Rascasse Audience Intelligence

Enid, Oklahoma Audience in United States

A data profile of the people who buy, follow and care about Enid, Oklahoma in United States — modelled from more than twelve digital signal sources. Enid, Oklahoma has an estimated audience of 758,624 people in United States.

#2695among POI in United States#2172in Travel & Leisure

The average Enid, Oklahoma fan in United States is 44.5 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, Kansas.

Top brand affinities include AutoZone, Weather forecasting, FedEx, with strongest over-indexing on AutoZone (17.12× the country average).

Demographically, the Enid, Oklahoma audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enid, Oklahoma fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enid, Oklahoma profile in United States.

Audience size
759K
in United States
Gender
22.5%♀
77.5% male
Age
44.5
average years
Country rank
#28427
POI in United States
Fig. 01

Search interest · 12-month trend

+371%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enid, Oklahoma fans

22.5% are female, 77.5% are male, average age 44.5.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Enid, Oklahoma audience in United States
MetricValue
Female22.5%
Male77.5%
Average age44.5
Estimated audience size758,624
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Enid, Oklahoma audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Enid, Oklahoma audience comes from United States.

Worldwide audience distribution share by country for Enid, Oklahoma
CountryShare
United States65.4%
Mexico25.4%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enid, Oklahoma audience in United States is strongest.

Fig. 05

Top regions by affinity

Enid, Oklahoma fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K18.76×
02Kansas~30K5.18×
03Arkansas~20K3.32×
04Missouri~20K1.70×
05Nebraska~6K1.57×
06South Dakota~2K1.14×
07Texas~70K1.12×
08New Mexico~4K1.12×
09Iowa~7K1.11×
10Wyoming~1K1.05×
11Colorado~10K0.95×
12North Dakota~1K0.84×
13Montana~2K0.78×
14Alaska~1K0.76×
15Rhode Island~2K0.69×
16Delaware~1K0.69×
17Idaho~3K0.67×
18Mississippi~4K0.65×
19West Virginia~2K0.61×
20New Hampshire~2K0.61×
21Maine~2K0.61×
22Hawaii~2K0.59×
23Louisiana~6K0.58×
24Wisconsin~7K0.57×
25Arizona~9K0.56×
26Minnesota~6K0.56×
27Washington, District of Columbia~1K0.56×
28Utah~4K0.53×
29Tennessee~8K0.52×
30Alabama~5K0.51×
31Kentucky~5K0.49×
32Oregon~4K0.49×
33Nevada~3K0.47×
34Illinois~10K0.46×
35Indiana~6K0.46×
36Connecticut~3K0.45×
37Washington~6K0.41×
38South Carolina~5K0.40×
39Michigan~7K0.37×
40Ohio~8K0.36×
41Maryland~5K0.35×
42Virginia~6K0.34×
43Georgia~8K0.33×
44North Carolina~7K0.33×
45Massachusetts~5K0.32×
46Florida~20K0.30×
47Pennsylvania~7K0.29×
48New Jersey~6K0.29×
49California~20K0.25×
50New York~9K0.22×
Fig. 06

Affinity by region

Affinity by region — Enid, Oklahoma, United States
0.22×1.00×18.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enid, Oklahoma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enid, Oklahoma audience
#·InterestCategoryAffinity×
01AutoZoneCars & Mobility17.12×
02Oblivion (2013 film)Movies & TV17.12×
03Weather forecastingHome & Garden8.12×
04BuickCars & Mobility6.71×
05Love's Travel Stops & Country StoresShopping5.72×
06FedExBusiness & Career5.65×
07Compact carCars & Mobility5.13×
08CarGurusCars & Mobility4.52×
09Renewable energyBusiness & Career4.31×
10Sustainable energyHome & Garden3.86×
11Oklahoma City ThunderSports3.78×
12Solar energyHome & Garden3.65×
13Advance Auto PartsCars & Mobility3.51×
14Vehicle insuranceCars & Mobility3.45×
15O'Reilly Auto PartsCars & Mobility3.31×
16Mortgage loansBusiness & Career3.29×
17Discount storesShopping2.86×
18PinterestInternet & Social Media2.45×
19McDonald'sFood & Beverages2.31×
20FurnitureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enid, Oklahoma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enid, Oklahoma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Family OrientationCONSERVATISM2.19×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enid, Oklahoma audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Healthy LifestyleBALANCE0.71×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enid, Oklahoma have in United States?

Enid, Oklahoma has an estimated audience of 758,624 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Enid, Oklahoma fans?

22.5% of Enid, Oklahoma fans are female, 77.5% are male, with an average age of 44.5 years.

03

Which brands do Enid, Oklahoma fans like most?

Enid, Oklahoma fans show strongest brand affinity for AutoZone (17.12×), Weather forecasting (8.12×), and FedEx (5.65×) over the country average.

04

Where do Enid, Oklahoma fans live in United States?

Enid, Oklahoma fans in United States are most concentrated in Oklahoma (reach ~200K), Texas (reach ~70K), and Kansas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Enid, Oklahoma fans also like?

Beyond Enid, Oklahoma itself, the audience over-indexes on Weather forecasting (8.12×), FedEx (5.65×), Mortgage loans (3.29×), and CarGurus (4.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Enid, Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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