Polyurethane Audience in United States

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Polyurethane has an estimated audience of 919,192 people in United States. 36.0% are female, 64.0% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Diane Sawyer, WESH, Better Off Dead (film), Life of Pi.

The average Polyurethane fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Diane Sawyer, WESH, with strongest over-indexing on Minnesota (1.97× the country average). Demographically, the Polyurethane audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Polyurethane fans

Demographic split for Polyurethane audience in United States
MetricValue
Female36.0%
Male64.0%
Average age40.2
Estimated audience size919,192

Audience persona

The typical Polyurethane fan in United States is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Polyurethane in United States
RegionReachAffinity
California104,7661.04×
Texas75,6510.96×
Florida56,2620.9×
New York55,3221.08×
Pennsylvania33,5791.08×
Illinois31,4951.03×
Ohio30,2921.07×
Georgia29,9971.06×
North Carolina29,2061.06×
Michigan27,2431.13×
New Jersey22,0380.94×
Virginia21,8100.97×
Massachusetts20,3451.12×
Tennessee19,8851.08×
Washington19,7131.07×
Indiana17,5631.05×
Arizona17,2330.92×
Missouri16,4691.11×
Wisconsin15,0831.09×
Maryland14,5190.92×
Colorado13,6430.94×
Minnesota13,4761.02×
South Carolina13,1620.95×
Alabama12,8871×
Louisiana12,0891.02×
Kentucky11,9591.04×
Oklahoma10,9661.07×
Oregon10,7241.02×
Connecticut9,1080.99×
Utah8,3071.01×
Arkansas8,1071.07×
Kansas7,7851.07×
Iowa7,6731.01×
Mississippi7,5781×
Nevada6,7670.76×
Idaho4,7651.03×
New Mexico4,6661.01×
West Virginia4,6171.08×
Nebraska4,3820.95×
Hawaii3,9841.01×
New Hampshire3,9031.08×
Maine3,5991.09×
Rhode Island2,7850.95×
Montana2,5991.02×
Washington, District of Columbia2,1320.77×
Delaware2,0640.81×
South Dakota1,9170.9×
Alaska1,9070.97×
North Dakota1,6900.9×
Vermont1,5900.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polyurethane audience
BrandAffinityCategory
Minnesota1.97×Travel & Leisure
Diane Sawyer3.33×Movies & TV
WESH1.67×Movies & TV
Better Off Dead (film)2.41×Movies & TV
Life of Pi2.06×Movies & TV
Iyanla Vanzant2.91×Business & Career
Title Nine2.04×Fashion & Accessoires
Caesarea4.48×Travel & Leisure
Academy Award for Best Visual Effects1.98×Movies & TV
Equinix2.16×Business & Career
Springfield, Illinois1.69×Travel & Leisure
Fernando Valenzuela1.56×Sports
Cadena SER2.05×Music & Radio
Bulacan2.2×Travel & Leisure
Academy Award for Best Original Score2.04×Movies & TV
Louis IX of France2.87×Politics & Society
Ixtapaluca1.92×Travel & Leisure
Mother Goose1.98×Literature
Primetime Emmy Award for Outstanding Drama Series3.57×Movies & TV
John Key2.36×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polyurethane audience
TraitClusterScore
DIY MentalityTHRILL1.77
SustainabilityBALANCE1.62
Luxury OrientationPREMIUM1.43
IndividualismJOY1.32
Sports ActivityPOWER1.31
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Polyurethane
CountryShare
United States43.3%
Spain12.1%
France8.9%

See Polyurethane audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Polyurethane have in United States?

Polyurethane has an estimated audience of 919,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Polyurethane fans?

36.0% of Polyurethane fans are female, 64.0% are male, with an average age of 40.2 years.

Which brands do Polyurethane fans like most?

Polyurethane fans show strongest brand affinity for Minnesota (1.97×), Diane Sawyer (3.33×), and WESH (1.67×) over the country average.

Where do Polyurethane fans live in United States?

Polyurethane fans in United States are most concentrated in California (reach 104,766), Texas (reach 75,651), and Florida (reach 56,262). These three regions account for the largest share of the active audience.

What other brands do Polyurethane fans also like?

Beyond Polyurethane itself, the audience over-indexes on Diane Sawyer (3.33×), WESH (1.67×), Better Off Dead (film) (2.41×), and Life of Pi (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polyurethane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.