Enid, Oklahoma Audience in United States

Enid, Oklahoma has an estimated audience of 758,624 people in United States. 22.5% are female, 77.5% are male, average age 44.5. Top regions: Oklahoma, Texas, Kansas. Top brand affinities: CarGurus, AutoZone, Google Maps, Capital One, Indeed.com.

The average Enid, Oklahoma fan in United States is 44.5 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, Kansas. Top brand affinities include CarGurus, AutoZone, Google Maps, with strongest over-indexing on CarGurus (33.26× the country average). Demographically, the Enid, Oklahoma audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Enid, Oklahoma fans

Demographic split for Enid, Oklahoma audience in United States
MetricValue
Female22.5%
Male77.5%
Average age44.5
Estimated audience size758,624

Audience persona

The typical Enid, Oklahoma fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Enid, Oklahoma in United States
RegionReachAffinity
Oklahoma230,14627.32×
Texas58,9830.9×
Kansas22,9853.84×
California17,9500.22×
Arkansas14,9482.39×
Missouri11,9970.98×
Florida11,3420.22×
Colorado9,1620.77×
Illinois8,6870.34×
New York7,0040.17×
Arizona5,7590.37×
Ohio5,7420.25×
Georgia5,5910.24×
Iowa4,8140.77×
North Carolina4,7940.21×
Louisiana4,6130.47×
Tennessee4,5520.3×
Washington4,4780.29×
Pennsylvania4,3490.17×
Virginia3,9880.22×
Nebraska3,9791.05×
Michigan3,8150.19×
Minnesota3,7100.34×
Indiana3,4980.25×
Wisconsin3,3860.3×
Mississippi3,2150.51×
Alabama2,9180.28×
Oregon2,7870.32×
New Mexico2,7720.73×
Massachusetts2,5990.17×
South Carolina2,5890.23×
New Jersey2,5810.13×
Utah2,4980.37×
Kentucky2,2960.24×
Maryland2,0020.15×
Nevada1,7500.24×
South Dakota1,3080.75×
Idaho1,1700.31×
Connecticut1,1420.15×
Wyoming1,0000.89×
Montana9180.44×
Hawaii9180.28×
North Dakota7440.48×
Washington, District of Columbia7220.32×
Alaska7070.44×
New Hampshire5470.18×
West Virginia5280.15×
Maine4800.18×
Rhode Island3960.16×
Delaware2900.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enid, Oklahoma audience
BrandAffinityCategory
CarGurus33.26×Cars & Mobility
AutoZone14.5×Cars & Mobility
Google Maps13.04×Internet & Social Media
Capital One10.29×Business & Career
Indeed.com8.85×Business & Career
Autism Awareness19.03×Health
Circle K13.46×Shopping
Diabetes mellitus awareness12.48×Health
Jeff Bezos20.57×Business & Career
Enterprise Rent-A-Car9.39×Cars & Mobility
Aaron Rodgers9.6×Sports
Microblogging12.67×Technology & Electronics
Cillian Murphy16.77×Movies & TV
Singer-songwriter5.51×Music & Radio
AccuWeather8.72×Home & Garden
Staples (Canada)6.51×Business & Career
Bruce Willis8.89×Movies & TV
DeviantArt8.54×Internet & Social Media
Honda Accord16.33×Cars & Mobility
MailChimp17.33×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enid, Oklahoma audience
TraitClusterScore
PatriotismCONSERVATISM1.81
Need for SecurityCONSERVATISM1.45
Family OrientationCONSERVATISM1.26
ExtroversionTHRILL1.13
Career OrientationPOWER1.1
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Enid, Oklahoma
CountryShare
United States65.5%
Mexico25.4%
Canada2.5%

See Enid, Oklahoma audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Enid, Oklahoma have in United States?

Enid, Oklahoma has an estimated audience of 758,624 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Enid, Oklahoma fans?

22.5% of Enid, Oklahoma fans are female, 77.5% are male, with an average age of 44.5 years.

Which brands do Enid, Oklahoma fans like most?

Enid, Oklahoma fans show strongest brand affinity for CarGurus (33.26×), AutoZone (14.5×), and Google Maps (13.04×) over the country average.

Where do Enid, Oklahoma fans live in United States?

Enid, Oklahoma fans in United States are most concentrated in Oklahoma (reach 230,146), Texas (reach 58,983), and Kansas (reach 22,985). These three regions account for the largest share of the active audience.

What other brands do Enid, Oklahoma fans also like?

Beyond Enid, Oklahoma itself, the audience over-indexes on AutoZone (14.5×), Google Maps (13.04×), Capital One (10.29×), and Indeed.com (8.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enid, Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.