Rascasse Audience Intelligence

Prime Hydration Target Market in United States

Prime Hydration has an estimated audience of 642K people in United States.

#3621among brands in United States#1777in Food & Beverages

The average Prime Hydration fan in United States is 35.2 years old, more male, and lives primarily in California.

Interest is seasonal: January, February and March account for 39% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Logan Paul, Invicta (company), Gatorade, with strongest over-indexing on Logan Paul (122.59× the country average).

Demographically, the Prime Hydration audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Prime Hydration fan in United States is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Logan Paul.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
642K
in United States
Gender
37.9%♀
62.1% male
Age
35.2
average years
Country rank
#32785
among all objects in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Prime Hydration

37.9% are female, 62.1% are male, average age 35.2.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Prime Hydration audience in United States
MetricValue
Female37.9%
Male62.1%
Average age35.2
Estimated audience size642K
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Prime Hydration audience in United States
Age bracketShare%
16-2432%
25-3423%
35-4418%
45-5414%
55+13%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Prime Hydration audience comes from United States.

Worldwide audience distribution share by country for Prime Hydration
CountryShare
United States62.8%
Canada13.2%
Germany2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Prime Hydration customers by region in United States
#RegionReachAffinity×
01Kentucky~10K1.60×
02Connecticut~10K1.45×
03Ohio~30K1.29×
04Wisconsin~10K1.27×
05New Jersey~20K1.20×
06Kansas~7K1.16×
07Indiana~10K1.15×
08Tennessee~20K1.14×
09Utah~7K1.13×
10Pennsylvania~30K1.12×
11Iowa~7K1.11×
12Massachusetts~10K1.10×
13Rhode Island~2K1.10×
14Virginia~20K1.08×
15Illinois~30K1.07×
16North Carolina~20K1.06×
17Michigan~20K1.05×
18Nebraska~4K1.05×
19Missouri~10K1.04×
20West Virginia~4K1.03×
21South Carolina~10K1.02×
22Alabama~10K1.02×
23Maryland~10K1.01×
24Idaho~4K1.01×
25South Dakota~2K1.01×
26Delaware~2K0.99×
27Arizona~10K0.97×
28Nevada~6K0.97×
29North Dakota~1K0.97×
30Vermont~1K0.97×
31New York~40K0.96×
32Arkansas~6K0.96×
33New Hampshire~2K0.96×
34Minnesota~10K0.95×
35Maine~2K0.95×
36Alaska~1K0.95×
37Montana~2K0.93×
38Oklahoma~7K0.92×
39Washington, District of Columbia~1K0.92×
40Texas~40K0.91×
41Florida~40K0.91×
42Mississippi~5K0.91×
43New Mexico~4K0.91×
44Hawaii~3K0.91×
45Georgia~20K0.89×
46Oregon~7K0.89×
47Washington~10K0.88×
48Louisiana~8K0.88×
49Colorado~10K0.86×
50California~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Prime Hydration, United States
0.79×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Prime Hydration audience vs. the country average
#·InterestCategoryAffinity×
01Logan PaulMovies & TV122.59×
02Invicta (company)Fashion & Accessoires14.54×
03GatoradeFood & Beverages10.53×
04Jake PaulInternet & Social Media10.20×
05James HardenSports4.07×
06Energy drinksFood & Beverages3.41×
07Free PeopleFashion & Accessoires3.14×
08Staples (Canada)Business & Career2.60×
09Internet celebrityInternet & Social Media2.52×
10PokémonGames2.41×
11Mobile gameGames2.22×
12Mixed martial artsSports2.14×
13CBS SportsSports2.09×
14Game consolesTechnology & Electronics2.02×
15Taco BellFood & Beverages1.98×
16GamblingGames1.89×
17Instant messagingInternet & Social Media1.68×
18Wendy'sFood & Beverages1.64×
19Chipotle Mexican GrillFood & Beverages1.64×
20Science fiction moviesMovies & TV1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Prime Hydration audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Prime Hydration audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Risk AppetiteTHRILL1.31×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Prime Hydration audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
CreativityOPEN0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Prime Hydration over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/prime-hydration-10004249” · Methodology