Raffi (musician) Audience in United States
Raffi (musician) has an estimated audience of 342,700 people in United States. 89.9% are female, 10.1% are male, average age 46.6. Top regions: California, New York, Texas. Top brand affinities: Whataburger, Saving, Necktie, Lebanese cuisine, Underarm hair.
The average Raffi (musician) fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, Saving, Necktie, with strongest over-indexing on Whataburger (1.6× the country average). Demographically, the Raffi (musician) audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Raffi (musician) fans
| Metric | Value |
|---|---|
| Female | 89.9% |
| Male | 10.1% |
| Average age | 46.6 |
| Estimated audience size | 342,700 |
Audience persona
The typical Raffi (musician) fan in United States is more female, around 46.6 years old, with strong Design Affinity tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 91,391 | 2.43× |
| New York | 23,993 | 1.25× |
| Texas | 16,009 | 0.54× |
| Massachusetts | 14,471 | 2.14× |
| Pennsylvania | 13,385 | 1.16× |
| Illinois | 11,894 | 1.04× |
| Florida | 11,761 | 0.51× |
| New Jersey | 10,662 | 1.22× |
| Washington | 9,533 | 1.39× |
| Ohio | 9,129 | 0.86× |
| Michigan | 8,943 | 1× |
| Virginia | 8,354 | 1× |
| Minnesota | 8,335 | 1.7× |
| North Carolina | 8,309 | 0.81× |
| Connecticut | 7,982 | 2.32× |
| Colorado | 6,047 | 1.12× |
| Georgia | 6,046 | 0.57× |
| Maryland | 6,007 | 1.02× |
| Oregon | 5,999 | 1.53× |
| Arizona | 5,789 | 0.83× |
| Wisconsin | 5,433 | 1.05× |
| Indiana | 4,674 | 0.75× |
| Tennessee | 4,380 | 0.64× |
| Missouri | 3,892 | 0.7× |
| South Carolina | 3,115 | 0.6× |
| Kentucky | 2,627 | 0.61× |
| New Hampshire | 2,404 | 1.78× |
| Utah | 2,362 | 0.77× |
| Iowa | 2,224 | 0.79× |
| Rhode Island | 2,091 | 1.92× |
| Alabama | 2,068 | 0.43× |
| Maine | 2,027 | 1.65× |
| Louisiana | 1,967 | 0.45× |
| Oklahoma | 1,784 | 0.47× |
| Nevada | 1,703 | 0.51× |
| Kansas | 1,687 | 0.62× |
| Vermont | 1,419 | 2.36× |
| Idaho | 1,335 | 0.78× |
| Washington, District of Columbia | 1,305 | 1.27× |
| Nebraska | 1,230 | 0.72× |
| North Dakota | 1,121 | 1.59× |
| Arkansas | 1,117 | 0.4× |
| Hawaii | 997 | 0.68× |
| New Mexico | 949 | 0.55× |
| Montana | 892 | 0.94× |
| Mississippi | 748 | 0.26× |
| Delaware | 740 | 0.78× |
| Alaska | 734 | 1× |
| West Virginia | 710 | 0.44× |
| South Dakota | 384 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.6× | Food & Beverages |
| Saving | 1.67× | Business & Career |
| Necktie | 1.79× | Fashion & Accessoires |
| Lebanese cuisine | 1.73× | Food & Beverages |
| Underarm hair | 1.56× | Beauty & Wellness |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 2.14× | Politics & Society |
| Celtic punk | 1.72× | Music & Radio |
| My Three Sons | 1.9× | Movies & TV |
| Artillery | 1.88× | Music & Radio |
| New York Harbor | 1.79× | Travel & Leisure |
| Chachapoyas, Peru | 1.59× | Travel & Leisure |
| Ipoh | 1.97× | Travel & Leisure |
| Oil and gas law in the United States | 1.6× | Politics & Society |
| Ephraim | 1.73× | |
| Esporte Clube Bahia | 1.52× | Sports |
| IPL Cricket | 1.58× | Sports |
| York Minster | 1.82× | Travel & Leisure |
| Cachaça | 1.54× | Food & Beverages |
| Canino | 1.69× | Travel & Leisure |
| Bugzy Malone | 1.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| Indulgence | JOY | 1.68 |
| Family Orientation | CONSERVATISM | 1.64 |
| Mindfulness | BALANCE | 1.44 |
| Price Sensitivity | PREMIUM | 1.44 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.2% |
| Canada | 14.8% |
| Indonesia | 11.3% |
See Raffi (musician) audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Raffi (musician) have in United States?
Raffi (musician) has an estimated audience of 342,700 people in United States, concentrated in California and New York.
What is the gender split and age of Raffi (musician) fans?
89.9% of Raffi (musician) fans are female, 10.1% are male, with an average age of 46.6 years.
Which brands do Raffi (musician) fans like most?
Raffi (musician) fans show strongest brand affinity for Whataburger (1.6×), Saving (1.67×), and Necktie (1.79×) over the country average.
Where do Raffi (musician) fans live in United States?
Raffi (musician) fans in United States are most concentrated in California (reach 91,391), New York (reach 23,993), and Texas (reach 16,009). These three regions account for the largest share of the active audience.
What other brands do Raffi (musician) fans also like?
Beyond Raffi (musician) itself, the audience over-indexes on Saving (1.67×), Necktie (1.79×), Lebanese cuisine (1.73×), and Underarm hair (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Raffi (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.