Susan Boyle Audience in United States

Susan Boyle has an estimated audience of 1,021,193 people in United States. 72.3% are female, 27.7% are male, average age 49.5. Top regions: California, Florida, Texas. Top brand affinities: Brittany Snow, Zac Efron, Autism Awareness, Diabetes mellitus awareness, Jessica Simpson.

The average Susan Boyle fan in United States is 49.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Brittany Snow, Zac Efron, Autism Awareness, with strongest over-indexing on Brittany Snow (27.53× the country average). Demographically, the Susan Boyle audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Opera singer

Demographics of Susan Boyle fans

Demographic split for Susan Boyle audience in United States
MetricValue
Female72.3%
Male27.7%
Average age49.5
Estimated audience size1,021,193

Audience persona

The typical Susan Boyle fan in United States is more female, around 49.5 years old, with strong Tradition tendencies and a notable affinity for Brittany Snow.

Top regions in United States

Top regions ranked by reach for Susan Boyle in United States
RegionReachAffinity
California101,7370.91×
Florida69,1361×
Texas68,9490.79×
New York56,1890.98×
Pennsylvania37,7961.1×
Illinois34,1841×
Ohio32,2951.03×
North Carolina29,5710.96×
Georgia26,8030.85×
Michigan26,2860.98×
New Jersey24,8120.96×
Massachusetts23,8321.18×
Virginia23,3310.94×
Washington22,1351.08×
Tennessee21,7661.06×
Arizona19,7560.95×
Indiana19,4101.04×
Missouri17,0781.04×
Minnesota15,6331.07×
Colorado15,3220.95×
Wisconsin15,2650.99×
Maryland14,9230.85×
South Carolina14,4520.94×
Oregon13,6681.17×
Kentucky12,6130.99×
Alabama12,1260.85×
Oklahoma11,1300.98×
Louisiana10,9810.83×
Connecticut10,7481.05×
Utah10,2601.12×
Iowa8,3680.99×
Arkansas8,1110.96×
Nevada8,0620.82×
Kansas7,5650.94×
Mississippi6,6280.79×
Idaho6,2041.21×
Maine5,0491.38×
New Hampshire5,0371.25×
Rhode Island4,9861.53×
Nebraska4,9320.96×
New Mexico4,6870.92×
West Virginia4,6050.97×
Hawaii4,0730.93×
Montana3,3251.17×
Washington, District of Columbia2,6810.87×
Delaware2,4360.86×
Alaska2,1200.97×
Vermont2,0991.17×
South Dakota2,0890.89×
North Dakota1,8460.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Susan Boyle audience
BrandAffinityCategory
Brittany Snow27.53×Movies & TV
Zac Efron26.45×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Jessica Simpson27.4×Music & Radio
Savage Garden100.28×Music & Radio
Hugh Jackman20.21×Movies & TV
Barbra Streisand21.11×Music & Radio
Kat Dennings19.82×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Anna Faris20×Movies & TV
Billy Bob Thornton11.34×Movies & TV
Capital One5.1×Business & Career
Shania Twain17.38×Music & Radio
Income tax13.19×Business & Career
Diane Keaton6.45×Movies & TV
Demi Moore8.73×Movies & TV
Rod Stewart15.69×Music & Radio
Lionel Richie14.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Susan Boyle audience
TraitClusterScore
TraditionCONSERVATISM1.61
Family OrientationCONSERVATISM1.5
PatriotismCONSERVATISM1.47
SpiritualityBALANCE1.44
Community OrientationOPEN1.4
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Susan Boyle
CountryShare
United Kingdom23.5%
United States19.6%
France12.2%

See Susan Boyle audiences in other countries

More Opera singer audiences in United States

Frequently asked questions

How many fans does Susan Boyle have in United States?

Susan Boyle has an estimated audience of 1,021,193 people in United States, concentrated in California and Florida.

What is the gender split and age of Susan Boyle fans?

72.3% of Susan Boyle fans are female, 27.7% are male, with an average age of 49.5 years.

Which brands do Susan Boyle fans like most?

Susan Boyle fans show strongest brand affinity for Brittany Snow (27.53×), Zac Efron (26.45×), and Autism Awareness (19.03×) over the country average.

Where do Susan Boyle fans live in United States?

Susan Boyle fans in United States are most concentrated in California (reach 101,737), Florida (reach 69,136), and Texas (reach 68,949). These three regions account for the largest share of the active audience.

What other brands do Susan Boyle fans also like?

Beyond Susan Boyle itself, the audience over-indexes on Zac Efron (26.45×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Jessica Simpson (27.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Susan Boyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.