Polka dot Audience in United States

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Polka dot has an estimated audience of 863,083 people in United States. 88.8% are female, 11.2% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Polka dot fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Polka dot audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Polka dot fans

Demographic split for Polka dot audience in United States
MetricValue
Female88.8%
Male11.2%
Average age38.5
Estimated audience size863,083

Audience persona

The typical Polka dot fan in United States is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Polka dot in United States
RegionReachAffinity
California156,7631.65×
New York98,7302.05×
Texas89,2271.2×
Florida70,9251.21×
Illinois39,4971.37×
New Jersey31,3011.43×
Georgia30,2831.14×
Pennsylvania28,2060.97×
North Carolina25,2090.97×
Ohio24,6880.93×
Virginia22,5071.07×
Michigan22,0770.98×
Washington20,0291.16×
Arizona18,3551.04×
Massachusetts17,5871.03×
Indiana17,2301.09×
Tennessee15,6320.9×
Maryland14,2710.96×
Missouri13,5360.97×
South Carolina12,3510.95×
Colorado11,6040.85×
Wisconsin11,4360.88×
Louisiana11,3421.02×
Alabama10,9170.91×
Nevada10,1731.22×
Kentucky9,8270.91×
Oregon9,4760.96×
Minnesota9,4030.76×
Connecticut9,3771.08×
Oklahoma8,5270.89×
Utah7,7821.01×
Arkansas7,4031.04×
West Virginia6,8301.7×
Kansas6,1280.9×
Mississippi6,0820.86×
Iowa5,7890.81×
Idaho3,8090.88×
Hawaii3,6670.99×
New Mexico3,6510.84×
Nebraska3,4860.81×
Washington, District of Columbia3,1531.22×
New Hampshire2,4310.71×
Rhode Island2,4120.88×
Maine2,1000.68×
Delaware2,0210.85×
Alaska1,8060.98×
Montana1,5600.65×
North Dakota1,2540.71×
South Dakota1,1760.59×
Vermont1,0460.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polka dot audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Jingoism1.62×Politics & Society
Parral, Chihuahua8.98×Travel & Leisure
Janitor3.2×Home & Garden
Monogram1.88×Home & Garden
Soldering iron1.57×Home & Garden
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Women's empowerment1.71×Politics & Society
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polka dot audience
TraitClusterScore
SustainabilityBALANCE2.1
Price SensitivityPREMIUM1.81
Family OrientationCONSERVATISM1.51
IndulgenceJOY1.42
Design AffinityPREMIUM1.36
IndividualismJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Polka dot
CountryShare
United States37.9%
United Kingdom19.0%
Japan6.7%

See Polka dot audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Polka dot have in United States?

Polka dot has an estimated audience of 863,083 people in United States, concentrated in California and New York.

What is the gender split and age of Polka dot fans?

88.8% of Polka dot fans are female, 11.2% are male, with an average age of 38.5 years.

Which brands do Polka dot fans like most?

Polka dot fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Polka dot fans live in United States?

Polka dot fans in United States are most concentrated in California (reach 156,763), New York (reach 98,730), and Texas (reach 89,227). These three regions account for the largest share of the active audience.

What other brands do Polka dot fans also like?

Beyond Polka dot itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polka dot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.