Placer County, California Audience in United States
Placer County, California has an estimated audience of 1,051,010 people in United States. 51.5% are female, 48.5% are male, average age 37.8. Top brand affinities: Minnesota, Justice, JTV (Indonesia), Penn & Teller, Mad About You.
Top brand affinities include Minnesota, Justice, JTV (Indonesia), with strongest over-indexing on Minnesota (2.51× the country average). Demographically, the Placer County, California audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Travelling.
Category: Travel & Leisure · Type: POI
Demographics of Placer County, California fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.8 |
| Estimated audience size | 1,051,010 |
Audience persona
The typical Placer County, California fan in United States is balanced, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.51× | Travel & Leisure |
| Justice | 2.16× | Politics & Society |
| JTV (Indonesia) | 3.21× | |
| Penn & Teller | 3.66× | Movies & TV |
| Mad About You | 5.18× | Movies & TV |
| Mackenzie Foy | 2.4× | Fashion & Accessoires |
| Dental hygienist | 1.85× | Health |
| Toros de Tijuana | 6.85× | Sports |
| War on Terror | 1.8× | Politics & Society |
| My Name Is Khan | 7.27× | Movies & TV |
| Jura Mountains | 6.08× | Travel & Leisure |
| Ext JS | 6.05× | Technology & Electronics |
| Ivy Levan | 12.05× | Music & Radio |
| Bus Driver (video game) | 2.99× | Games |
| Better Off Dead (film) | 1.73× | Movies & TV |
| The Boomtown Rats | 9.1× | Music & Radio |
| Cacique | 1.59× | Food & Beverages |
| bumGenius | 6.35× | Kids & Family |
| The Diving Bell and the Butterfly | 3.31× | Movies & TV |
| Shelby Foote | 1.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Travelling | THRILL | 1.27 |
| Sports Activity | POWER | 1.22 |
| Risk Appetite | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Spain | 21.4% |
| Mexico | 17.3% |
See Placer County, California audiences in other countries
- Placer County, California — Germany
- Placer County, California — United Kingdom
- Placer County, California — France
- Placer County, California — Italy
- Placer County, California — Spain
- Placer County, California — Brazil
- Placer County, California — Japan
- Placer County, California — South Korea
- Placer County, California — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Placer County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.