Sofia Kenin Audience in United States

Sofia Kenin logo

Sofia Kenin has an estimated audience of 544,036 people in United States. 28.7% are female, 71.3% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: University at Albany, SUNY, Seattle Hempfest, Harvey Mudd College, Stamp collecting, Pro-Ject.

The average Sofia Kenin fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include University at Albany, SUNY, Seattle Hempfest, Harvey Mudd College, with strongest over-indexing on University at Albany, SUNY (287.95× the country average). Demographically, the Sofia Kenin audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Sofia Kenin fans

Demographic split for Sofia Kenin audience in United States
MetricValue
Female28.7%
Male71.3%
Average age39.2
Estimated audience size544,036

Audience persona

The typical Sofia Kenin fan in United States is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for University at Albany, SUNY.

Top regions in United States

Top regions ranked by reach for Sofia Kenin in United States
RegionReachAffinity
California74,8571.25×
New York67,1192.21×
Texas49,7321.06×
Florida49,4241.34×
Georgia25,4081.52×
Illinois22,9731.27×
Ohio19,6511.17×
New Jersey18,8971.37×
Pennsylvania17,8050.97×
North Carolina17,1371.05×
Virginia15,7011.18×
Massachusetts13,1961.23×
Michigan12,8350.9×
South Carolina11,9831.46×
Maryland11,2181.2×
Connecticut9,5271.75×
Arizona9,3410.84×
Indiana9,0150.91×
Tennessee8,7580.8×
Missouri8,6550.99×
Minnesota8,1581.05×
Colorado7,9110.92×
Washington7,6570.7×
Wisconsin7,2480.89×
Alabama7,1190.94×
Kentucky6,5010.95×
Arkansas6,0321.35×
Louisiana5,7960.83×
Nevada5,4131.03×
Oregon5,1120.82×
Oklahoma3,9570.66×
Mississippi3,8100.85×
Utah3,6440.75×
Kansas3,5380.83×
Iowa3,4200.76×
New Mexico2,9621.09×
Washington, District of Columbia2,6461.62×
Rhode Island2,0911.21×
Hawaii1,9360.83×
Nebraska1,9290.71×
Maine1,7670.91×
Idaho1,6650.61×
West Virginia1,6630.66×
New Hampshire1,6240.76×
Delaware1,3940.93×
Vermont9631.01×
North Dakota9120.82×
Montana7420.49×
South Dakota5640.45×
Alaska5580.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofia Kenin audience
BrandAffinityCategory
University at Albany, SUNY287.95×Business & Career
Seattle Hempfest323.18×Travel & Leisure
Harvey Mudd College57.16×Business & Career
Stamp collecting10.57×Home & Garden
Pro-Ject7.96×Music & Radio
UK garage10.01×Music & Radio
Penn & Teller14.96×Movies & TV
Elsword25.58×Games
Alaska2.28×Travel & Leisure
Home equity2.54×Home & Garden
The Historian19.68×Literature
Laneige6.05×Beauty & Wellness
Natural rubber2.27×Cars & Mobility
Dental hygienist7.34×Health
Home construction1.55×Home & Garden
La Opinión7.56×News
Google Analytics4.41×Internet & Social Media
Nationality1.83×Politics & Society
La Provence15.67×News
Iginio Massari62.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofia Kenin audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Quality AwarenessPREMIUM1.38
Risk AppetiteTHRILL1.29
Sports ActivityPOWER1.29
Early Adopter MentalityPOWER1.28
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Sofia Kenin
CountryShare
United States40.9%
France5.8%
India5.4%

See Sofia Kenin audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Sofia Kenin have in United States?

Sofia Kenin has an estimated audience of 544,036 people in United States, concentrated in California and New York.

What is the gender split and age of Sofia Kenin fans?

28.7% of Sofia Kenin fans are female, 71.3% are male, with an average age of 39.2 years.

Which brands do Sofia Kenin fans like most?

Sofia Kenin fans show strongest brand affinity for University at Albany, SUNY (287.95×), Seattle Hempfest (323.18×), and Harvey Mudd College (57.16×) over the country average.

Where do Sofia Kenin fans live in United States?

Sofia Kenin fans in United States are most concentrated in California (reach 74,857), New York (reach 67,119), and Texas (reach 49,732). These three regions account for the largest share of the active audience.

What other brands do Sofia Kenin fans also like?

Beyond Sofia Kenin itself, the audience over-indexes on Seattle Hempfest (323.18×), Harvey Mudd College (57.16×), Stamp collecting (10.57×), and Pro-Ject (7.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofia Kenin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.