roadkill Audience in United States

roadkill logo

roadkill has an estimated audience of 355,534 people in United States. 19.3% are female, 80.7% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Grammarly, Gyeongju, Keith Stanfield, Arrietty, Iztacalco.

The average roadkill fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grammarly, Gyeongju, Keith Stanfield, with strongest over-indexing on Grammarly (15.28× the country average). Demographically, the roadkill audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of roadkill fans

Demographic split for roadkill audience in United States
MetricValue
Female19.3%
Male80.7%
Average age41.0
Estimated audience size355,534

Audience persona

The typical roadkill fan in United States is more male, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for roadkill in United States
RegionReachAffinity
California35,9140.92×
Texas25,7100.84×
Florida18,9060.79×
New York15,9110.8×
Michigan11,8241.27×
Pennsylvania11,6220.97×
Ohio11,1401.02×
Illinois10,7050.9×
Georgia9,9730.91×
North Carolina9,5260.89×
Washington7,9791.12×
Arizona7,6651.06×
Virginia7,4950.87×
Tennessee7,2841.02×
Indiana7,2391.11×
New Jersey6,9880.77×
Missouri6,8151.19×
Massachusetts6,0120.86×
Wisconsin5,8451.09×
Nevada5,5661.62×
Colorado5,3680.96×
Kentucky5,3001.19×
Minnesota5,1421.01×
Oregon4,9801.22×
Alabama4,6410.93×
Oklahoma4,6241.17×
South Carolina4,5850.86×
Maryland4,5600.75×
Louisiana4,4580.97×
Iowa3,9751.36×
Connecticut3,2910.92×
Kansas3,0681.1×
Utah3,0680.96×
Arkansas2,7700.95×
Idaho2,5451.43×
Mississippi2,5230.86×
West Virginia1,9491.18×
New Mexico1,9001.07×
Nebraska1,8551.04×
New Hampshire1,4421.03×
Maine1,3701.08×
Montana1,1941.21×
Hawaii1,0520.69×
Rhode Island9260.82×
South Dakota8140.99×
Delaware7480.76×
Vermont7411.19×
North Dakota7140.98×
Alaska6610.87×
Washington, District of Columbia5670.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for roadkill audience
BrandAffinityCategory
Grammarly15.28×Business & Career
Gyeongju74.48×Travel & Leisure
Keith Stanfield14.95×Movies & TV
Arrietty28.95×Movies & TV
Iztacalco64.29×Travel & Leisure
Life of Pi16.43×Movies & TV
Israel3.36×Travel & Leisure
Shiba Inu10.13×Pets & Animals
Minnesota2.45×Travel & Leisure
Omaha Storm Chasers23.64×Sports
MK4.75×Music & Radio
Hog Hunting3.59×Sports
Nebraska Cornhuskers football3.42×Sports
N1 road (South Africa)3.88×Travel & Leisure
Katy Independent School District24.69×Travel & Leisure
The Perks of Being a Wallflower (film)5.98×Movies & TV
Kay Arthur20×Literature
3D printing2.15×Technology & Electronics
JDSU2.21×Business & Career
Jason Hawes18.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by roadkill audience
TraitClusterScore
Family OrientationCONSERVATISM2.31
Career OrientationPOWER1.59
Need for SecurityCONSERVATISM1.53
PatriotismCONSERVATISM1.4
IndividualismJOY1.32
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for roadkill
CountryShare
United States56.3%
Canada5.1%
United Kingdom5.1%

See roadkill audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does roadkill have in United States?

roadkill has an estimated audience of 355,534 people in United States, concentrated in California and Texas.

What is the gender split and age of roadkill fans?

19.3% of roadkill fans are female, 80.7% are male, with an average age of 41.0 years.

Which brands do roadkill fans like most?

roadkill fans show strongest brand affinity for Grammarly (15.28×), Gyeongju (74.48×), and Keith Stanfield (14.95×) over the country average.

Where do roadkill fans live in United States?

roadkill fans in United States are most concentrated in California (reach 35,914), Texas (reach 25,710), and Florida (reach 18,906). These three regions account for the largest share of the active audience.

What other brands do roadkill fans also like?

Beyond roadkill itself, the audience over-indexes on Gyeongju (74.48×), Keith Stanfield (14.95×), Arrietty (28.95×), and Iztacalco (64.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for roadkill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.