Rascasse Audience Intelligence

Patti LaBelle Audience in United States

A data profile of the people who buy, follow and care about Patti LaBelle in United States — modelled from more than twelve digital signal sources. Patti LaBelle has an estimated audience of 2,085,374 people in United States.

#198among Singer-songwriter in United States#2488among Person in United States#1527in Music & Radio

The average Patti LaBelle fan in United States is 45.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, Chaka Khan, Aretha Franklin, with strongest over-indexing on Thandie Newton (47.77× the country average).

Demographically, the Patti LaBelle audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patti LaBelle fan in United States is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Thandie Newton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patti LaBelle profile in United States.

Audience size
2.1M
in United States
Gender
67.3%♀
32.7% male
Age
45.8
average years
Country rank
#13786
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patti LaBelle fans

67.3% are female, 32.7% are male, average age 45.8.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Patti LaBelle audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.8
Estimated audience size2,085,374
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Patti LaBelle audience in United States
Age bracketShare%
16-196%
20-2915%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Patti LaBelle audience comes from United States.

Worldwide audience distribution share by country for Patti LaBelle
CountryShare
United States76.6%
United Kingdom7.1%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patti LaBelle audience in United States is strongest.

Fig. 05

Top regions by affinity

Patti LaBelle fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K2.32×
02Mississippi~40K2.22×
03Georgia~100K2.12×
04Maryland~80K2.10×
05Washington, District of Columbia~10K1.88×
06Alabama~50K1.82×
07Delaware~10K1.78×
08South Carolina~50K1.64×
09North Carolina~100K1.62×
10Virginia~80K1.53×
11Tennessee~60K1.44×
12Pennsylvania~100K1.43×
13Michigan~70K1.27×
14Arkansas~20K1.24×
15New Jersey~70K1.20×
16Illinois~80K1.16×
17New York~100K1.14×
18Ohio~80K1.14×
19Missouri~40K1.12×
20Florida~200K1.08×
21Texas~200K1.05×
22Oklahoma~20K1.01×
23Connecticut~20K0.94×
24Nevada~20K0.94×
25Indiana~40K0.93×
26Kentucky~20K0.92×
27New Mexico~9K0.84×
28California~200K0.78×
29Massachusetts~30K0.76×
30Rhode Island~5K0.76×
31Arizona~30K0.71×
32Wisconsin~20K0.71×
33Kansas~10K0.71×
34West Virginia~7K0.70×
35Nebraska~7K0.68×
36Washington~30K0.64×
37New Hampshire~5K0.61×
38Alaska~3K0.61×
39Vermont~2K0.61×
40Minnesota~20K0.60×
41Hawaii~6K0.60×
42Maine~5K0.58×
43North Dakota~2K0.56×
44Colorado~20K0.55×
45Iowa~10K0.55×
46South Dakota~3K0.55×
47Oregon~10K0.54×
48Montana~3K0.51×
49Idaho~5K0.47×
50Utah~8K0.41×
Fig. 06

Affinity by region

Affinity by region — Patti LaBelle, United States
0.41×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patti LaBelle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patti LaBelle audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV47.77×
02Chaka KhanMusic & Radio27.60×
03TimbalandMusic & Radio24.65×
04CommodoresMusic & Radio24.50×
05Faith EvansMusic & Radio23.28×
06Dionne WarwickMusic & Radio21.14×
07Quincy JonesMusic & Radio16.60×
08Aretha FranklinMusic & Radio14.80×
09Luther VandrossMusic & Radio14.24×
10PopsicleFood & Beverages13.96×
11Lil JonMusic & Radio13.12×
12Nia LongMovies & TV10.77×
13Randy JacksonMovies & TV10.39×
14Magic JohnsonSports10.10×
15Julie AndrewsMovies & TV9.73×
16Danny TrejoMovies & TV9.13×
17Diana RossMusic & Radio8.01×
18Teyana TaylorMovies & TV7.98×
19Denzel WashingtonMovies & TV6.51×
20Michael B. JordanMovies & TV5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patti LaBelle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patti LaBelle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Career OrientationPOWER1.63×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patti LaBelle audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.74×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patti LaBelle have in United States?

Patti LaBelle has an estimated audience of 2,085,374 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Patti LaBelle fans?

67.3% of Patti LaBelle fans are female, 32.7% are male, with an average age of 45.8 years.

03

Which brands do Patti LaBelle fans like most?

Patti LaBelle fans show strongest brand affinity for Thandie Newton (47.77×), Chaka Khan (27.6×), and Aretha Franklin (14.8×) over the country average.

04

Where do Patti LaBelle fans live in United States?

Patti LaBelle fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Patti LaBelle fans also like?

Beyond Patti LaBelle itself, the audience over-indexes on Chaka Khan (27.6×), Aretha Franklin (14.8×), Faith Evans (23.28×), and Quincy Jones (16.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Patti LaBelle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patti LaBelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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