Proverb Audience in United States
Proverb has an estimated audience of 1,883,788 people in United States. 63.9% are female, 36.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Pillow, Racing, JTV (Indonesia), Mad About You.
The average Proverb fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Pillow, Racing, with strongest over-indexing on 3D printing (1.95× the country average). Demographically, the Proverb audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Proverb fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 39.5 |
| Estimated audience size | 1,883,788 |
Audience persona
The typical Proverb fan in United States is more female, around 39.5 years old, with strong Tradition tendencies and a notable affinity for 3D printing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 235,250 | 1.14× |
| Texas | 197,635 | 1.22× |
| Florida | 146,466 | 1.15× |
| New York | 96,283 | 0.91× |
| Georgia | 87,644 | 1.51× |
| North Carolina | 71,279 | 1.26× |
| Pennsylvania | 60,418 | 0.95× |
| Illinois | 59,848 | 0.95× |
| Ohio | 57,338 | 0.99× |
| Tennessee | 52,047 | 1.38× |
| Virginia | 51,315 | 1.12× |
| Michigan | 47,461 | 0.96× |
| New Jersey | 41,621 | 0.87× |
| Alabama | 39,867 | 1.51× |
| Arizona | 39,054 | 1.02× |
| South Carolina | 38,407 | 1.36× |
| Indiana | 37,421 | 1.09× |
| Maryland | 37,150 | 1.15× |
| Washington | 35,007 | 0.93× |
| Louisiana | 32,994 | 1.36× |
| Massachusetts | 31,448 | 0.85× |
| Missouri | 30,311 | 1× |
| Kentucky | 26,238 | 1.11× |
| Mississippi | 25,482 | 1.64× |
| Oklahoma | 24,387 | 1.17× |
| Minnesota | 22,966 | 0.85× |
| Colorado | 22,557 | 0.76× |
| Wisconsin | 22,211 | 0.78× |
| Arkansas | 21,238 | 1.37× |
| Oregon | 18,302 | 0.85× |
| Nevada | 16,771 | 0.92× |
| Connecticut | 16,058 | 0.85× |
| Kansas | 14,806 | 1× |
| Iowa | 12,958 | 0.83× |
| Utah | 10,060 | 0.6× |
| West Virginia | 9,868 | 1.12× |
| Hawaii | 9,723 | 1.2× |
| New Mexico | 9,437 | 1× |
| Nebraska | 7,922 | 0.84× |
| Idaho | 7,888 | 0.84× |
| Washington, District of Columbia | 5,203 | 0.92× |
| Maine | 4,977 | 0.74× |
| New Hampshire | 4,976 | 0.67× |
| Delaware | 4,932 | 0.95× |
| Rhode Island | 4,472 | 0.75× |
| Montana | 4,036 | 0.77× |
| South Dakota | 3,604 | 0.83× |
| Alaska | 3,429 | 0.85× |
| North Dakota | 2,894 | 0.75× |
| Vermont | 2,190 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 1.95× | Technology & Electronics |
| Pillow | 1.54× | Home & Garden |
| Racing | 1.6× | Cars & Mobility |
| JTV (Indonesia) | 2.5× | |
| Mad About You | 3.97× | Movies & TV |
| Penn & Teller | 2× | Movies & TV |
| Enfamil | 1.54× | Kids & Family |
| Mackenzie Foy | 1.65× | Fashion & Accessoires |
| Lebanese cuisine | 1.55× | Food & Beverages |
| Ural Mountains | 2.34× | Travel & Leisure |
| Boracay | 1.52× | Travel & Leisure |
| Parma | 1.82× | Travel & Leisure |
| Isabela (province) | 1.82× | |
| Cachorros | 1.66× | Pets & Animals |
| Toros de Tijuana | 3.11× | Sports |
| Stop Bullying | 1.97× | Politics & Society |
| Gary Clark, Jr. | 1.54× | Music & Radio |
| My Name Is Khan | 3.07× | Movies & TV |
| Ext JS | 2.84× | Technology & Electronics |
| Bus Driver (video game) | 1.53× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Family Orientation | CONSERVATISM | 1.49 |
| Extroversion | THRILL | 1.33 |
| Spirituality | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.2 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| France | 16.4% |
| Italy | 10.1% |
See Proverb audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Proverb have in United States?
Proverb has an estimated audience of 1,883,788 people in United States, concentrated in California and Texas.
What is the gender split and age of Proverb fans?
63.9% of Proverb fans are female, 36.1% are male, with an average age of 39.5 years.
Which brands do Proverb fans like most?
Proverb fans show strongest brand affinity for 3D printing (1.95×), Pillow (1.54×), and Racing (1.6×) over the country average.
Where do Proverb fans live in United States?
Proverb fans in United States are most concentrated in California (reach 235,250), Texas (reach 197,635), and Florida (reach 146,466). These three regions account for the largest share of the active audience.
What other brands do Proverb fans also like?
Beyond Proverb itself, the audience over-indexes on Pillow (1.54×), Racing (1.6×), JTV (Indonesia) (2.5×), and Mad About You (3.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Proverb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.