A data profile of the people who buy, follow and care about Susan Boyle in United States — modelled from more than twelve digital signal sources. Susan Boyle has an estimated audience of 1,270,044 people in United States.
The average Susan Boyle fan in United States is 49.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Brittany Snow, Anna Faris, Savage Garden, with strongest over-indexing on Brittany Snow (28.4× the country average).
Demographically, the Susan Boyle audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Susan Boyle fan in United States is more female, around 49.5 years old, with strong Family Orientation tendencies and a notable affinity for Brittany Snow.
The key figures that characterise the Susan Boyle profile in United States.
72.3% are female, 27.7% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 49.5 |
| Estimated audience size | 1,270,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 4% | |
| 30-39 | 6% | |
| 40-49 | 15% | |
| 50+ | 61% |
of the worldwide Susan Boyle audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 24.1% |
| United States | 20.8% |
| France | 11.8% |
Where the Susan Boyle audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~5K | 1.41× | |
| 02 | Maine | ~5K | 1.34× | |
| 03 | New Hampshire | ~5K | 1.24× | |
| 04 | Vermont | ~2K | 1.24× | |
| 05 | Massachusetts | ~20K | 1.20× | |
| 06 | Idaho | ~6K | 1.17× | |
| 07 | Utah | ~10K | 1.12× | |
| 08 | Montana | ~3K | 1.12× | |
| 09 | Minnesota | ~20K | 1.10× | |
| 10 | Oregon | ~10K | 1.10× | |
| 11 | Connecticut | ~10K | 1.08× | |
| 12 | Pennsylvania | ~40K | 1.06× | |
| 13 | Tennessee | ~20K | 1.05× | |
| 14 | Washington | ~20K | 1.05× | |
| 15 | Alaska | ~2K | 1.05× | |
| 16 | Wisconsin | ~20K | 1.04× | |
| 17 | Missouri | ~20K | 1.03× | |
| 18 | South Dakota | ~2K | 1.03× | |
| 19 | West Virginia | ~5K | 1.02× | |
| 20 | Ohio | ~30K | 1.01× | |
| 21 | Oklahoma | ~10K | 1.01× | |
| 22 | Kentucky | ~10K | 1.00× | |
| 23 | New York | ~60K | 0.99× | |
| 24 | Indiana | ~20K | 0.99× | |
| 25 | Iowa | ~8K | 0.99× | |
| 26 | North Dakota | ~2K | 0.99× | |
| 27 | Michigan | ~30K | 0.98× | |
| 28 | Arkansas | ~8K | 0.98× | |
| 29 | Kansas | ~8K | 0.97× | |
| 30 | Nebraska | ~5K | 0.96× | |
| 31 | Illinois | ~30K | 0.95× | |
| 32 | Colorado | ~20K | 0.95× | |
| 33 | New Jersey | ~20K | 0.94× | |
| 34 | Virginia | ~20K | 0.94× | |
| 35 | Florida | ~60K | 0.93× | |
| 36 | North Carolina | ~30K | 0.92× | |
| 37 | South Carolina | ~10K | 0.92× | |
| 38 | Washington, District of Columbia | ~3K | 0.91× | |
| 39 | Arizona | ~20K | 0.90× | |
| 40 | New Mexico | ~5K | 0.90× | |
| 41 | Hawaii | ~4K | 0.90× | |
| 42 | Delaware | ~3K | 0.90× | |
| 43 | Maryland | ~20K | 0.86× | |
| 44 | Alabama | ~10K | 0.86× | |
| 45 | California | ~100K | 0.85× | |
| 46 | Georgia | ~30K | 0.83× | |
| 47 | Louisiana | ~10K | 0.83× | |
| 48 | Mississippi | ~7K | 0.81× | |
| 49 | Nevada | ~8K | 0.78× | |
| 50 | Texas | ~70K | 0.77× |
The strongest cross-interests of the Susan Boyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savage Garden | Music & Radio | 76.70× | ||
| 02 | Brittany Snow | Movies & TV | 28.40× | ||
| 03 | Anna Faris | Movies & TV | 20.00× | ||
| 04 | Spaceballs | Movies & TV | 20.00× | ||
| 05 | Josh Groban | Music & Radio | 17.76× | ||
| 06 | Kat Dennings | Movies & TV | 17.31× | ||
| 07 | Elderly care | Health | 12.76× | ||
| 08 | Celine Dion | Music & Radio | 9.32× | ||
| 09 | QVC | Movies & TV | 8.50× | ||
| 10 | Hilary Duff | Movies & TV | 8.24× | ||
| 11 | Zac Efron | Movies & TV | 7.45× | ||
| 12 | Sam Elliott | Movies & TV | 7.35× | ||
| 13 | FedEx | Business & Career | 6.70× | ||
| 14 | Sustainable energy | Home & Garden | 6.35× | ||
| 15 | Robert Redford | Movies & TV | 6.19× | ||
| 16 | Weather forecasting | Home & Garden | 6.10× | ||
| 17 | Renewable energy | Business & Career | 4.69× | ||
| 18 | Discount stores | Shopping | 3.51× | ||
| 19 | Mortgage loans | Business & Career | 3.46× | ||
| 20 | Internet & Social Media | 3.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.83× | |
| Patriotism | CONSERVATISM | 2.80× | |
| Sustainability | BALANCE | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Extroversion | THRILL | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Susan Boyle has an estimated audience of 1,270,044 people in United States, concentrated in California and Texas.
72.3% of Susan Boyle fans are female, 27.7% are male, with an average age of 49.5 years.
Susan Boyle fans show strongest brand affinity for Brittany Snow (28.4×), Anna Faris (20×), and Savage Garden (76.7×) over the country average.
Susan Boyle fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Susan Boyle itself, the audience over-indexes on Anna Faris (20×), Savage Garden (76.7×), Kat Dennings (17.31×), and FedEx (6.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Susan Boyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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