Pickens County, South Carolina Audience in United States
Pickens County, South Carolina has an estimated audience of 1,032,970 people in United States. 41.4% are female, 58.6% are male, average age 43.9. Top brand affinities: ABC 7 Chicago, WESH, Winemaking, WFTV, Enfamil.
Top brand affinities include ABC 7 Chicago, WESH, Winemaking, with strongest over-indexing on ABC 7 Chicago (2.26× the country average). Demographically, the Pickens County, South Carolina audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Individualism, Extroversion.
Category: Travel & Leisure · Type: POI
Demographics of Pickens County, South Carolina fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 43.9 |
| Estimated audience size | 1,032,970 |
Audience persona
The typical Pickens County, South Carolina fan in United States is more male, around 43.9 years old, with strong Individualism tendencies and a notable affinity for ABC 7 Chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ABC 7 Chicago | 2.26× | Movies & TV |
| WESH | 2.5× | Movies & TV |
| Winemaking | 1.63× | Food & Beverages |
| WFTV | 1.92× | Movies & TV |
| Enfamil | 1.83× | Kids & Family |
| WSVN | 1.89× | Movies & TV |
| Mike Conley, Jr. | 2.13× | Sports |
| Better Off Dead (film) | 2.41× | Movies & TV |
| Jabberwocky (band) | 1.76× | Music & Radio |
| The Godfather Part II | 1.81× | Movies & TV |
| The Professor (Gilligan's Island) | 1.65× | |
| Pat's King of Steaks | 1.73× | |
| William F. Buckley, Jr. | 2.26× | |
| ABC iview | 1.54× | Movies & TV |
| Cal Ripken, Jr. | 1.51× | Sports |
| Davos | 1.65× | Travel & Leisure |
| Gouda cheese | 1.83× | Food & Beverages |
| John James Audubon | 1.84× | Literature |
| CAD/CAM dentistry | 1.53× | Health |
| Michael Jr. Comedy | 2.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.5 |
| Extroversion | THRILL | 1.45 |
| Convenience Orientation | PREMIUM | 1.45 |
| Tradition | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.26 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.7% |
| Canada | 5.2% |
| United Kingdom | 3.0% |
See Pickens County, South Carolina audiences in other countries
- Pickens County, South Carolina — Germany
- Pickens County, South Carolina — United Kingdom
- Pickens County, South Carolina — France
- Pickens County, South Carolina — Italy
- Pickens County, South Carolina — Spain
- Pickens County, South Carolina — Brazil
- Pickens County, South Carolina — Japan
- Pickens County, South Carolina — South Korea
- Pickens County, South Carolina — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pickens County, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.