A data profile of the people who buy, follow and care about Spite in United States — modelled from more than twelve digital signal sources. Spite has an estimated audience of 383,044 people in United States.
The average Spite fan in United States is 34.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Altar'd State, Orphan, Heaven Shall Burn, with strongest over-indexing on Altar'd State (27.07× the country average).
Demographically, the Spite audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Spite fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Altar'd State.
The key figures that characterise the Spite profile in United States.
39.3% are female, 60.7% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 34.8 |
| Estimated audience size | 383,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 11% |
Where the Spite audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~9K | 1.51× | |
| 02 | Alabama | ~7K | 1.25× | |
| 03 | California | ~50K | 1.20× | |
| 04 | Louisiana | ~6K | 1.16× | |
| 05 | Hawaii | ~2K | 1.15× | |
| 06 | Texas | ~40K | 1.12× | |
| 07 | Alaska | <1K | 1.10× | |
| 08 | Massachusetts | ~8K | 1.09× | |
| 09 | Nebraska | ~2K | 1.09× | |
| 10 | Maryland | ~7K | 1.08× | |
| 11 | Washington | ~8K | 1.07× | |
| 12 | Nevada | ~4K | 1.07× | |
| 13 | Oklahoma | ~5K | 1.06× | |
| 14 | Illinois | ~10K | 1.05× | |
| 15 | Michigan | ~10K | 1.05× | |
| 16 | Georgia | ~10K | 1.04× | |
| 17 | Arizona | ~8K | 1.04× | |
| 18 | Kansas | ~3K | 1.04× | |
| 19 | Minnesota | ~6K | 1.03× | |
| 20 | New Mexico | ~2K | 1.03× | |
| 21 | Indiana | ~7K | 1.02× | |
| 22 | Oregon | ~4K | 1.01× | |
| 23 | Tennessee | ~8K | 1.00× | |
| 24 | Utah | ~3K | 1.00× | |
| 25 | Mississippi | ~3K | 1.00× | |
| 26 | Wisconsin | ~6K | 0.99× | |
| 27 | North Carolina | ~10K | 0.98× | |
| 28 | Virginia | ~9K | 0.98× | |
| 29 | Arkansas | ~3K | 0.98× | |
| 30 | South Dakota | <1K | 0.98× | |
| 31 | Kentucky | ~5K | 0.96× | |
| 32 | Pennsylvania | ~10K | 0.95× | |
| 33 | Connecticut | ~4K | 0.95× | |
| 34 | Maine | ~1K | 0.95× | |
| 35 | North Dakota | <1K | 0.95× | |
| 36 | West Virginia | ~2K | 0.94× | |
| 37 | Ohio | ~10K | 0.93× | |
| 38 | Colorado | ~6K | 0.93× | |
| 39 | Idaho | ~2K | 0.93× | |
| 40 | Montana | ~1K | 0.93× | |
| 41 | Delaware | <1K | 0.93× | |
| 42 | New York | ~20K | 0.92× | |
| 43 | New Jersey | ~9K | 0.92× | |
| 44 | Iowa | ~3K | 0.92× | |
| 45 | New Hampshire | ~1K | 0.92× | |
| 46 | Rhode Island | ~1K | 0.92× | |
| 47 | South Carolina | ~5K | 0.91× | |
| 48 | Vermont | <1K | 0.91× | |
| 49 | Florida | ~20K | 0.88× | |
| 50 | Washington, District of Columbia | ~1K | 0.88× |
The strongest cross-interests of the Spite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 446.01× | ||
| 02 | Orphan | Kids & Family | 59.14× | ||
| 03 | Die Antwoord | Music & Radio | 45.00× | ||
| 04 | Kate Bush | Music & Radio | 32.65× | ||
| 05 | Teresa Palmer | Movies & TV | 30.32× | ||
| 06 | Altar'd State | Shopping | 27.07× | ||
| 07 | Melissa Joan Hart | Movies & TV | 26.15× | ||
| 08 | Gene Simmons | Music & Radio | 23.52× | ||
| 09 | Roseanne Barr | Movies & TV | 22.91× | ||
| 10 | Hacksaw Ridge | Movies & TV | 19.07× | ||
| 11 | Luther (TV series) | Movies & TV | 18.71× | ||
| 12 | Judy Garland | Movies & TV | 17.45× | ||
| 13 | Kelsey Grammer | Movies & TV | 17.03× | ||
| 14 | International education | Business & Career | 14.24× | ||
| 15 | Sustainable energy | Home & Garden | 6.34× | ||
| 16 | Renewable energy | Business & Career | 5.23× | ||
| 17 | FedEx | Business & Career | 4.92× | ||
| 18 | Adoption | Kids & Family | 4.36× | ||
| 19 | Mortgage loans | Business & Career | 3.11× | ||
| 20 | Internet & Social Media | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.38× | |
| Family Orientation | CONSERVATISM | 2.81× | |
| Convenience Orientation | PREMIUM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Spite has an estimated audience of 383,044 people in United States, concentrated in California and Texas.
39.3% of Spite fans are female, 60.7% are male, with an average age of 34.8 years.
Spite fans show strongest brand affinity for Altar'd State (27.07×), Orphan (59.14×), and Heaven Shall Burn (446.01×) over the country average.
Spite fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Spite itself, the audience over-indexes on Orphan (59.14×), Heaven Shall Burn (446.01×), Gene Simmons (23.52×), and Kate Bush (32.65×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Spite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.