Southern belle Audience in United States

Southern belle logo

Southern belle has an estimated audience of 1,326,434 people in United States. 84.6% are female, 15.4% are male, average age 42.8. Top regions: Illinois, Georgia, Texas. Top brand affinities: Whataburger, Pillow, Saving, Jack White, English literature.

The average Southern belle fan in United States is 42.8 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Georgia, Texas. Top brand affinities include Whataburger, Pillow, Saving, with strongest over-indexing on Whataburger (1.67× the country average). Demographically, the Southern belle audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Southern belle fans

Demographic split for Southern belle audience in United States
MetricValue
Female84.6%
Male15.4%
Average age42.8
Estimated audience size1,326,434

Audience persona

The typical Southern belle fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Southern belle in United States
RegionReachAffinity
Illinois227,3245.14×
Georgia180,8424.43×
Texas107,4840.94×
Florida91,8671.02×
California90,7460.62×
Tennessee73,3552.76×
New York57,4950.78×
North Carolina45,3941.14×
South Carolina38,5141.93×
Ohio32,5280.8×
Alabama32,2281.74×
Virginia29,2040.9×
Pennsylvania29,0060.65×
Michigan24,1430.7×
Louisiana22,9601.34×
New Jersey22,0200.65×
Washington19,9200.75×
Kentucky19,6381.18×
Arizona19,2390.71×
Massachusetts18,4590.71×
Indiana18,4520.76×
Maryland17,3300.76×
Oklahoma17,1691.17×
Mississippi17,1381.57×
Missouri16,4490.77×
Colorado14,3190.68×
Arkansas13,2061.21×
Wisconsin12,8430.64×
Minnesota11,4750.6×
Oregon9,7300.64×
Connecticut9,1490.69×
Utah8,9160.75×
Nevada7,5080.59×
Iowa7,3420.67×
Kansas6,9790.67×
West Virginia6,4971.05×
New Hampshire4,2820.82×
Nebraska3,8830.58×
Idaho3,7770.57×
New Mexico3,3990.51×
Washington, District of Columbia3,3170.83×
Hawaii2,9290.51×
Maine2,9080.61×
Rhode Island2,4120.57×
Delaware2,2970.63×
Montana1,9680.53×
Alaska1,7770.63×
South Dakota1,4050.46×
North Dakota1,3680.5×
Vermont1,3560.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern belle audience
BrandAffinityCategory
Whataburger1.67×Food & Beverages
Pillow1.99×Home & Garden
Saving1.53×Business & Career
Jack White1.52×Movies & TV
English literature2.15×Literature
Cachorro1.64×Pets & Animals
Boracay2.35×Travel & Leisure
International University of Business Agriculture and Technology2.35×Business & Career
REO Speedwagon1.63×Music & Radio
Mackenzie Foy1.62×Fashion & Accessoires
Fast Five1.52×Movies & TV
Chachapoyas, Peru1.73×Travel & Leisure
Ural Mountains1.79×Travel & Leisure
Príncipe1.57×Travel & Leisure
Parma1.6×Travel & Leisure
John Frusciante1.53×Music & Radio
Brooklyn College1.53×Business & Career
Cadbury World1.55×Travel & Leisure
Gary Clark, Jr.1.54×Music & Radio
Oil and gas law in the United States1.59×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern belle audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
Price SensitivityPREMIUM1.64
Career OrientationPOWER1.47
Convenience OrientationPREMIUM1.39
SpiritualityBALANCE1.34
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Southern belle
CountryShare
United States95.0%
United Kingdom1.3%
Germany1.0%

See Southern belle audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Southern belle have in United States?

Southern belle has an estimated audience of 1,326,434 people in United States, concentrated in Illinois and Georgia.

What is the gender split and age of Southern belle fans?

84.6% of Southern belle fans are female, 15.4% are male, with an average age of 42.8 years.

Which brands do Southern belle fans like most?

Southern belle fans show strongest brand affinity for Whataburger (1.67×), Pillow (1.99×), and Saving (1.53×) over the country average.

Where do Southern belle fans live in United States?

Southern belle fans in United States are most concentrated in Illinois (reach 227,324), Georgia (reach 180,842), and Texas (reach 107,484). These three regions account for the largest share of the active audience.

What other brands do Southern belle fans also like?

Beyond Southern belle itself, the audience over-indexes on Pillow (1.99×), Saving (1.53×), Jack White (1.52×), and English literature (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern belle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.