Qué! Audience in United States

Name: Qué! — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Qué! logo

Qué! has an estimated audience of 1,474,975 people in United States. 59.6% are female, 40.4% are male, average age 25.0. Top regions: Texas, California, Florida. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.

The average Qué! fan in United States is 25.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.08× the country average). Demographically, the Qué! audience skews more female with an average age of 25.0, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Qué! fans

Demographic split for Qué! audience in United States
Metric	Value
Female	59.6%
Male	40.4%
Average age	25.0
Estimated audience size	1,474,975

Audience persona

The typical Qué! fan in United States is more female, around 25.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for Qué! in United States
Region	Reach	Affinity
Texas	306,696	2.42×
California	267,291	1.65×
Florida	215,568	2.16×
New York	135,259	1.64×
Georgia	73,959	1.63×
New Jersey	61,491	1.64×
North Carolina	60,876	1.37×
Maryland	50,936	2.01×
Pennsylvania	43,036	0.87×
Tennessee	42,946	1.45×
Arizona	41,460	1.38×
Illinois	40,727	0.83×
Virginia	30,716	0.85×
Ohio	30,213	0.66×
Colorado	27,521	1.18×
Indiana	26,649	0.99×
Kentucky	26,525	1.43×
Washington	25,407	0.86×
Alabama	23,815	1.16×
Nevada	23,342	1.64×
Connecticut	22,011	1.49×
Utah	21,002	1.59×
Michigan	20,780	0.54×
South Carolina	20,339	0.92×
Massachusetts	20,095	0.69×
Oklahoma	19,169	1.17×
Louisiana	15,494	0.81×
Missouri	15,490	0.65×
Minnesota	15,354	0.73×
Kansas	12,673	1.09×
Arkansas	12,334	1.01×
Oregon	12,057	0.71×
Mississippi	11,003	0.91×
Wisconsin	10,979	0.49×
New Mexico	10,650	1.44×
Nebraska	7,789	1.05×
Iowa	7,486	0.62×
Idaho	7,290	0.99×
Washington, District of Columbia	5,945	1.34×
Rhode Island	5,297	1.13×
Delaware	4,337	1.07×
West Virginia	2,093	0.3×
South Dakota	1,776	0.52×
New Hampshire	1,509	0.26×
Maine	1,456	0.28×
North Dakota	1,193	0.39×
Hawaii	1,007	0.16×
Alaska	736	0.23×
Montana	724	0.18×
Wyoming	712	0.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Qué! audience
Brand	Affinity	Category
Ellen Burstyn	3.08×	Movies & TV
Leprechaun	2.9×	Literature
Jack Skellington	1.89×	Movies & TV
Portia de Rossi	1.61×	Movies & TV
Tierra caliente	1.66×	Travel & Leisure
John Frusciante	2.36×	Music & Radio
Falafel	1.87×	Food & Beverages
Ash vs Evil Dead	2.07×	Movies & TV
Monaco Grand Prix	1.74×	Sports
Ohio State Buckeyes women's basketball	1.52×	Sports
Lion of Judah	1.88×
New York Harbor	1.57×	Travel & Leisure
iPEC Coaching	2.3×	Business & Career
Italian Riviera	1.69×	Travel & Leisure
The Specials	2.9×	Music & Radio
TripIt	1.7×	Travel & Leisure
JR Aquino	1.8×
Tus, Iran	1.72×	Travel & Leisure
GrabCAD	1.65×	Technology & Electronics
Chengdu	1.71×	Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Qué! audience
Trait	Cluster	Score
LGBTQ+ Identity	OPEN	1.46
DIY Mentality	THRILL	1.35
Early Adopter Mentality	POWER	1.28
Luxury Orientation	PREMIUM	1.22
Risk Appetite	THRILL	1.16
Sustainability	BALANCE	1.15

Worldwide distribution

Worldwide audience distribution share by country for Qué!
Country	Share
United States	33.4%
Mexico	20.0%
Italy	11.1%

See Qué! audiences in other countries

More Newspaper audiences in United States

Daily Mail (29,908,619)
USA Today (29,601,747)
The New York Times (22,809,718)
New York Post (21,865,356)
The Washington Post (18,987,096)

Frequently asked questions

How many fans does Qué! have in United States?

Qué! has an estimated audience of 1,474,975 people in United States, concentrated in Texas and California.

What is the gender split and age of Qué! fans?

59.6% of Qué! fans are female, 40.4% are male, with an average age of 25.0 years.

Which brands do Qué! fans like most?

Qué! fans show strongest brand affinity for Ellen Burstyn (3.08×), Leprechaun (2.9×), and Jack Skellington (1.89×) over the country average.

Where do Qué! fans live in United States?

Qué! fans in United States are most concentrated in Texas (reach 306,696), California (reach 267,291), and Florida (reach 215,568). These three regions account for the largest share of the active audience.

What other brands do Qué! fans also like?

Beyond Qué! itself, the audience over-indexes on Leprechaun (2.9×), Jack Skellington (1.89×), Portia de Rossi (1.61×), and Tierra caliente (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Qué!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.