San Bernardino County, California Audience in United States
San Bernardino County, California has an estimated audience of 3,230,099 people in United States. 57.4% are female, 42.6% are male, average age 40.0. Top brand affinities: Justice, Sinaloa, WGN-TV, Mackenzie Foy, ABC TV.
Top brand affinities include Justice, Sinaloa, WGN-TV, with strongest over-indexing on Justice (2.64× the country average). Demographically, the San Bernardino County, California audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Travel & Leisure · Type: POI
Demographics of San Bernardino County, California fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.0 |
| Estimated audience size | 3,230,099 |
Audience persona
The typical San Bernardino County, California fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Justice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 2.64× | Politics & Society |
| Sinaloa | 2.02× | Travel & Leisure |
| WGN-TV | 1.6× | Movies & TV |
| Mackenzie Foy | 2.04× | Fashion & Accessoires |
| ABC TV | 1.92× | Movies & TV |
| Barclays Center | 1.91× | Sports |
| Parma | 1.8× | Travel & Leisure |
| Gauri Khan | 2.59× | Movies & TV |
| Gary Clark, Jr. | 1.67× | Music & Radio |
| Ural Mountains | 1.6× | Travel & Leisure |
| John Stuart Mill | 2× | Politics & Society |
| Rajasthan | 1.55× | Travel & Leisure |
| Bulacan | 1.58× | Travel & Leisure |
| William F. Buckley, Jr. | 1.79× | |
| Junior Chamber International | 1.9× | Politics & Society |
| FOX13 & myfoxtampabay.com | 1.55× | Movies & TV |
| John Key | 1.53× | Politics & Society |
| Fist of Legend | 1.69× | Movies & TV |
| Chicago Stock Exchange | 1.74× | Business & Career |
| Cagayan | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.68 |
| Career Orientation | POWER | 1.65 |
| DIY Mentality | THRILL | 1.6 |
| Individualism | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.38 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.9% |
| Australia | 0.9% |
| Germany | 0.1% |
See San Bernardino County, California audiences in other countries
- San Bernardino County, California — Germany
- San Bernardino County, California — United Kingdom
- San Bernardino County, California — France
- San Bernardino County, California — Italy
- San Bernardino County, California — Spain
- San Bernardino County, California — Brazil
- San Bernardino County, California — Japan
- San Bernardino County, California — South Korea
- San Bernardino County, California — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for San Bernardino County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.