Snapple Audience in United States

Snapple logo

Snapple has an estimated audience of 467,170 people in United States. 49.1% are female, 50.9% are male, average age 30.7. Top regions: California, New York, Texas. Top brand affinities: Liam Hemsworth, Ito En, Taylor Lautner, Aisin Seiki Co., Gerard Butler.

The average Snapple fan in United States is 30.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Liam Hemsworth, Ito En, Taylor Lautner, with strongest over-indexing on Liam Hemsworth (28.91× the country average). Demographically, the Snapple audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Snapple fans

Demographic split for Snapple audience in United States
MetricValue
Female49.1%
Male50.9%
Average age30.7
Estimated audience size467,170

Audience persona

The typical Snapple fan in United States is balanced, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Liam Hemsworth.

Top regions in United States

Top regions ranked by reach for Snapple in United States
RegionReachAffinity
California71,8441.4×
New York53,9672.07×
Texas48,8521.22×
Florida33,7151.07×
New Jersey24,4992.06×
Pennsylvania17,5741.12×
Illinois16,8201.08×
Georgia15,8771.1×
North Carolina14,2621.01×
Ohio13,7000.95×
Michigan11,5080.94×
Virginia11,0210.97×
Washington10,9791.17×
Massachusetts10,5851.15×
Arizona9,5941.01×
Maryland9,1261.14×
Tennessee9,0240.96×
Indiana8,5801.01×
Missouri7,0190.93×
Connecticut6,9001.47×
South Carolina6,8380.97×
Oregon6,3001.18×
Louisiana6,2451.04×
Wisconsin6,1720.88×
Colorado6,1290.83×
Minnesota5,9380.89×
Kentucky5,7920.99×
Alabama5,6810.87×
Nevada4,8751.08×
Oklahoma4,6310.89×
Utah4,1020.98×
Mississippi3,7080.96×
Kansas3,5890.97×
Iowa3,5620.93×
Arkansas3,2780.85×
Hawaii2,2201.11×
Nebraska2,0660.88×
New Mexico1,8780.8×
Idaho1,8620.79×
West Virginia1,6920.78×
New Hampshire1,4430.78×
Rhode Island1,4290.96×
Maine1,2990.78×
Delaware1,2580.98×
Washington, District of Columbia1,2270.87×
Montana9090.7×
South Dakota7710.71×
Alaska7340.73×
North Dakota6770.71×
Vermont6100.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snapple audience
BrandAffinityCategory
Liam Hemsworth28.91×Movies & TV
Ito En252.71×Food & Beverages
Taylor Lautner26.52×Movies & TV
Aisin Seiki Co.173.93×Cars & Mobility
Gerard Butler15.53×Movies & TV
Panda Express5.85×Food & Beverages
Parmalat204.95×Food & Beverages
Ryan Gosling11.4×Movies & TV
Arizona Iced Tea50.77×Food & Beverages
Pay Day (board game)26.74×Games
FEMSA157.83×Business & Career
Lagaan84.84×Movies & TV
Pure Leaf Iced Tea65.39×Food & Beverages
The Blob35.2×Movies & TV
Tom Hardy9.23×Movies & TV
Kal Ho Naa Ho64.94×Movies & TV
Quanta Computer109.78×Technology & Electronics
Twister (game)26.81×Games
The Orphanage (film)33.69×Movies & TV
United Technologies Corporation79.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snapple audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
LGBTQ+ IdentityOPEN1.97
Family OrientationCONSERVATISM1.79
ExtroversionTHRILL1.57
Convenience OrientationPREMIUM1.54
IndulgenceJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Snapple
CountryShare
United States63.5%
Canada3.6%
Japan3.4%

See Snapple audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Snapple have in United States?

Snapple has an estimated audience of 467,170 people in United States, concentrated in California and New York.

What is the gender split and age of Snapple fans?

49.1% of Snapple fans are female, 50.9% are male, with an average age of 30.7 years.

Which brands do Snapple fans like most?

Snapple fans show strongest brand affinity for Liam Hemsworth (28.91×), Ito En (252.71×), and Taylor Lautner (26.52×) over the country average.

Where do Snapple fans live in United States?

Snapple fans in United States are most concentrated in California (reach 71,844), New York (reach 53,967), and Texas (reach 48,852). These three regions account for the largest share of the active audience.

What other brands do Snapple fans also like?

Beyond Snapple itself, the audience over-indexes on Ito En (252.71×), Taylor Lautner (26.52×), Aisin Seiki Co. (173.93×), and Gerard Butler (15.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.