average). Demographically, the Parker McCollum audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Parker McCollum fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 39.9 |
| Estimated audience size | 1,788,515 |
Audience persona
The typical Parker McCollum fan in United States is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Wow! Wow! Wubbzy!.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wow! Wow! Wubbzy! | 68.97× | Movies & TV |
| Sighthound | 78.37× | Pets & Animals |
| Japanese domestic market | 5.89× | Politics & Society |
| Progressive rock | 2.59× | Music & Radio |
| Queens College, City University of New York | 8.56× | Business & Career |
| Combat sport | 1.73× | Sports |
| Product design | 2.09× | Business & Career |
| Elsword | 14.77× | Games |
| Grinch | 3.46× | Movies & TV |
| Israel | 1.72× | Travel & Leisure |
| Goop | 4.23× | Internet & Social Media |
| Historic site | 3.14× | Arts & Culture |
| Vocal harmony | 3.28× | Music & Radio |
| Joshua Jackson | 2.92× | Movies & TV |
| No Escape (1994 film) | 7.27× | Movies & TV |
| Bank account | 1.59× | Business & Career |
| Nebraska | 1.63× | Travel & Leisure |
| KiwiCo | 3.77× | Kids & Family |
| Mathcore | 4.19× | Music & Radio |
| Nuts (film) | 2.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.3 |
| Price Sensitivity | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| Canada | 2.4% |
| United Kingdom | 0.6% |
See Parker McCollum audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Parker McCollum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.