Putnam County, New York Audience in United States

Putnam County, New York logo

Putnam County, New York has an estimated audience of 689,372 people in United States. 62.0% are female, 38.0% are male, average age 41.7. Top regions: New York, Florida, Georgia. Top brand affinities: Google Analytics, Alaska, Sinaloa, Graham Greene (actor), Food quality.

The average Putnam County, New York fan in United States is 41.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Google Analytics, Alaska, Sinaloa, with strongest over-indexing on Google Analytics (6.04× the country average). Demographically, the Putnam County, New York audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Putnam County, New York fans

Demographic split for Putnam County, New York audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.7
Estimated audience size689,372

Audience persona

The typical Putnam County, New York fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Putnam County, New York in United States
RegionReachAffinity
New York167,1264.34×
Florida141,4513.03×
Georgia132,9316.26×
Tennessee110,1837.97×
Ohio37,7641.78×
Indiana32,4952.58×
West Virginia20,6256.42×
Texas17,6990.3×
California17,0880.23×
New Jersey15,5520.89×
Illinois14,1610.62×
Connecticut12,7721.85×
North Carolina11,7360.57×
Pennsylvania10,7220.46×
Virginia9,0950.54×
Missouri7,7130.69×
Michigan6,7190.37×
Kentucky5,8990.68×
Massachusetts5,4770.4×
South Carolina5,2540.51×
Alabama4,2050.44×
Maryland4,0620.34×
Arizona3,8930.28×
Washington3,6870.27×
Colorado3,2830.3×
Mississippi3,2160.57×
Louisiana3,1500.35×
Wisconsin2,8690.28×
Oklahoma2,5110.33×
Arkansas2,4850.44×
Minnesota2,4760.25×
Iowa2,0580.36×
Oregon2,0060.25×
Washington, District of Columbia1,5050.73×
Utah1,4800.24×
Nevada1,4780.22×
Kansas1,4220.26×
Rhode Island9490.43×
Maine9490.38×
Idaho8880.26×
New Hampshire8880.33×
New Mexico8650.25×
Vermont8430.7×
Delaware7680.4×
Nebraska7140.21×
Hawaii6790.23×
Alaska4610.31×
Montana4350.23×
South Dakota3960.25×
North Dakota3860.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Putnam County, New York audience
BrandAffinityCategory
Google Analytics6.04×Internet & Social Media
Alaska1.5×Travel & Leisure
Sinaloa1.66×Travel & Leisure
Graham Greene (actor)1.89×
Food quality3.29×Food & Beverages
ABC TV1.54×Movies & TV
Gauri Khan2.85×Movies & TV
Finding Your Roots1.53×Movies & TV
JC Whitney1.9×Shopping
Otto Graham2.06×Sports
John Key2.06×Politics & Society
Nasi goreng2.93×Food & Beverages
Junior Chamber International1.51×Politics & Society
JS Kabylie2.25×Sports
Piedmont College1.8×
Wael Jassar1.58×Music & Radio
Ubrique1.56×Travel & Leisure
Buddy – The Buddy Holly Story1.59×Music & Radio
Call of Duty: Modern Warfare: Mobilized1.58×Games
Urla, İzmir1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Putnam County, New York audience
TraitClusterScore
Community OrientationOPEN1.31
DIY MentalityTHRILL1.3
Quality AwarenessPREMIUM1.21
Career OrientationPOWER1.14
Family OrientationCONSERVATISM1.14
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Putnam County, New York
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See Putnam County, New York audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Putnam County, New York have in United States?

Putnam County, New York has an estimated audience of 689,372 people in United States, concentrated in New York and Florida.

What is the gender split and age of Putnam County, New York fans?

62.0% of Putnam County, New York fans are female, 38.0% are male, with an average age of 41.7 years.

Which brands do Putnam County, New York fans like most?

Putnam County, New York fans show strongest brand affinity for Google Analytics (6.04×), Alaska (1.5×), and Sinaloa (1.66×) over the country average.

Where do Putnam County, New York fans live in United States?

Putnam County, New York fans in United States are most concentrated in New York (reach 167,126), Florida (reach 141,451), and Georgia (reach 132,931). These three regions account for the largest share of the active audience.

What other brands do Putnam County, New York fans also like?

Beyond Putnam County, New York itself, the audience over-indexes on Alaska (1.5×), Sinaloa (1.66×), Graham Greene (actor) (1.89×), and Food quality (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Putnam County, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.