Taste (sociology) Audience in United States

Taste (sociology) logo

Taste (sociology) has an estimated audience of 1,178,161 people in United States. 49.9% are female, 50.1% are male, average age 42.5. Top regions: Virginia, California, Texas. Top brand affinities: Unique Gifts, UK garage, South Asian cuisine, Birthday Gifts, Like Dandelion Dust.

The average Taste (sociology) fan in United States is 42.5 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Unique Gifts, UK garage, South Asian cuisine, with strongest over-indexing on Unique Gifts (1.85× the country average). Demographically, the Taste (sociology) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Taste (sociology) fans

Demographic split for Taste (sociology) audience in United States
MetricValue
Female49.9%
Male50.1%
Average age42.5
Estimated audience size1,178,161

Audience persona

The typical Taste (sociology) fan in United States is balanced, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Taste (sociology) in United States
RegionReachAffinity
Virginia270,9379.44×
California140,9691.09×
Texas77,6300.77×
Florida61,9320.78×
New York46,9520.71×
Michigan38,9041.26×
Mississippi36,1343.72×
Ohio31,0780.86×
Pennsylvania27,6000.7×
Nevada26,5602.33×
North Carolina26,0350.73×
Georgia25,1310.69×
Indiana25,1111.17×
Illinois23,9210.61×
Alabama21,7921.32×
New Jersey17,9510.6×
Arizona14,4220.6×
New Hampshire13,6462.94×
Massachusetts13,4790.58×
Tennessee13,3020.56×
Maryland13,2480.65×
Washington13,2140.56×
Colorado12,2840.66×
South Carolina10,3190.58×
Louisiana10,2710.68×
Missouri9,5590.5×
Wisconsin9,4000.53×
Utah8,8890.84×
Minnesota8,3550.49×
Kentucky8,0320.54×
Connecticut7,4020.63×
Oregon7,2270.54×
Vermont7,1433.45×
Oklahoma6,7060.51×
Iowa5,3940.56×
Arkansas5,0330.52×
Kansas4,5670.49×
Idaho3,9630.67×
Nebraska2,8970.49×
Hawaii2,8890.57×
West Virginia2,8790.52×
Washington, District of Columbia2,7680.78×
New Mexico2,6950.46×
Maine1,9890.47×
Rhode Island1,8720.5×
Delaware1,7260.53×
Montana1,4470.44×
Alaska1,1550.46×
South Dakota1,1510.42×
North Dakota9170.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taste (sociology) audience
BrandAffinityCategory
Unique Gifts1.85×Shopping
UK garage3.53×Music & Radio
South Asian cuisine5.15×Food & Beverages
Birthday Gifts1.85×Kids & Family
Like Dandelion Dust6.73×Movies & TV
Women's empowerment1.86×Politics & Society
Isometric exercise2.41×Sports
Voltron: Legendary Defender4.19×Movies & TV
Moquegua2.87×Travel & Leisure
San Gil1.66×Travel & Leisure
Ludo (board game)2.34×Games
Enrique Hernández (baseball)2.96×Sports
Temple Grandin1.51×Literature
Mike Conley, Jr.1.7×Sports
Certified diabetes educator2.66×Business & Career
Further education1.87×Kids & Family
Fairlife1.62×Food & Beverages
Software widget2.34×Technology & Electronics
ABC15 Arizona4.51×Movies & TV
Hauptschule2.01×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taste (sociology) audience
TraitClusterScore
SustainabilityBALANCE1.74
Quality AwarenessPREMIUM1.56
Luxury OrientationPREMIUM1.53
IndividualismJOY1.37
Design AffinityPREMIUM1.37
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Taste (sociology)
CountryShare
United States28.1%
Italy15.0%
Japan6.2%

See Taste (sociology) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Taste (sociology) have in United States?

Taste (sociology) has an estimated audience of 1,178,161 people in United States, concentrated in Virginia and California.

What is the gender split and age of Taste (sociology) fans?

49.9% of Taste (sociology) fans are female, 50.1% are male, with an average age of 42.5 years.

Which brands do Taste (sociology) fans like most?

Taste (sociology) fans show strongest brand affinity for Unique Gifts (1.85×), UK garage (3.53×), and South Asian cuisine (5.15×) over the country average.

Where do Taste (sociology) fans live in United States?

Taste (sociology) fans in United States are most concentrated in Virginia (reach 270,937), California (reach 140,969), and Texas (reach 77,630). These three regions account for the largest share of the active audience.

What other brands do Taste (sociology) fans also like?

Beyond Taste (sociology) itself, the audience over-indexes on UK garage (3.53×), South Asian cuisine (5.15×), Birthday Gifts (1.85×), and Like Dandelion Dust (6.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taste (sociology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.