Singapore River Audience in United States
Singapore River has an estimated audience of 441,668 people in United States. 81.6% are female, 18.4% are male, average age 55.9. Top regions: California, Texas, New York. Top brand affinities: Curling, Goyard, Belvedere (vodka), BBC iPlayer, Wholesale.
The average Singapore River fan in United States is 55.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Curling, Goyard, Belvedere (vodka), with strongest over-indexing on Curling (10.73× the country average). Demographically, the Singapore River audience skews more female with an average age of 55.9, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Singapore River fans
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 55.9 |
| Estimated audience size | 441,668 |
Audience persona
The typical Singapore River fan in United States is more female, around 55.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Curling.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 28,825 | 0.59× |
| Texas | 14,136 | 0.37× |
| New York | 10,798 | 0.44× |
| Florida | 7,291 | 0.24× |
| Mississippi | 6,821 | 1.87× |
| Louisiana | 5,307 | 0.93× |
| Oklahoma | 5,185 | 1.06× |
| Kentucky | 5,103 | 0.92× |
| Alabama | 4,940 | 0.8× |
| Virginia | 4,804 | 0.45× |
| Tennessee | 4,706 | 0.53× |
| South Carolina | 4,672 | 0.7× |
| Ohio | 4,567 | 0.34× |
| Indiana | 4,552 | 0.56× |
| Kansas | 4,551 | 1.31× |
| Idaho | 4,550 | 2.05× |
| Missouri | 4,409 | 0.62× |
| Illinois | 4,380 | 0.3× |
| Hawaii | 4,346 | 2.29× |
| Pennsylvania | 4,336 | 0.29× |
| Iowa | 4,320 | 1.19× |
| Montana | 4,286 | 3.5× |
| North Carolina | 4,233 | 0.32× |
| Washington | 4,204 | 0.47× |
| Georgia | 4,199 | 0.31× |
| Michigan | 4,197 | 0.36× |
| Wisconsin | 4,174 | 0.63× |
| Maryland | 4,143 | 0.55× |
| New Hampshire | 4,060 | 2.33× |
| Arizona | 4,020 | 0.45× |
| Massachusetts | 3,999 | 0.46× |
| Nebraska | 3,975 | 1.79× |
| Connecticut | 3,969 | 0.9× |
| New Mexico | 3,955 | 1.79× |
| Nevada | 3,942 | 0.92× |
| Rhode Island | 3,920 | 2.79× |
| Maine | 3,918 | 2.48× |
| Oregon | 3,891 | 0.77× |
| Utah | 3,868 | 0.98× |
| New Jersey | 3,815 | 0.34× |
| Minnesota | 3,730 | 0.59× |
| Colorado | 3,593 | 0.52× |
| Washington, District of Columbia | 2,535 | 1.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curling | 10.73× | Sports |
| Goyard | 10.3× | Fashion & Accessoires |
| Belvedere (vodka) | 10.93× | Food & Beverages |
| BBC iPlayer | 9.25× | Movies & TV |
| Wholesale | 2.38× | Fashion & Accessoires |
| Donation | 1.99× | Business & Career |
| Genetics | 1.69× | Kids & Family |
| Freeware | 1.93× | Technology & Electronics |
| Cruises | 1.53× | Travel & Leisure |
| Live television | 1.98× | Movies & TV |
| K-Swiss | 10.49× | Fashion & Accessoires |
| Self-employment | 1.81× | Business & Career |
| Audiobook | 1.87× | Literature |
| Self-esteem | 1.51× | Health |
| Bell & Ross | 10.57× | Fashion & Accessoires |
| Allergy | 1.56× | Health |
| Johann Sebastian Bach | 10.77× | Music & Radio |
| Dancing with the Stars | 1.82× | Movies & TV |
| Online chat | 1.52× | Technology & Electronics |
| Madison Beer | 1.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.13 |
| Mindfulness | BALANCE | 1.03 |
| Pet Ownership | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.6% |
| Singapore | 26.2% |
| United Kingdom | 7.4% |
See Singapore River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
Frequently asked questions
How many fans does Singapore River have in United States?
Singapore River has an estimated audience of 441,668 people in United States, concentrated in California and Texas.
What is the gender split and age of Singapore River fans?
81.6% of Singapore River fans are female, 18.4% are male, with an average age of 55.9 years.
Which brands do Singapore River fans like most?
Singapore River fans show strongest brand affinity for Curling (10.73×), Goyard (10.3×), and Belvedere (vodka) (10.93×) over the country average.
Where do Singapore River fans live in United States?
Singapore River fans in United States are most concentrated in California (reach 28,825), Texas (reach 14,136), and New York (reach 10,798). These three regions account for the largest share of the active audience.
What other brands do Singapore River fans also like?
Beyond Singapore River itself, the audience over-indexes on Goyard (10.3×), Belvedere (vodka) (10.93×), BBC iPlayer (9.25×), and Wholesale (2.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Singapore River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.