Rascasse Audience Intelligence

Risky Business Audience in United States

A data profile of the people who buy, follow and care about Risky Business in United States — modelled from more than twelve digital signal sources. Risky Business has an estimated audience of 904,943 people in United States.

#77among Comedy in United States#2041among Movie / TV Show / Series in United States#4653in Movies & TV

The average Risky Business fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Armageddon (1998 film), Tom Cruise, Sixteen Candles, with strongest over-indexing on Armageddon (1998 film) (232.79× the country average).

Demographically, the Risky Business audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Risky Business fan in United States is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Armageddon (1998 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Risky Business profile in United States.

Audience size
905K
in United States
Gender
57.5%♀
42.5% male
Age
39.8
average years
Country rank
#25305
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Risky Business viewers

57.5% are female, 42.5% are male, average age 39.8.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Risky Business audience in United States
MetricValue
Female57.5%
Male42.5%
Average age39.8
Estimated audience size904,943
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Risky Business audience in United States
Age bracketShare%
16-1923%
20-2914%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Risky Business audience comes from United States.

Worldwide audience distribution share by country for Risky Business
CountryShare
United States44.0%
United Kingdom6.7%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Risky Business audience in United States is strongest.

Fig. 05

Top regions by affinity

Risky Business fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.19×
02Massachusetts~20K1.16×
03Connecticut~10K1.16×
04Illinois~30K1.15×
05California~100K1.14×
06Vermont~2K1.14×
07Kansas~8K1.13×
08Idaho~5K1.12×
09Rhode Island~3K1.12×
10Indiana~20K1.11×
11New Hampshire~4K1.11×
12Washington, District of Columbia~3K1.11×
13Arizona~20K1.10×
14Kentucky~10K1.10×
15Oklahoma~10K1.06×
16Missouri~10K1.04×
17Oregon~10K1.03×
18Iowa~7K1.03×
19Pennsylvania~30K1.02×
20Minnesota~10K1.02×
21Alabama~10K1.02×
22Maine~3K1.02×
23Virginia~20K1.01×
24Ohio~30K1.00×
25Colorado~10K1.00×
26Utah~8K1.00×
27Nebraska~4K1.00×
28Tennessee~20K0.99×
29Wisconsin~10K0.99×
30North Dakota~2K0.99×
31New York~50K0.97×
32Washington~20K0.97×
33Michigan~20K0.96×
34Arkansas~7K0.96×
35North Carolina~20K0.95×
36Delaware~2K0.95×
37South Carolina~10K0.94×
38South Dakota~2K0.94×
39Texas~70K0.92×
40West Virginia~4K0.91×
41Alaska~2K0.91×
42Louisiana~10K0.90×
43New Mexico~4K0.90×
44Florida~50K0.89×
45New Jersey~20K0.89×
46Nevada~7K0.88×
47Maryland~10K0.86×
48Georgia~20K0.85×
49Hawaii~3K0.82×
50Mississippi~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Risky Business, United States
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Risky Business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Risky Business audience
#·InterestCategoryAffinity×
01Armageddon (1998 film)Movies & TV232.79×
02Bride WarsMovies & TV75.48×
03Mystic PizzaFood & Beverages71.18×
04Sixteen CandlesMovies & TV66.88×
05A Cinderella StoryMovies & TV52.47×
06EuroTripMovies & TV44.72×
07Eat Pray LoveMovies & TV43.04×
08BraveheartMovies & TV34.26×
09Revenge (TV series)Movies & TV29.70×
10SpaceballsMovies & TV27.24×
11Dennis QuaidMovies & TV24.21×
12Tom CruiseMovies & TV21.12×
1324 (TV series)Movies & TV20.00×
14Die HardMovies & TV20.00×
15Jason SegelMovies & TV19.70×
16Love ActuallyMovies & TV18.03×
17Avan JogiaMovies & TV17.72×
18Eyes Wide ShutMovies & TV15.87×
19Anne HathawayMovies & TV10.18×
20Dylan O'BrienMovies & TV8.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Risky Business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Risky Business audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
PatriotismCONSERVATISM1.89×
TraditionCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Risky Business audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Risky Business have in United States?

Risky Business has an estimated audience of 904,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Risky Business viewers?

57.5% of Risky Business fans are female, 42.5% are male, with an average age of 39.8 years.

03

Which brands do Risky Business fans like most?

Risky Business fans show strongest brand affinity for Armageddon (1998 film) (232.79×), Tom Cruise (21.12×), and Sixteen Candles (66.88×) over the country average.

04

Where do Risky Business fans live in United States?

Risky Business fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Risky Business fans also like?

Beyond Risky Business itself, the audience over-indexes on Tom Cruise (21.12×), Sixteen Candles (66.88×), A Cinderella Story (52.47×), and Bride Wars (75.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Risky Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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