Rascasse Audience Intelligence

Parker McCollum Audience in United States

A data profile of the people who buy, follow and care about Parker McCollum in United States — modelled from more than twelve digital signal sources. Parker McCollum has an estimated audience of 3,480,881 people in United States.

#20among Country music in United States#1256among Person in United States#882in Music & Radio

The average Parker McCollum fan in United States is 39.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tracy Chapman, Chris Stapleton, Willie Nelson, with strongest over-indexing on Tracy Chapman (22.75× the country average).

Demographically, the Parker McCollum audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parker McCollum fan in United States is balanced, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parker McCollum profile in United States.

Audience size
3.5M
in United States
Gender
54.5%♀
45.5% male
Age
39.2
average years
Country rank
#9064
Person in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parker McCollum fans

54.5% are female, 45.5% are male, average age 39.2.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Parker McCollum audience in United States
MetricValue
Female54.5%
Male45.5%
Average age39.2
Estimated audience size3,480,881
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Parker McCollum audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Parker McCollum audience comes from United States.

Worldwide audience distribution share by country for Parker McCollum
CountryShare
United States96.9%
Canada1.3%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parker McCollum audience in United States is strongest.

Fig. 05

Top regions by affinity

Parker McCollum fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K3.62×
02Texas~900K2.39×
03South Dakota~20K1.90×
04Mississippi~60K1.86×
05Alabama~100K1.76×
06Montana~20K1.76×
07Wyoming~10K1.65×
08Oklahoma~80K1.62×
09Idaho~30K1.59×
10Iowa~50K1.57×
11Tennessee~100K1.55×
12Arkansas~50K1.47×
13Kentucky~70K1.32×
14Nebraska~30K1.25×
15Louisiana~70K1.21×
16Kansas~40K1.10×
17New Mexico~20K1.09×
18Missouri~70K1.08×
19West Virginia~20K1.03×
20North Carolina~100K1.02×
21South Carolina~60K0.90×
22Wisconsin~60K0.88×
23Maine~10K0.87×
24Ohio~100K0.86×
25Colorado~60K0.86×
26Oregon~40K0.86×
27Georgia~100K0.82×
28Michigan~90K0.82×
29Utah~30K0.82×
30Arizona~70K0.81×
31Indiana~60K0.77×
32Minnesota~40K0.74×
33Virginia~70K0.69×
34New Hampshire~10K0.69×
35Washington~60K0.68×
36Florida~200K0.66×
37Illinois~90K0.64×
38Alaska~6K0.64×
39Pennsylvania~90K0.61×
40Delaware~7K0.56×
41Rhode Island~7K0.52×
42Washington, District of Columbia~6K0.50×
43California~200K0.49×
44Hawaii~9K0.49×
45Connecticut~20K0.48×
46Maryland~30K0.45×
47Nevada~20K0.45×
48Massachusetts~30K0.35×
49New York~70K0.30×
50New Jersey~30K0.28×
Fig. 06

Affinity by region

Affinity by region — Parker McCollum, United States
0.28×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parker McCollum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parker McCollum audience
#·InterestCategoryAffinity×
01Dacia SanderoCars & Mobility31.71×
02Tracy ChapmanMusic & Radio22.75×
03Volkswagen UpCars & Mobility19.64×
04Turnpike TroubadoursMusic & Radio11.14×
05Chris StapletonMusic & Radio8.86×
06malwarebytesTechnology & Electronics8.56×
07Melanie LynskeyMovies & TV7.16×
08Waylon JenningsMusic & Radio7.05×
09Dwight YoakamMusic & Radio7.03×
10Škoda AutoCars & Mobility6.28×
11Kacey MusgravesMusic & Radio5.83×
12Toby KeithMusic & Radio5.80×
13Billy Ray CyrusMusic & Radio5.56×
14Willie NelsonMusic & Radio5.35×
15Alan JacksonMusic & Radio4.96×
16Megan FoxMovies & TV2.63×
17Ariana GrandeMusic & Radio2.27×
18Apple MusicMusic & Radio2.00×
19Britney SpearsMusic & Radio1.92×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parker McCollum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parker McCollum audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.58×
PatriotismCONSERVATISM1.42×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parker McCollum audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Healthy LifestyleBALANCE0.90×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parker McCollum have in United States?

Parker McCollum has an estimated audience of 3,480,881 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Parker McCollum fans?

54.5% of Parker McCollum fans are female, 45.5% are male, with an average age of 39.2 years.

03

Which brands do Parker McCollum fans like most?

Parker McCollum fans show strongest brand affinity for Tracy Chapman (22.75×), Chris Stapleton (8.86×), and Willie Nelson (5.35×) over the country average.

04

Where do Parker McCollum fans live in United States?

Parker McCollum fans in United States are most concentrated in Texas (reach ~900K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Parker McCollum fans also like?

Beyond Parker McCollum itself, the audience over-indexes on Chris Stapleton (8.86×), Willie Nelson (5.35×), Melanie Lynskey (7.16×), and Toby Keith (5.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Parker McCollum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parker McCollum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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