Pine Audience in United States

Pine logo

Pine has an estimated audience of 5,809,159 people in United States. 62.3% are female, 37.7% are male, average age 40.1. Top regions: California, Texas, Georgia. Top brand affinities: Pillow, MK, English literature, Northrop Grumman, Diane Sawyer.

The average Pine fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Pillow, MK, English literature, with strongest over-indexing on Pillow (1.75× the country average). Demographically, the Pine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pine fans

Demographic split for Pine audience in United States
MetricValue
Female62.3%
Male37.7%
Average age40.1
Estimated audience size5,809,159

Audience persona

The typical Pine fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Pine in United States
RegionReachAffinity
California670,8261.05×
Texas515,7941.03×
Georgia501,9162.8×
Florida436,9491.11×
New York336,2271.04×
North Carolina209,7531.2×
Pennsylvania158,2020.81×
Michigan156,1721.03×
Illinois149,1070.77×
Arizona147,2721.24×
Ohio144,6870.81×
New Jersey122,0990.83×
Virginia119,3080.84×
Washington118,1131.01×
Massachusetts117,2961.02×
Colorado115,7051.26×
Tennessee90,7360.78×
Indiana81,3660.77×
Maryland79,4830.8×
Idaho79,1322.72×
Minnesota78,8160.95×
South Carolina71,3480.82×
Louisiana69,9860.93×
Wisconsin68,9780.79×
Missouri68,6000.73×
Oregon63,5540.95×
New Hampshire57,4562.51×
Oklahoma53,6890.83×
Kentucky52,1500.72×
Utah50,1220.96×
Alabama46,5740.57×
Connecticut45,3090.78×
Arkansas43,9600.92×
Nevada43,5510.78×
Kansas43,3490.95×
Mississippi40,8530.85×
Maine35,2781.7×
Iowa33,3220.7×
Nebraska21,6920.74×
New Mexico21,3500.73×
Hawaii20,9510.84×
Vermont19,4781.91×
West Virginia17,9550.66×
Washington, District of Columbia13,2940.76×
Rhode Island13,1520.71×
Montana12,3140.76×
Delaware12,2520.76×
South Dakota9,5440.71×
North Dakota8,0220.67×
Wyoming7,6080.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pine audience
BrandAffinityCategory
Pillow1.75×Home & Garden
MK1.55×Music & Radio
English literature1.63×Literature
Northrop Grumman1.5×Business & Career
Diane Sawyer1.65×Movies & TV
International University of Business Agriculture and Technology1.55×Business & Career
Príncipe1.53×Travel & Leisure
Chachapoyas, Peru1.6×Travel & Leisure
CACI1.82×Technology & Electronics
The Godfather Part II1.56×Movies & TV
The Finder (U.S. TV series)2.4×Movies & TV
JBS USA1.58×Food & Beverages
Islamism1.52×Politics & Society
Bulacan1.54×Travel & Leisure
Cachaça1.53×Food & Beverages
Buddy Brown1.77×Music & Radio
John Key1.56×Politics & Society
Free University of Berlin1.75×Business & Career
All You Need Is Love1.6×Music & Radio
Sixx1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pine audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
Convenience OrientationPREMIUM1.39
DIY MentalityTHRILL1.33
Quality AwarenessPREMIUM1.33
Career OrientationPOWER1.23
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Pine
CountryShare
United States25.7%
Taiwan7.9%
Italy6.2%

See Pine audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pine have in United States?

Pine has an estimated audience of 5,809,159 people in United States, concentrated in California and Texas.

What is the gender split and age of Pine fans?

62.3% of Pine fans are female, 37.7% are male, with an average age of 40.1 years.

Which brands do Pine fans like most?

Pine fans show strongest brand affinity for Pillow (1.75×), MK (1.55×), and English literature (1.63×) over the country average.

Where do Pine fans live in United States?

Pine fans in United States are most concentrated in California (reach 670,826), Texas (reach 515,794), and Georgia (reach 501,916). These three regions account for the largest share of the active audience.

What other brands do Pine fans also like?

Beyond Pine itself, the audience over-indexes on MK (1.55×), English literature (1.63×), Northrop Grumman (1.5×), and Diane Sawyer (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.