Rascasse Audience Intelligence

Prime Hydration Target Market in United States

A data profile of the people who buy, follow and care about Prime Hydration in United States — modelled from more than twelve digital signal sources. Prime Hydration has an estimated audience of 376,343 people in United States.

#4446among Brand in United States#2252in Food & Beverages

The average Prime Hydration fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Logan Paul, Jake Paul, Gatorade, with strongest over-indexing on Logan Paul (122.59× the country average).

Demographically, the Prime Hydration audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prime Hydration fan in United States is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Logan Paul.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prime Hydration profile in United States.

Audience size
376K
in United States
Gender
37.9%♀
62.1% male
Age
34.5
average years
Country rank
#42962
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Prime Hydration

37.9% are female, 62.1% are male, average age 34.5.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Prime Hydration audience in United States
MetricValue
Female37.9%
Male62.1%
Average age34.5
Estimated audience size376,343
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Prime Hydration audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4914%
50+13%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Prime Hydration audience comes from United States.

Worldwide audience distribution share by country for Prime Hydration
CountryShare
United States56.0%
Canada12.0%
Sweden3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prime Hydration audience in United States is strongest.

Fig. 05

Top regions by affinity

Prime Hydration customers by region in United States
#RegionReachAffinity×
01Kentucky~8K1.60×
02Connecticut~6K1.45×
03Ohio~20K1.29×
04Wisconsin~7K1.27×
05New Jersey~10K1.20×
06Kansas~4K1.16×
07Indiana~8K1.15×
08Tennessee~9K1.14×
09Utah~4K1.13×
10Pennsylvania~10K1.12×
11Iowa~4K1.11×
12Massachusetts~8K1.10×
13Rhode Island~1K1.10×
14Virginia~10K1.08×
15Illinois~10K1.07×
16North Carolina~10K1.06×
17Michigan~10K1.05×
18Nebraska~2K1.05×
19Missouri~6K1.04×
20West Virginia~2K1.03×
21South Carolina~6K1.02×
22Alabama~5K1.02×
23Maryland~7K1.01×
24Idaho~2K1.01×
25South Dakota<1K1.01×
26Delaware~1K0.99×
27Arizona~8K0.97×
28Nevada~4K0.97×
29North Dakota<1K0.97×
30Vermont<1K0.97×
31New York~20K0.96×
32Arkansas~3K0.96×
33New Hampshire~1K0.96×
34Minnesota~5K0.95×
35Maine~1K0.95×
36Alaska<1K0.95×
37Montana<1K0.93×
38Oklahoma~4K0.92×
39Washington, District of Columbia~1K0.92×
40Texas~30K0.91×
41Florida~20K0.91×
42Mississippi~3K0.91×
43New Mexico~2K0.91×
44Hawaii~2K0.91×
45Georgia~10K0.89×
46Oregon~4K0.89×
47Washington~7K0.88×
48Louisiana~4K0.88×
49Colorado~5K0.86×
50California~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Prime Hydration, United States
0.79×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prime Hydration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prime Hydration audience
#·InterestCategoryAffinity×
01Logan PaulMovies & TV122.59×
02GatoradeFood & Beverages10.53×
03Jake PaulInternet & Social Media10.20×
04James HardenSports4.07×
05Energy drinksFood & Beverages3.41×
06Free PeopleFashion & Accessoires3.14×
07Staples (Canada)Business & Career2.60×
08Internet celebrityInternet & Social Media2.52×
09PokémonGames2.41×
10Mobile gameGames2.22×
11Mixed martial artsSports2.14×
12CBS SportsMovies & TV2.09×
13Game consolesTechnology & Electronics2.02×
14Taco BellFood & Beverages1.98×
15GamblingGames1.89×
16Viral videoInternet & Social Media1.74×
17Instant messagingInternet & Social Media1.68×
18Wendy'sFood & Beverages1.64×
19AutoZoneCars & Mobility1.55×
20Science fiction moviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prime Hydration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prime Hydration audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Risk AppetiteTHRILL1.31×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prime Hydration audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
CreativityOPEN0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Prime Hydration's target market in United States?

Prime Hydration's target market in United States covers an estimated 376,343 people, concentrated in California and Texas.

02

What is the gender split and age of Prime Hydration customers?

37.9% of the Prime Hydration audience are female, 62.1% are male, with an average age of 34.5 years.

03

Which brands do Prime Hydration fans like most?

Prime Hydration fans show strongest brand affinity for Logan Paul (122.59×), Jake Paul (10.2×), and Gatorade (10.53×) over the country average.

04

Where do Prime Hydration fans live in United States?

Prime Hydration fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Prime Hydration fans also like?

Beyond Prime Hydration itself, the audience over-indexes on Jake Paul (10.2×), Gatorade (10.53×), Staples (Canada) (2.6×), and Mobile game (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Prime Hydration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prime Hydration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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