Rochester, New York Audience in United States

Rochester, New York logo

Rochester, New York has an estimated audience of 2,810,875 people in United States. 56.9% are female, 43.1% are male, average age 36.7. Top regions: New York, California, Florida. Top brand affinities: Kerala, Google Analytics, Grover Cleveland, Nasal cavity, CAC 40.

The average Rochester, New York fan in United States is 36.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Kerala, Google Analytics, Grover Cleveland, with strongest over-indexing on Kerala (10.76× the country average). Demographically, the Rochester, New York audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rochester, New York fans

Demographic split for Rochester, New York audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.7
Estimated audience size2,810,875

Audience persona

The typical Rochester, New York fan in United States is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Kerala.

Top regions in United States

Top regions ranked by reach for Rochester, New York in United States
RegionReachAffinity
New York647,8894.12×
California234,9600.76×
Florida190,8361×
Texas183,0840.76×
Pennsylvania127,4201.35×
Ohio110,9821.28×
Michigan102,6671.4×
Illinois87,6230.94×
Massachusetts83,4301.51×
New Jersey77,7531.09×
Georgia75,0800.87×
North Carolina70,7260.84×
Virginia69,6091.02×
Indiana54,8111.07×
Washington50,4650.89×
Maryland50,4331.04×
Arizona47,4800.83×
Tennessee43,3360.77×
Minnesota41,4811.03×
Connecticut39,6931.41×
Wisconsin39,0800.92×
Colorado39,0490.88×
Missouri37,1130.82×
South Carolina34,9210.83×
Alabama29,8640.76×
Kentucky28,5090.81×
Louisiana28,4280.78×
Oregon25,1160.78×
Utah23,8800.95×
Oklahoma23,8100.76×
Iowa22,8140.99×
Nevada21,6190.8×
Kansas17,9950.81×
Maine16,7901.67×
Arkansas16,0960.7×
Mississippi14,9200.64×
New Hampshire12,4281.12×
Nebraska11,0540.78×
Washington, District of Columbia10,9931.3×
Idaho10,6780.76×
New Mexico9,6850.69×
Vermont9,2461.87×
West Virginia9,0500.69×
Rhode Island9,0001.01×
Hawaii8,2050.68×
Delaware6,9850.9×
Montana5,4670.7×
Alaska4,5150.75×
South Dakota4,4250.68×
North Dakota3,8880.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rochester, New York audience
BrandAffinityCategory
Kerala10.76×Travel & Leisure
Google Analytics2.06×Internet & Social Media
Grover Cleveland3.01×Politics & Society
Nasal cavity2.71×Health
CAC 401.55×Business & Career
Graham Greene (actor)1.59×
Consequence (rapper)1.55×Music & Radio
Julio Cesar Chavez Jr.1.65×Sports
Tierra Cali1.69×Travel & Leisure
Totally Spies!2.75×Movies & TV
Temple Grandin1.6×Literature
Sub Zero (Official)1.9×Literature
New York Harbor2.17×Travel & Leisure
Bulacan2.48×Travel & Leisure
Cadena SER2.23×Music & Radio
Fernando Valenzuela1.55×Sports
Otto Graham2.57×Sports
Bruklinas2.11×Travel & Leisure
Austin3601.73×Sports
Food quality1.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rochester, New York audience
TraitClusterScore
SustainabilityBALANCE1.94
Sports ActivityPOWER1.93
Luxury OrientationPREMIUM1.67
TravellingTHRILL1.48
Pet OwnershipJOY1.28
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Rochester, New York
CountryShare
United States83.0%
United Kingdom3.7%
Canada2.1%

See Rochester, New York audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rochester, New York have in United States?

Rochester, New York has an estimated audience of 2,810,875 people in United States, concentrated in New York and California.

What is the gender split and age of Rochester, New York fans?

56.9% of Rochester, New York fans are female, 43.1% are male, with an average age of 36.7 years.

Which brands do Rochester, New York fans like most?

Rochester, New York fans show strongest brand affinity for Kerala (10.76×), Google Analytics (2.06×), and Grover Cleveland (3.01×) over the country average.

Where do Rochester, New York fans live in United States?

Rochester, New York fans in United States are most concentrated in New York (reach 647,889), California (reach 234,960), and Florida (reach 190,836). These three regions account for the largest share of the active audience.

What other brands do Rochester, New York fans also like?

Beyond Rochester, New York itself, the audience over-indexes on Google Analytics (2.06×), Grover Cleveland (3.01×), Nasal cavity (2.71×), and CAC 40 (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rochester, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.