A data profile of the people who buy, follow and care about Susan Boyle in Germany — modelled from more than twelve digital signal sources. Susan Boyle has an estimated audience of 375,252 people in Germany.
The average Susan Boyle fan in Germany is 53.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mezcal, Martha Argerich, Shawn Mendes, with strongest over-indexing on Mezcal (110.64× the country average).
Demographically, the Susan Boyle audience skews more female with an average age of 53.7, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Susan Boyle fan in Germany is more female, around 53.7 years old, with strong Tradition tendencies and a notable affinity for Mezcal.
The key figures that characterise the Susan Boyle profile in Germany.
81.2% are female, 18.8% are male, average age 53.7.
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 53.7 |
| Estimated audience size | 375,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 3% | |
| 30-39 | 4% | |
| 40-49 | 12% | |
| 50+ | 74% |
of the worldwide Susan Boyle audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 24.1% |
| United States | 20.8% |
| France | 11.8% |
Where the Susan Boyle audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~20K | 1.19× | |
| 02 | Berlin | ~10K | 1.11× | |
| 03 | Schleswig-Holstein | ~10K | 1.10× | |
| 04 | Saarland | ~4K | 1.09× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.02× | |
| 06 | Niedersachsen | ~30K | 1.01× | |
| 07 | Sachsen | ~10K | 1.01× | |
| 08 | Bayern | ~50K | 1.00× | |
| 09 | Baden-Württemberg | ~40K | 1.00× | |
| 10 | Hamburg | ~6K | 0.98× | |
| 11 | Hessen | ~20K | 0.97× | |
| 12 | Brandenburg | ~8K | 0.95× | |
| 13 | Thüringen | ~7K | 0.93× | |
| 14 | Bremen | ~2K | 0.91× | |
| 15 | Sachsen-Anhalt | ~7K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.89× |
The strongest cross-interests of the Susan Boyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mezcal | Food & Beverages | 110.64× | ||
| 02 | Martha Argerich | Music & Radio | 25.75× | ||
| 03 | Shawn Mendes | Music & Radio | 10.42× | ||
| 04 | Apocalyptic and post-apocalyptic fiction | Literature | 4.81× | ||
| 05 | Psychological thriller | Literature | 3.14× | ||
| 06 | Action role-playing game | Games | 3.04× | ||
| 07 | Violin | Music & Radio | 2.83× | ||
| 08 | Winery | Food & Beverages | 2.65× | ||
| 09 | Weaving | Fashion & Accessoires | 2.33× | ||
| 10 | Folk music | Music & Radio | 2.26× | ||
| 11 | Action-adventure game | Games | 2.23× | ||
| 12 | Anime and manga fandom | Literature | 2.08× | ||
| 13 | Viral video | Internet & Social Media | 2.08× | ||
| 14 | Musical film | Movies & TV | 1.98× | ||
| 15 | Independent film | Movies & TV | 1.90× | ||
| 16 | Digital art | Arts & Culture | 1.76× | ||
| 17 | Folklore | Politics & Society | 1.73× | ||
| 18 | Stuttgart | Travel & Leisure | 1.67× | ||
| 19 | Stand-up comedy | Movies & TV | 1.60× | ||
| 20 | Manga | Literature | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.99× | |
| Indulgence | JOY | 1.36× | |
| Pet Ownership | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.25× | |
| Sports Activity | POWER | 0.44× | |
| Mindfulness | BALANCE | 0.66× |
Susan Boyle has an estimated audience of 375,252 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
81.2% of Susan Boyle fans are female, 18.8% are male, with an average age of 53.7 years.
Susan Boyle fans show strongest brand affinity for Mezcal (110.64×), Martha Argerich (25.75×), and Shawn Mendes (10.42×) over the country average.
Susan Boyle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Susan Boyle itself, the audience over-indexes on Martha Argerich (25.75×), Shawn Mendes (10.42×), Action role-playing game (3.04×), and Psychological thriller (3.14×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Susan Boyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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