Rascasse Audience Intelligence

Singapore River Audience in United States

A data profile of the people who buy, follow and care about Singapore River in United States — modelled from more than twelve digital signal sources. Singapore River has an estimated audience of 441,668 people in United States.

#28among River in United States#4260among POI in United States#3208in Travel & Leisure

The average Singapore River fan in United States is 55.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Live television, Wholesale, with strongest over-indexing on Genetics (1.73× the country average).

Demographically, the Singapore River audience skews more female with an average age of 55.9, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.

The typical Singapore River fan in United States is more female, around 55.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Genetics.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singapore River profile in United States.

Audience size
442K
in United States
Gender
81.6%♀
18.4% male
Age
55.9
average years
Country rank
#39339
POI in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singapore River fans

81.6% are female, 18.4% are male, average age 55.9.

Fig. 02

Gender split

81.6%
Female
18.4%
Male
Demographic split for Singapore River audience in United States
MetricValue
Female81.6%
Male18.4%
Average age55.9
Estimated audience size441,668
Fig. 03

Age distribution

Ø 55.9
average years
Age distribution of the Singapore River audience in United States
Age bracketShare%
16-190%
20-290%
30-390%
40-4931%
50+69%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Singapore River audience comes from United States.

Worldwide audience distribution share by country for Singapore River
CountryShare
United States59.5%
Singapore26.1%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore River audience in United States is strongest.

Fig. 05

Top regions by affinity

Singapore River fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.30×
02Hawaii~2K1.25×
03Rhode Island~2K1.22×
04Washington, District of Columbia~2K1.21×
05New Hampshire~2K1.19×
06Maine~2K1.19×
07Idaho~3K1.16×
08Mississippi~4K1.13×
09New Mexico~2K1.12×
10Nebraska~2K1.10×
11Alaska~1K1.08×
12South Dakota~1K1.05×
13Kansas~4K1.04×
14Vermont<1K1.04×
15Iowa~4K1.02×
16North Dakota<1K1.01×
17Utah~4K1.00×
18Arkansas~4K1.00×
19West Virginia~2K1.00×
20Delaware~1K1.00×
21Oklahoma~5K0.99×
22Connecticut~4K0.99×
23Nevada~4K0.99×
24South Carolina~6K0.97×
25Louisiana~6K0.97×
26Kentucky~5K0.97×
27Oregon~5K0.96×
28Alabama~6K0.95×
29Missouri~7K0.93×
30Wisconsin~6K0.93×
31Minnesota~6K0.93×
32Indiana~7K0.92×
33Tennessee~8K0.91×
34Maryland~7K0.91×
35Colorado~6K0.91×
36Arizona~8K0.90×
37Washington~8K0.90×
38Massachusetts~8K0.90×
39Michigan~10K0.88×
40New Jersey~10K0.88×
41North Carolina~10K0.87×
42Virginia~9K0.87×
43Ohio~10K0.86×
44Georgia~10K0.86×
45Pennsylvania~10K0.85×
46Illinois~10K0.84×
47California~40K0.79×
48Florida~20K0.78×
49New York~20K0.78×
50Texas~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Singapore River, United States
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singapore River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singapore River audience
#·InterestCategoryAffinity×
01Live televisionMovies & TV1.89×
02WholesaleFashion & Accessoires1.82×
03GeneticsKids & Family1.73×
04FreewareTechnology & Electronics1.63×
05AudiobookLiterature1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singapore River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singapore River audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.12×
Sports ActivityPOWER0.91×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singapore River audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
MindfulnessBALANCE0.81×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singapore River have in United States?

Singapore River has an estimated audience of 441,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Singapore River fans?

81.6% of Singapore River fans are female, 18.4% are male, with an average age of 55.9 years.

03

Which brands do Singapore River fans like most?

Singapore River fans show strongest brand affinity for Genetics (1.73×), Live television (1.89×), and Wholesale (1.82×) over the country average.

04

Where do Singapore River fans live in United States?

Singapore River fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Singapore River fans also like?

Beyond Singapore River itself, the audience over-indexes on Live television (1.89×), Wholesale (1.82×), Freeware (1.63×), and Audiobook (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in United States

See Singapore River audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singapore River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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