Pomade Audience in United States

Pomade logo

Pomade has an estimated audience of 2,077,756 people in United States. 79.1% are female, 20.9% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Tierra Cali, Bugatti Chiron, Justice, nbc chicago, Buying a House.

The average Pomade fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tierra Cali, Bugatti Chiron, Justice, with strongest over-indexing on Tierra Cali (4.69× the country average). Demographically, the Pomade audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of Pomade fans

Demographic split for Pomade audience in United States
MetricValue
Female79.1%
Male20.9%
Average age37.1
Estimated audience size2,077,756

Audience persona

The typical Pomade fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Pomade in United States
RegionReachAffinity
California434,0391.9×
Texas251,1401.41×
New York144,2031.24×
Florida141,8311.01×
Illinois82,5691.19×
Pennsylvania66,0240.94×
Georgia64,9321.01×
North Carolina61,3890.98×
New Jersey60,3071.14×
Washington54,4891.31×
Ohio54,4760.85×
Arizona53,0521.25×
Virginia50,7201×
Michigan49,9990.92×
Massachusetts45,5011.11×
Tennessee39,6770.95×
Indiana38,9561.03×
Maryland37,5421.05×
Colorado33,9611.04×
Nevada29,9841.49×
Minnesota28,9250.97×
Missouri28,7370.86×
Oregon27,7291.16×
Wisconsin27,2100.87×
South Carolina26,2260.84×
Kentucky24,9040.96×
Oklahoma24,1761.05×
Alabama24,1060.83×
Louisiana23,8300.89×
Connecticut21,8721.05×
Utah21,2271.14×
Kansas16,8921.03×
Arkansas15,9140.93×
Iowa15,5410.91×
Hawaii13,3441.49×
Mississippi12,9220.75×
New Mexico12,3681.19×
Nebraska10,9301.05×
Idaho10,0600.97×
West Virginia6,9990.72×
New Hampshire6,8370.84×
Washington, District of Columbia6,1270.98×
Maine5,8790.79×
Rhode Island5,7030.86×
Delaware4,7050.82×
Montana4,0260.7×
Alaska3,5490.8×
South Dakota3,4900.73×
North Dakota2,9260.69×
Vermont2,5620.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pomade audience
BrandAffinityCategory
Tierra Cali4.69×Travel & Leisure
Bugatti Chiron6.15×Cars & Mobility
Justice1.53×Politics & Society
nbc chicago2.64×Movies & TV
Buying a House2.48×Home & Garden
Software widget4.71×Technology & Electronics
Tierra caliente2.34×Travel & Leisure
Lion of Judah4.39×
Roger Federer1.82×Sports
E-box3.37×Health
Consequence (rapper)1.66×Music & Radio
James Ellroy7.83×Literature
Further education2.26×Kids & Family
Ken Griffey Jr.1.71×Sports
Sub Zero (Official)2.09×Literature
Julio Cesar Chavez Jr.1.5×Sports
Enid, Oklahoma2×Travel & Leisure
Emigrate (band)1.69×Music & Radio
Elmira College1.86×Business & Career
Grover Cleveland1.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pomade audience
TraitClusterScore
SustainabilityBALANCE2.38
Luxury OrientationPREMIUM1.55
ExtroversionTHRILL1.46
Price SensitivityPREMIUM1.32
Design AffinityPREMIUM1.2
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Pomade
CountryShare
United States52.5%
United Kingdom7.1%
Malaysia4.8%

See Pomade audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Pomade have in United States?

Pomade has an estimated audience of 2,077,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Pomade fans?

79.1% of Pomade fans are female, 20.9% are male, with an average age of 37.1 years.

Which brands do Pomade fans like most?

Pomade fans show strongest brand affinity for Tierra Cali (4.69×), Bugatti Chiron (6.15×), and Justice (1.53×) over the country average.

Where do Pomade fans live in United States?

Pomade fans in United States are most concentrated in California (reach 434,039), Texas (reach 251,140), and New York (reach 144,203). These three regions account for the largest share of the active audience.

What other brands do Pomade fans also like?

Beyond Pomade itself, the audience over-indexes on Bugatti Chiron (6.15×), Justice (1.53×), nbc chicago (2.64×), and Buying a House (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pomade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.