Rockford, Illinois Audience in United States

Rockford, Illinois logo

Rockford, Illinois has an estimated audience of 1,384,423 people in United States. 39.6% are female, 60.4% are male, average age 40.2. Top regions: Illinois, Wisconsin, Michigan. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., Graham Greene, Life of Pi, Israeli cuisine.

The average Rockford, Illinois fan in United States is 40.2 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Wisconsin, Michigan. Top brand affinities include Tuscany, Julio Cesar Chavez Jr., Graham Greene, with strongest over-indexing on Tuscany (3.94× the country average). Demographically, the Rockford, Illinois audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rockford, Illinois fans

Demographic split for Rockford, Illinois audience in United States
MetricValue
Female39.6%
Male60.4%
Average age40.2
Estimated audience size1,384,423

Audience persona

The typical Rockford, Illinois fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Rockford, Illinois in United States
RegionReachAffinity
Illinois602,01713.05×
Wisconsin111,2555.34×
Michigan95,6192.64×
California54,7750.36×
Minnesota52,8532.66×
Texas47,0790.4×
Florida40,2410.43×
Indiana33,7941.34×
Ohio29,3500.69×
Iowa27,0182.37×
Tennessee26,0320.94×
New York24,9090.32×
Arizona20,3050.72×
Washington19,0670.69×
Pennsylvania17,9000.38×
Georgia17,6310.41×
Missouri17,0090.76×
North Carolina16,7430.4×
Alabama15,6050.81×
Virginia13,5530.4×
Colorado11,2940.52×
New Jersey10,2540.29×
Kentucky9,7530.56×
Maryland8,1530.34×
Massachusetts7,8830.29×
South Carolina7,8510.38×
Delaware7,8502.06×
Oregon7,3110.46×
Arkansas7,2040.63×
Oklahoma6,7410.44×
Louisiana6,3640.36×
Kansas6,3460.58×
Nevada5,8940.44×
Idaho5,0430.73×
Utah4,8530.39×
Mississippi4,8110.42×
Nebraska4,5220.65×
Connecticut4,2830.31×
Montana2,9260.76×
Hawaii2,6980.45×
South Dakota2,5160.79×
North Dakota2,4370.86×
New Mexico2,4290.35×
West Virginia2,2900.36×
New Hampshire1,8470.34×
Washington, District of Columbia1,5900.38×
Maine1,4390.29×
Alaska1,4380.49×
Rhode Island9810.22×
Wyoming9070.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockford, Illinois audience
BrandAffinityCategory
Tuscany3.94×Travel & Leisure
Julio Cesar Chavez Jr.2.14×Sports
Graham Greene1.54×Literature
Life of Pi1.76×Movies & TV
Israeli cuisine1.66×Food & Beverages
Laguna (province)1.77×
Better Off Dead (film)1.84×Movies & TV
Mad About You2.08×Movies & TV
Barclays Center2.06×Sports
Cultural studies1.85×Business & Career
Title Nine1.6×Fashion & Accessoires
Fist of Legend3.77×Movies & TV
Caesarea2.68×Travel & Leisure
Bus Driver (video game)1.68×Games
Louis IX of France1.91×Politics & Society
Star Trek: Insurrection1.89×Movies & TV
Memphis May Fire1.58×Music & Radio
JTB Corporation2.82×Business & Career
Ub Iwerks1.96×Literature
John Key1.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockford, Illinois audience
TraitClusterScore
Need for SecurityCONSERVATISM1.14
Luxury OrientationPREMIUM1.13
IndividualismJOY1.07
Price SensitivityPREMIUM1.06
DIY MentalityTHRILL1.05
ExtroversionTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Rockford, Illinois
CountryShare
United States87.8%
Peru4.0%
Canada1.6%

See Rockford, Illinois audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rockford, Illinois have in United States?

Rockford, Illinois has an estimated audience of 1,384,423 people in United States, concentrated in Illinois and Wisconsin.

What is the gender split and age of Rockford, Illinois fans?

39.6% of Rockford, Illinois fans are female, 60.4% are male, with an average age of 40.2 years.

Which brands do Rockford, Illinois fans like most?

Rockford, Illinois fans show strongest brand affinity for Tuscany (3.94×), Julio Cesar Chavez Jr. (2.14×), and Graham Greene (1.54×) over the country average.

Where do Rockford, Illinois fans live in United States?

Rockford, Illinois fans in United States are most concentrated in Illinois (reach 602,017), Wisconsin (reach 111,255), and Michigan (reach 95,619). These three regions account for the largest share of the active audience.

What other brands do Rockford, Illinois fans also like?

Beyond Rockford, Illinois itself, the audience over-indexes on Julio Cesar Chavez Jr. (2.14×), Graham Greene (1.54×), Life of Pi (1.76×), and Israeli cuisine (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockford, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.