Rascasse Audience Intelligence

Snapple Target Market in United States

A data profile of the people who buy, follow and care about Snapple in United States — modelled from more than twelve digital signal sources. Snapple has an estimated audience of 468,255 people in United States.

#3912among Brand in United States#2030in Food & Beverages

The average Snapple fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Liam Hemsworth, Ito En, Aisin Seiki Co., with strongest over-indexing on Liam Hemsworth (28.91× the country average).

Demographically, the Snapple audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snapple fan in United States is balanced, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Liam Hemsworth.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapple profile in United States.

Audience size
468K
in United States
Gender
49.1%♀
50.9% male
Age
30.7
average years
Country rank
#38069
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Snapple

49.1% are female, 50.9% are male, average age 30.7.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Snapple audience in United States
MetricValue
Female49.1%
Male50.9%
Average age30.7
Estimated audience size468,255
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Snapple audience in United States
Age bracketShare%
16-1936%
20-2928%
30-3922%
40-499%
50+4%
Fig. 04

Worldwide distribution

63.4%

of the worldwide Snapple audience comes from United States.

Worldwide audience distribution share by country for Snapple
CountryShare
United States63.4%
Canada3.6%
Japan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapple audience in United States is strongest.

Fig. 05

Top regions by affinity

Snapple customers by region in United States
#RegionReachAffinity×
01New Jersey~30K2.13×
02New York~50K2.05×
03Connecticut~7K1.45×
04California~70K1.41×
05Texas~50K1.20×
06Oregon~6K1.15×
07Washington~10K1.13×
08Nevada~5K1.13×
09Pennsylvania~20K1.12×
10Massachusetts~10K1.11×
11Maryland~9K1.09×
12Georgia~20K1.06×
13Delaware~1K1.05×
14Illinois~20K1.02×
15North Carolina~10K1.02×
16South Carolina~7K1.02×
17Florida~30K1.01×
18Indiana~9K1.01×
19Louisiana~6K1.00×
20Hawaii~2K0.99×
21Virginia~10K0.98×
22Kentucky~6K0.98×
23Arizona~9K0.97×
24Utah~4K0.97×
25Rhode Island~1K0.97×
26Mississippi~4K0.95×
27Michigan~10K0.94×
28Nebraska~2K0.94×
29Iowa~4K0.93×
30Kansas~3K0.93×
31Washington, District of Columbia~1K0.93×
32Ohio~10K0.92×
33Tennessee~9K0.92×
34Missouri~7K0.92×
35Oklahoma~5K0.92×
36Arkansas~3K0.91×
37Wisconsin~6K0.90×
38Minnesota~6K0.90×
39Alaska<1K0.90×
40Alabama~6K0.89×
41Vermont<1K0.89×
42New Hampshire~2K0.88×
43Idaho~2K0.87×
44Montana~1K0.86×
45South Dakota<1K0.86×
46North Dakota<1K0.86×
47New Mexico~2K0.85×
48West Virginia~2K0.85×
49Maine~1K0.84×
50Colorado~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Snapple, United States
0.82×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapple audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapple audience
#·InterestCategoryAffinity×
01Ito EnFood & Beverages252.71×
02ParmalatFood & Beverages204.95×
03Aisin Seiki Co.Cars & Mobility173.93×
04FEMSABusiness & Career157.83×
05Quanta ComputerTechnology & Electronics109.78×
06LagaanMovies & TV84.84×
07The Huntsman: Winter's WarMovies & TV78.20×
08Pure Leaf Iced TeaFood & Beverages65.39×
09Kal Ho Naa HoMovies & TV64.94×
10Arizona Iced TeaFood & Beverages50.77×
11The BlobMovies & TV35.20×
12The Orphanage (film)Movies & TV33.69×
13Liam HemsworthMovies & TV28.91×
14Pay Day (board game)Games26.74×
15Taylor LautnerMovies & TV26.52×
16Gerard ButlerMovies & TV15.53×
17Ryan GoslingMovies & TV11.40×
18CiCi's PizzaFood & Beverages9.76×
19Tom HardyMovies & TV9.23×
20Panda ExpressFood & Beverages5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapple audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapple audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.26×
Social Media UsageJOY1.17×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapple audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
Quality AwarenessPREMIUM0.85×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Snapple's target market in United States?

Snapple's target market in United States covers an estimated 468,255 people, concentrated in California and New York.

02

What is the gender split and age of Snapple customers?

49.1% of the Snapple audience are female, 50.9% are male, with an average age of 30.7 years.

03

Which brands do Snapple fans like most?

Snapple fans show strongest brand affinity for Liam Hemsworth (28.91×), Ito En (252.71×), and Aisin Seiki Co. (173.93×) over the country average.

04

Where do Snapple fans live in United States?

Snapple fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Snapple fans also like?

Beyond Snapple itself, the audience over-indexes on Ito En (252.71×), Aisin Seiki Co. (173.93×), Taylor Lautner (26.52×), and The Huntsman: Winter's War (78.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Snapple audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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