Patti LaBelle Audience in United States

Patti LaBelle logo

Patti LaBelle has an estimated audience of 2,153,069 people in United States. 67.3% are female, 32.7% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, On the Border Mexican Grill & Cantina, Anderson Silva (kickboxer), Elsword, TV Fanatic.

The average Patti LaBelle fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, On the Border Mexican Grill & Cantina, Anderson Silva (kickboxer), with strongest over-indexing on Whataburger (2.52× the country average). Demographically, the Patti LaBelle audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Patti LaBelle fans

Demographic split for Patti LaBelle audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.8
Estimated audience size2,153,069

Audience persona

The typical Patti LaBelle fan in United States is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Patti LaBelle in United States
RegionReachAffinity
California209,6050.89×
Texas195,7751.06×
Florida166,9451.15×
New York149,2801.24×
Georgia143,6122.17×
North Carolina100,7611.56×
Pennsylvania100,1111.38×
Illinois87,9871.23×
Maryland79,1242.14×
Ohio73,9521.11×
Virginia73,0491.39×
Michigan70,8521.26×
New Jersey67,3371.23×
Tennessee65,1441.51×
Louisiana60,6342.18×
South Carolina51,6741.6×
Alabama50,1091.67×
Missouri39,8801.15×
Indiana39,1771×
Mississippi36,7202.07×
Massachusetts33,6610.79×
Washington32,8590.76×
Arizona32,8300.75×
Kentucky27,2861.01×
Oklahoma24,4211.02×
Arkansas22,9911.3×
Nevada22,1161.06×
Wisconsin21,4020.66×
Connecticut21,3110.99×
Minnesota19,3950.63×
Colorado19,1080.56×
Oregon14,0660.57×
Washington, District of Columbia11,9191.84×
Kansas11,8170.7×
Delaware9,7971.65×
Iowa9,6360.54×
New Mexico7,5020.69×
Utah7,3100.38×
West Virginia6,3340.63×
Nebraska5,9840.55×
Hawaii5,0620.55×
Rhode Island4,8960.71×
New Hampshire4,5050.53×
Idaho4,1990.39×
Maine4,0600.53×
Montana1,9940.33×
Alaska1,9090.41×
South Dakota1,7820.36×
Vermont1,7090.45×
North Dakota1,5090.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patti LaBelle audience
BrandAffinityCategory
Whataburger2.52×Food & Beverages
On the Border Mexican Grill & Cantina9.5×Food & Beverages
Anderson Silva (kickboxer)13.14×Sports
Elsword18.33×Games
TV Fanatic10.97×Movies & TV
Harlow10.46×Travel & Leisure
Kansas2.02×Travel & Leisure
Preacher (comics)7.54×Literature
Guayabera21.87×Fashion & Accessoires
Litter box1.53×Pets & Animals
Guitar pedalboard13.1×Music & Radio
Grinch2.92×Movies & TV
Sensationalism20×News
Governor of Michigan4.87×Politics & Society
Mortgage insurance2.85×Business & Career
No Escape (1994 film)6.41×Movies & TV
Guy Fieri2.04×Movies & TV
Kendra Scott1.51×Fashion & Accessoires
Wok3.34×Food & Beverages
Alaskan Husky8.04×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patti LaBelle audience
TraitClusterScore
Community OrientationOPEN1.36
SpiritualityBALANCE1.29
Urban LifestyleOPEN1.26
PatriotismCONSERVATISM1.25
Price SensitivityPREMIUM1.25
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Patti LaBelle
CountryShare
United States77.0%
United Kingdom7.1%
Canada3.2%

See Patti LaBelle audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Patti LaBelle have in United States?

Patti LaBelle has an estimated audience of 2,153,069 people in United States, concentrated in California and Texas.

What is the gender split and age of Patti LaBelle fans?

67.3% of Patti LaBelle fans are female, 32.7% are male, with an average age of 45.8 years.

Which brands do Patti LaBelle fans like most?

Patti LaBelle fans show strongest brand affinity for Whataburger (2.52×), On the Border Mexican Grill & Cantina (9.5×), and Anderson Silva (kickboxer) (13.14×) over the country average.

Where do Patti LaBelle fans live in United States?

Patti LaBelle fans in United States are most concentrated in California (reach 209,605), Texas (reach 195,775), and Florida (reach 166,945). These three regions account for the largest share of the active audience.

What other brands do Patti LaBelle fans also like?

Beyond Patti LaBelle itself, the audience over-indexes on On the Border Mexican Grill & Cantina (9.5×), Anderson Silva (kickboxer) (13.14×), Elsword (18.33×), and TV Fanatic (10.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patti LaBelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.