Southwest Florida Audience in United States

Southwest Florida logo

Southwest Florida has an estimated audience of 1,608,576 people in United States. 61.9% are female, 38.1% are male, average age 46.7. Top regions: Florida, Texas, California. Top brand affinities: Alaska, WGN-TV, Diane Sawyer, Ember.js, IWeb.

The average Southwest Florida fan in United States is 46.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Alaska, WGN-TV, Diane Sawyer, with strongest over-indexing on Alaska (1.66× the country average). Demographically, the Southwest Florida audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Southwest Florida fans

Demographic split for Southwest Florida audience in United States
MetricValue
Female61.9%
Male38.1%
Average age46.7
Estimated audience size1,608,576

Audience persona

The typical Southwest Florida fan in United States is more female, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Southwest Florida in United States
RegionReachAffinity
Florida1,194,59110.97×
Texas114,5800.83×
California90,7470.51×
New York83,9600.93×
Georgia60,0761.21×
Ohio49,4271×
Illinois48,0680.9×
North Carolina46,8540.97×
Pennsylvania42,2950.78×
New Jersey37,8110.92×
Michigan36,4180.87×
Virginia34,9820.89×
Tennessee31,3980.97×
Massachusetts30,4670.96×
Indiana28,6180.97×
South Carolina27,2091.12×
Maryland25,9570.94×
Alabama25,9091.15×
Louisiana24,5601.18×
Missouri23,2950.9×
Minnesota19,7060.86×
Kentucky19,6820.98×
Wisconsin19,3190.8×
Arizona18,1400.55×
Colorado16,7690.66×
Mississippi16,5731.25×
Connecticut15,3090.95×
Washington14,0360.44×
Arkansas13,2921×
Oklahoma12,5990.71×
Kansas9,3030.73×
Iowa8,6650.65×
Nevada8,2100.53×
Oregon7,9550.43×
Utah6,4150.45×
West Virginia6,0810.81×
New Hampshire5,9500.94×
Maine4,9860.87×
New Mexico4,8810.61×
Rhode Island4,5360.89×
Nebraska4,2930.53×
Idaho4,2120.52×
Hawaii3,6880.53×
Washington, District of Columbia3,6170.75×
Delaware3,5200.79×
Alaska2,2760.66×
Montana2,1490.48×
South Dakota2,1210.57×
North Dakota2,0650.62×
Vermont1,9330.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southwest Florida audience
BrandAffinityCategory
Alaska1.66×Travel & Leisure
WGN-TV1.6×Movies & TV
Diane Sawyer2.18×Movies & TV
Ember.js4.75×Technology & Electronics
IWeb2.81×
Cacique1.55×Food & Beverages
Parma1.55×Travel & Leisure
Food quality1.71×Food & Beverages
Bulacan2.04×Travel & Leisure
JBS USA1.58×Food & Beverages
Joe the Plumber3.17×Politics & Society
Cake Craft and Decoration1.62×Food & Beverages
John Key1.85×Politics & Society
Suikoden IV2.4×Games
cake decorating shop3.49×Food & Beverages
Grover Washington, Jr.1.83×Music & Radio
Canino1.68×Travel & Leisure
John Gray (U.S. author)1.57×Literature
İznik2.09×Travel & Leisure
Industrial Workers of the World1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southwest Florida audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Community OrientationOPEN1.39
TravellingTHRILL1.33
DIY MentalityTHRILL1.29
Career OrientationPOWER1.25
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Southwest Florida
CountryShare
United States87.5%
United Kingdom3.6%
Canada3.4%

See Southwest Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Southwest Florida have in United States?

Southwest Florida has an estimated audience of 1,608,576 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Southwest Florida fans?

61.9% of Southwest Florida fans are female, 38.1% are male, with an average age of 46.7 years.

Which brands do Southwest Florida fans like most?

Southwest Florida fans show strongest brand affinity for Alaska (1.66×), WGN-TV (1.6×), and Diane Sawyer (2.18×) over the country average.

Where do Southwest Florida fans live in United States?

Southwest Florida fans in United States are most concentrated in Florida (reach 1,194,591), Texas (reach 114,580), and California (reach 90,747). These three regions account for the largest share of the active audience.

What other brands do Southwest Florida fans also like?

Beyond Southwest Florida itself, the audience over-indexes on WGN-TV (1.6×), Diane Sawyer (2.18×), Ember.js (4.75×), and IWeb (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southwest Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.