Parker McCollum Audience in United States
Parker McCollum has an estimated audience of 1,788,515 people in United States. 54.4% are female, 45.6% are male, average age 39.9. Top brand affinities: Volkswagen Up, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.
Top brand affinities include Volkswagen Up, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Volkswagen Up (68.97× the country average). Demographically, the Parker McCollum audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Parker McCollum fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 39.9 |
| Estimated audience size | 1,788,515 |
Audience persona
The typical Parker McCollum fan in United States is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Volkswagen Up.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Up | 68.97× | Cars & Mobility |
| Autism Awareness | 10.37× | Health |
| Diabetes mellitus awareness | 6.98× | Health |
| Singer-songwriter | 3.64× | Music & Radio |
| Microblogging | 7.07× | Technology & Electronics |
| Dacia Sandero | 78.37× | Cars & Mobility |
| Houston Astros | 6.34× | Sports |
| Kia Sportage | 14.77× | Cars & Mobility |
| Google Maps | 2.69× | Internet & Social Media |
| Indeed.com | 2.8× | Business & Career |
| Income tax | 7.35× | Business & Career |
| Livemusic | 3.09× | Music & Radio |
| Depop | 7.18× | Fashion & Accessoires |
| Beetlejuice | 2.62× | Movies & TV |
| Capital One | 2.09× | Business & Career |
| Chris Stapleton | 7.82× | Music & Radio |
| Enterprise Rent-A-Car | 2.96× | Cars & Mobility |
| Spotify | 1.56× | Internet & Social Media |
| Google News | 2.74× | News |
| Los Angeles Dodgers | 3.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.3 |
| Price Sensitivity | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| Canada | 2.4% |
| United Kingdom | 0.6% |
See Parker McCollum audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
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- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Parker McCollum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.