Plastic bag Audience in United States

Plastic bag logo

Plastic bag has an estimated audience of 1,414,039 people in United States. 75.0% are female, 25.0% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Natural rubber, Women's empowerment, Janitor, Kerala.

The average Plastic bag fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Natural rubber, Women's empowerment, with strongest over-indexing on Combat sport (2.13× the country average). Demographically, the Plastic bag audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plastic bag fans

Demographic split for Plastic bag audience in United States
MetricValue
Female75.0%
Male25.0%
Average age41.4
Estimated audience size1,414,039

Audience persona

The typical Plastic bag fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Plastic bag in United States
RegionReachAffinity
California335,1902.16×
Texas128,5391.06×
New York114,9011.45×
Florida97,3671.02×
New Jersey54,9971.53×
Illinois49,6191.05×
Pennsylvania48,3491.02×
Georgia43,9701.01×
Ohio38,9900.9×
North Carolina37,5780.88×
Michigan36,0120.97×
Virginia35,9251.04×
Washington33,7271.19×
Maryland32,8131.35×
Massachusetts31,1731.12×
Arizona29,2271.01×
Colorado24,4361.1×
Indiana23,9780.93×
Tennessee23,5070.83×
Minnesota22,6881.12×
Wisconsin21,0580.99×
Missouri20,8780.92×
South Carolina18,3130.86×
Oregon17,9961.11×
Connecticut17,2271.21×
Alabama17,0400.86×
Nevada16,7661.23×
Louisiana16,0100.88×
Kentucky14,6390.83×
Oklahoma13,4000.85×
Utah12,0530.95×
Hawaii11,2321.85×
Kansas11,0290.99×
Iowa10,6310.91×
Arkansas9,6370.83×
Mississippi9,2240.79×
Nebraska6,7340.95×
New Mexico6,4060.9×
Rhode Island5,6231.25×
Idaho5,5130.78×
West Virginia4,3250.66×
New Hampshire4,2670.77×
Maine4,2630.84×
Washington, District of Columbia4,1370.97×
Delaware3,5160.9×
Montana3,0210.77×
South Dakota2,3540.72×
North Dakota2,2920.79×
Alaska1,8240.6×
Vermont1,6210.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plastic bag audience
BrandAffinityCategory
Combat sport2.13×Sports
Natural rubber1.55×Cars & Mobility
Women's empowerment1.76×Politics & Society
Janitor2.41×Home & Garden
Kerala1.73×Travel & Leisure
Layne Staley1.57×Music & Radio
Solo climbing1.69×Sports
Fairlife2.05×Food & Beverages
Al Ahly SC1.71×Sports
Catania2.83×Travel & Leisure
Canino4.99×Travel & Leisure
Software widget2.8×Technology & Electronics
Celtic punk1.88×Music & Radio
National University of Distance Education5.64×Business & Career
Superintendent (education)1.72×Business & Career
Voltron: Legendary Defender2.78×Movies & TV
Educational leadership1.52×Business & Career
Enid, Oklahoma1.56×Travel & Leisure
Howard County, Maryland1.84×Travel & Leisure
Brooklyn College1.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plastic bag audience
TraitClusterScore
SustainabilityBALANCE2.01
Career OrientationPOWER1.88
CreativityOPEN1.37
Quality AwarenessPREMIUM1.32
PatriotismCONSERVATISM1.29
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Plastic bag
CountryShare
United States29.8%
Indonesia7.9%
Australia4.8%

See Plastic bag audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plastic bag have in United States?

Plastic bag has an estimated audience of 1,414,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Plastic bag fans?

75.0% of Plastic bag fans are female, 25.0% are male, with an average age of 41.4 years.

Which brands do Plastic bag fans like most?

Plastic bag fans show strongest brand affinity for Combat sport (2.13×), Natural rubber (1.55×), and Women's empowerment (1.76×) over the country average.

Where do Plastic bag fans live in United States?

Plastic bag fans in United States are most concentrated in California (reach 335,190), Texas (reach 128,539), and New York (reach 114,901). These three regions account for the largest share of the active audience.

What other brands do Plastic bag fans also like?

Beyond Plastic bag itself, the audience over-indexes on Natural rubber (1.55×), Women's empowerment (1.76×), Janitor (2.41×), and Kerala (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.