Saturday Down South Audience in United States

Saturday Down South logo

Saturday Down South has an estimated audience of 1,413,018 people in United States. 32.2% are female, 67.8% are male, average age 40.0. Top regions: Georgia, Alabama, Tennessee. Top brand affinities: Nebraska, Graham Greene, ABC 7 Chicago, WESH, Graham Greene (actor).

The average Saturday Down South fan in United States is 40.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Alabama, Tennessee. Top brand affinities include Nebraska, Graham Greene, ABC 7 Chicago, with strongest over-indexing on Nebraska (2.09× the country average). Demographically, the Saturday Down South audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Saturday Down South fans

Demographic split for Saturday Down South audience in United States
MetricValue
Female32.2%
Male67.8%
Average age40.0
Estimated audience size1,413,018

Audience persona

The typical Saturday Down South fan in United States is more male, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Saturday Down South in United States
RegionReachAffinity
Georgia185,5494.26×
Alabama180,3899.14×
Tennessee179,6096.34×
Florida134,9771.41×
Texas79,5360.65×
Arkansas74,5576.4×
South Carolina71,9073.38×
Mississippi61,9135.32×
Missouri54,6812.4×
Kentucky39,8222.25×
North Carolina35,0800.83×
Louisiana33,7291.85×
Virginia12,7290.37×
California12,1610.08×
Oklahoma11,1370.71×
Illinois9,2230.2×
New York7,8190.1×
Colorado7,7180.35×
Ohio7,6430.18×
Michigan6,6150.18×
Pennsylvania5,8340.12×
Indiana5,5570.22×
Maryland5,4170.22×
Kansas3,2580.29×
Connecticut2,9440.21×
Arizona2,8570.1×
Washington2,6910.09×
New Jersey2,3780.07×
Nevada2,1320.16×
West Virginia2,0560.31×
Massachusetts1,9770.07×
Washington, District of Columbia1,5410.36×
Minnesota1,4220.07×
Iowa1,3800.12×
Oregon1,3630.08×
Nebraska1,3510.19×
Idaho1,2660.18×
Wisconsin1,2040.06×
New Mexico9570.14×
Alaska8610.28×
Utah8570.07×
Montana6840.17×
Hawaii5600.09×
Wyoming5340.25×
South Dakota4360.13×
Maine4240.08×
North Dakota3820.13×
New Hampshire3760.07×
Delaware3620.09×
Rhode Island3430.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saturday Down South audience
BrandAffinityCategory
Nebraska2.09×Travel & Leisure
Graham Greene3.63×Literature
ABC 7 Chicago1.66×Movies & TV
WESH1.85×Movies & TV
Graham Greene (actor)2.19×
nbc chicago1.95×Movies & TV
Consequence (rapper)1.9×Music & Radio
WFTV1.67×Movies & TV
Nick Jr. (Australia)2.29×Kids & Family
Chili con carne1.99×Food & Beverages
Ken Griffey Jr.1.93×Sports
Gauri Khan5.02×Movies & TV
Mackenzie Foy1.72×Fashion & Accessoires
William F. Buckley, Jr.4.96×
Israeli cuisine1.96×Food & Beverages
Shelby Foote2.28×Literature
Finding Your Roots1.81×Movies & TV
Roy Wood, Jr.2.49×Movies & TV
ABC TV1.67×Movies & TV
Fernando Valenzuela1.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saturday Down South audience
TraitClusterScore
Early Adopter MentalityPOWER1.12
DIY MentalityTHRILL1.11
Need for SecurityCONSERVATISM1.09
TraditionCONSERVATISM1.04
Career OrientationPOWER1.01
Luxury OrientationPREMIUM0.94

Worldwide distribution

Worldwide audience distribution share by country for Saturday Down South
CountryShare
United States99.4%
China0.2%
Japan0.0%

See Saturday Down South audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Saturday Down South have in United States?

Saturday Down South has an estimated audience of 1,413,018 people in United States, concentrated in Georgia and Alabama.

What is the gender split and age of Saturday Down South fans?

32.2% of Saturday Down South fans are female, 67.8% are male, with an average age of 40.0 years.

Which brands do Saturday Down South fans like most?

Saturday Down South fans show strongest brand affinity for Nebraska (2.09×), Graham Greene (3.63×), and ABC 7 Chicago (1.66×) over the country average.

Where do Saturday Down South fans live in United States?

Saturday Down South fans in United States are most concentrated in Georgia (reach 185,549), Alabama (reach 180,389), and Tennessee (reach 179,609). These three regions account for the largest share of the active audience.

What other brands do Saturday Down South fans also like?

Beyond Saturday Down South itself, the audience over-indexes on Graham Greene (3.63×), ABC 7 Chicago (1.66×), WESH (1.85×), and Graham Greene (actor) (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturday Down South. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.