Risky Business Audience in United States

Risky Business has an estimated audience of 867,579 people in United States. 57.5% are female, 42.5% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Armageddon (1998 film), Mystic Pizza, Bride Wars, Autism Awareness, A Cinderella Story.

The average Risky Business fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Armageddon (1998 film), Mystic Pizza, Bride Wars, with strongest over-indexing on Armageddon (1998 film) (255.74× the country average). Demographically, the Risky Business audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Risky Business fans

Demographic split for Risky Business audience in United States
MetricValue
Female57.5%
Male42.5%
Average age39.8
Estimated audience size867,579

Audience persona

The typical Risky Business fan in United States is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Armageddon (1998 film).

Top regions in United States

Top regions ranked by reach for Risky Business in United States
RegionReachAffinity
California106,5381.12×
Texas70,3970.94×
Florida52,7260.9×
New York50,3081.04×
Illinois35,5981.23×
Pennsylvania30,9571.06×
Ohio28,1401.05×
North Carolina26,1241×
Georgia24,2440.91×
Virginia23,1091.09×
Michigan22,4550.99×
Massachusetts20,8261.22×
Arizona20,6581.17×
New Jersey20,4110.93×
Indiana18,3041.15×
Washington17,4671×
Tennessee17,0770.98×
Missouri14,7141.05×
Colorado14,1631.04×
Maryland13,0060.87×
Wisconsin12,6710.97×
Minnesota12,5661.01×
Alabama12,1811.01×
Kentucky12,0981.11×
South Carolina12,0660.92×
Oklahoma10,6171.1×
Connecticut10,5251.21×
Oregon10,3491.04×
Louisiana9,7270.87×
Kansas8,0771.18×
Utah7,5310.97×
Iowa7,3701.03×
Nevada7,2880.87×
Arkansas6,6850.94×
Mississippi4,7740.67×
Idaho4,4471.02×
Nebraska4,2440.98×
New Hampshire3,8391.12×
New Mexico3,6030.83×
West Virginia3,3800.84×
Rhode Island3,3641.22×
Maine3,0300.98×
Washington, District of Columbia3,0011.15×
Hawaii2,8900.77×
Montana2,8501.18×
Delaware2,0920.87×
South Dakota1,8380.92×
Vermont1,5731.03×
North Dakota1,5490.87×
Alaska1,3940.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Risky Business audience
BrandAffinityCategory
Armageddon (1998 film)255.74×Movies & TV
Mystic Pizza100.62×Food & Beverages
Bride Wars86.8×Movies & TV
Autism Awareness19.03×Health
A Cinderella Story51.44×Movies & TV
Revenge (TV series)32.08×Movies & TV
Diabetes mellitus awareness12.48×Health
Braveheart38.97×Movies & TV
Dennis Quaid22.77×Movies & TV
Tom Cruise12.62×Movies & TV
Kim Coates52.94×Movies & TV
EuroTrip40.7×Movies & TV
Microblogging12.67×Technology & Electronics
The Holiday17.16×Movies & TV
Singer-songwriter5.51×Music & Radio
Eat Pray Love48.12×Movies & TV
USB flash drive29.05×Technology & Electronics
Sixteen Candles35.02×Movies & TV
Anne Rice46.88×Literature
Eyes Wide Shut19.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Risky Business audience
TraitClusterScore
Luxury OrientationPREMIUM3.37
Risk AppetiteTHRILL1.85
TraditionCONSERVATISM1.82
SpiritualityBALANCE1.27
ExtroversionTHRILL1.27
MindfulnessBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Risky Business
CountryShare
United States43.5%
United Kingdom6.8%
India4.0%

See Risky Business audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Risky Business have in United States?

Risky Business has an estimated audience of 867,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Risky Business fans?

57.5% of Risky Business fans are female, 42.5% are male, with an average age of 39.8 years.

Which brands do Risky Business fans like most?

Risky Business fans show strongest brand affinity for Armageddon (1998 film) (255.74×), Mystic Pizza (100.62×), and Bride Wars (86.8×) over the country average.

Where do Risky Business fans live in United States?

Risky Business fans in United States are most concentrated in California (reach 106,538), Texas (reach 70,397), and Florida (reach 52,726). These three regions account for the largest share of the active audience.

What other brands do Risky Business fans also like?

Beyond Risky Business itself, the audience over-indexes on Mystic Pizza (100.62×), Bride Wars (86.8×), Autism Awareness (19.03×), and A Cinderella Story (51.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Risky Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.