Poncho Audience in United States

Poncho logo

Poncho has an estimated audience of 1,122,220 people in United States. 59.5% are female, 40.5% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, The Historian.

The average Poncho fan in United States is 39.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Poncho audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Video game

Demographics of Poncho fans

Demographic split for Poncho audience in United States
MetricValue
Female59.5%
Male40.5%
Average age39.7
Estimated audience size1,122,220

Audience persona

The typical Poncho fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Poncho in United States
RegionReachAffinity
Texas190,4711.97×
California128,4971.04×
Florida69,5660.92×
New York53,1460.85×
Illinois37,4371×
Arizona37,1761.62×
Georgia35,8501.04×
Missouri34,2351.89×
North Carolina33,2110.98×
Pennsylvania28,8880.76×
Ohio27,5750.8×
Michigan26,3010.9×
Tennessee25,1711.12×
Virginia23,2810.85×
New Jersey22,4940.79×
Kansas20,7502.35×
Washington20,5510.91×
Colorado18,8151.06×
Louisiana17,2701.19×
Massachusetts16,9490.77×
Indiana16,6480.81×
Alabama16,3941.05×
Maryland15,8330.82×
South Carolina15,0540.89×
Kentucky14,3881.02×
Oklahoma13,5331.09×
Minnesota13,2190.82×
Wisconsin12,2400.72×
Oregon11,4730.89×
Nevada11,4311.05×
Arkansas10,1481.1×
Mississippi9,1830.99×
Utah8,9740.89×
Connecticut8,0190.71×
Iowa7,3780.8×
Wyoming4,9252.96×
New Mexico4,8930.87×
Nebraska4,6820.83×
Idaho4,6690.83×
Hawaii4,1520.86×
West Virginia3,3820.65×
Rhode Island3,0630.86×
New Hampshire2,8260.64×
Montana2,8110.9×
Maine2,7460.68×
Washington, District of Columbia2,3930.71×
Alaska2,3690.99×
Delaware2,0700.67×
South Dakota2,0110.78×
North Dakota1,6920.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poncho audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Nationality2.86×Politics & Society
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Women's empowerment2.17×Politics & Society
Panama1.64×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
JTV (Indonesia)1.97×
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Tech News3.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poncho audience
TraitClusterScore
Design AffinityPREMIUM1.65
CreativityOPEN1.57
SustainabilityBALANCE1.46
IndulgenceJOY1.28
PatriotismCONSERVATISM1.19
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Poncho
CountryShare
Mexico22.0%
United States20.4%
Colombia4.1%

See Poncho audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Poncho have in United States?

Poncho has an estimated audience of 1,122,220 people in United States, concentrated in Texas and California.

What is the gender split and age of Poncho fans?

59.5% of Poncho fans are female, 40.5% are male, with an average age of 39.7 years.

Which brands do Poncho fans like most?

Poncho fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Poncho fans live in United States?

Poncho fans in United States are most concentrated in Texas (reach 190,471), California (reach 128,497), and Florida (reach 69,566). These three regions account for the largest share of the active audience.

What other brands do Poncho fans also like?

Beyond Poncho itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Nationality (2.86×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poncho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.