Reston, Virginia Audience in United States

Reston, Virginia logo

Reston, Virginia has an estimated audience of 789,297 people in United States. 37.4% are female, 62.6% are male, average age 52.1. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Pillow, Enfamil, Northrop Grumman, Jonathan Davis, Al Ahly SC.

The average Reston, Virginia fan in United States is 52.1 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Pillow, Enfamil, Northrop Grumman, with strongest over-indexing on Pillow (1.56× the country average). Demographically, the Reston, Virginia audience skews more male with an average age of 52.1, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Reston, Virginia fans

Demographic split for Reston, Virginia audience in United States
MetricValue
Female37.4%
Male62.6%
Average age52.1
Estimated audience size789,297

Audience persona

The typical Reston, Virginia fan in United States is more male, around 52.1 years old, with strong Tradition tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Reston, Virginia in United States
RegionReachAffinity
Virginia309,78616.11×
Maryland93,5016.89×
Washington, District of Columbia31,77913.4×
California26,6600.31×
New York22,1830.5×
Texas19,3210.28×
Florida17,2530.32×
Pennsylvania14,0400.53×
North Carolina12,8570.54×
New Jersey10,4780.52×
Georgia8,7730.36×
Illinois8,0520.31×
Massachusetts7,6360.49×
Washington7,3050.46×
Ohio6,1540.25×
West Virginia4,8071.31×
Colorado4,7240.38×
Michigan4,6750.23×
Tennessee4,3630.28×
South Carolina3,7820.32×
Indiana3,0550.21×
Connecticut2,9390.37×
Arizona2,8650.18×
Wisconsin2,6280.22×
Missouri2,5320.2×
Oregon2,4770.27×
Minnesota2,4510.22×
Alabama2,0850.19×
Kentucky2,0130.2×
Louisiana1,9090.19×
Utah1,8470.26×
Arkansas1,7240.27×
Nevada1,5270.2×
Oklahoma1,3630.16×
Kansas1,3540.22×
Iowa1,3150.2×
Delaware1,1900.55×
New Hampshire1,0950.35×
New Mexico9300.24×
Hawaii8120.24×
Mississippi7850.12×
Nebraska6600.17×
Idaho5980.15×
Rhode Island5970.24×
Maine5960.21×
Vermont4270.31×
Alaska4080.24×
Montana3560.16×
South Dakota3510.19×
North Dakota3420.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reston, Virginia audience
BrandAffinityCategory
Pillow1.56×Home & Garden
Enfamil4.19×Kids & Family
Northrop Grumman3.26×Business & Career
Jonathan Davis4.79×Music & Radio
Al Ahly SC2.1×Sports
Parma3.05×Travel & Leisure
Overboard (film)1.61×Movies & TV
Jbc6.3×Kids & Family
Mariel Hemingway1.9×Fashion & Accessoires
The Godfather Part II1.99×Movies & TV
Tabriz8.62×Travel & Leisure
Cachorros1.79×Pets & Animals
Cajeme2.28×Travel & Leisure
Islamic eschatology1.78×Politics & Society
Assisi2.09×Travel & Leisure
Gemma Ward1.81×Fashion & Accessoires
William F. Buckley, Jr.2.36×
Ivana (singer)2.59×
Cal Ripken, Jr.1.58×Sports
Cachaça2.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reston, Virginia audience
TraitClusterScore
TraditionCONSERVATISM2.26
Family OrientationCONSERVATISM1.89
IndividualismJOY1.83
Community OrientationOPEN1.69
SustainabilityBALANCE1.31
SpiritualityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Reston, Virginia
CountryShare
United States97.7%
Germany1.7%
Canada0.5%

See Reston, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Reston, Virginia have in United States?

Reston, Virginia has an estimated audience of 789,297 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Reston, Virginia fans?

37.4% of Reston, Virginia fans are female, 62.6% are male, with an average age of 52.1 years.

Which brands do Reston, Virginia fans like most?

Reston, Virginia fans show strongest brand affinity for Pillow (1.56×), Enfamil (4.19×), and Northrop Grumman (3.26×) over the country average.

Where do Reston, Virginia fans live in United States?

Reston, Virginia fans in United States are most concentrated in Virginia (reach 309,786), Maryland (reach 93,501), and Washington, District of Columbia (reach 31,779). These three regions account for the largest share of the active audience.

What other brands do Reston, Virginia fans also like?

Beyond Reston, Virginia itself, the audience over-indexes on Enfamil (4.19×), Northrop Grumman (3.26×), Jonathan Davis (4.79×), and Al Ahly SC (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reston, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.