Rascasse Audience Intelligence

That Awkward Moment Audience in United States

A data profile of the people who buy, follow and care about That Awkward Moment in United States — modelled from more than twelve digital signal sources. That Awkward Moment has an estimated audience of 266,017 people in United States.

#95among Romance in United States#4575among Movie / TV Show / Series in United States#9175in Movies & TV

The average That Awkward Moment fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zac Efron, Bride Wars, Anne Hathaway, with strongest over-indexing on Zac Efron (54.23× the country average).

Demographically, the That Awkward Moment audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical That Awkward Moment fan in United States is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Zac Efron.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the That Awkward Moment profile in United States.

Audience size
266K
in United States
Gender
57.4%♀
42.6% male
Age
43.6
average years
Country rank
#51326
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of That Awkward Moment viewers

57.4% are female, 42.6% are male, average age 43.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for That Awkward Moment audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.6
Estimated audience size266,017
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the That Awkward Moment audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

39.1%

of the worldwide That Awkward Moment audience comes from United States.

Worldwide audience distribution share by country for That Awkward Moment
CountryShare
United States39.1%
France14.0%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the That Awkward Moment audience in United States is strongest.

Fig. 05

Top regions by affinity

That Awkward Moment fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~5K1.21×
02Idaho~2K1.18×
03Montana<1K1.15×
04Utah~3K1.14×
05Iowa~3K1.10×
06South Dakota<1K1.10×
07Arizona~6K1.09×
08Nebraska~2K1.09×
09Missouri~5K1.08×
10Kansas~2K1.08×
11North Dakota<1K1.08×
12New York~20K1.07×
13Michigan~8K1.05×
14Oklahoma~3K1.05×
15Illinois~10K1.04×
16Texas~30K1.03×
17Pennsylvania~10K1.03×
18Massachusetts~6K1.03×
19Wisconsin~4K1.03×
20Connecticut~3K1.03×
21Indiana~5K1.02×
22Minnesota~4K1.02×
23Oregon~3K1.01×
24New Jersey~7K1.00×
25New Mexico~1K1.00×
26Washington, District of Columbia<1K0.99×
27Alaska<1K0.99×
28California~30K0.97×
29Ohio~9K0.97×
30Tennessee~6K0.97×
31Washington~5K0.96×
32Louisiana~3K0.95×
33Nevada~3K0.95×
34Arkansas~2K0.95×
35Hawaii~1K0.95×
36Rhode Island<1K0.95×
37Maryland~5K0.94×
38New Hampshire~1K0.94×
39Delaware<1K0.94×
40Virginia~6K0.93×
41Kentucky~3K0.93×
42Georgia~8K0.92×
43South Carolina~4K0.92×
44Alabama~4K0.92×
45Vermont<1K0.92×
46North Carolina~8K0.91×
47Mississippi~2K0.90×
48Maine<1K0.89×
49West Virginia~1K0.87×
50Florida~20K0.83×
Fig. 06

Affinity by region

Affinity by region — That Awkward Moment, United States
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the That Awkward Moment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for That Awkward Moment audience
#·InterestCategoryAffinity×
01Bride WarsMovies & TV61.23×
02Zac EfronMovies & TV54.23×
03Sixteen CandlesMovies & TV24.30×
04Sam HeughanMovies & TV23.67×
05Avan JogiaMovies & TV20.00×
0624 (TV series)Movies & TV20.00×
07Jason SegelMovies & TV20.00×
08Die HardMovies & TV20.00×
09House of Cards (U.S. TV series)Movies & TV20.00×
10Eyes Wide ShutMovies & TV16.41×
11Eva GreenMovies & TV15.06×
12Revenge (TV series)Movies & TV15.02×
13Caitriona BalfeFashion & Accessoires13.68×
14Dennis QuaidMovies & TV13.59×
15Emma WatsonMovies & TV11.56×
16Anne HathawayMovies & TV10.39×
17Channing TatumMovies & TV10.08×
18Obsessed (2009 film)Movies & TV6.78×
19Internet celebrityInternet & Social Media5.66×
20Britney SpearsMusic & Radio4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the That Awkward Moment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by That Awkward Moment audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
PatriotismCONSERVATISM1.79×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by That Awkward Moment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Pet OwnershipJOY0.69×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does That Awkward Moment have in United States?

That Awkward Moment has an estimated audience of 266,017 people in United States, concentrated in California and Texas.

02

What is the gender split and age of That Awkward Moment viewers?

57.4% of That Awkward Moment fans are female, 42.6% are male, with an average age of 43.6 years.

03

Which brands do That Awkward Moment fans like most?

That Awkward Moment fans show strongest brand affinity for Zac Efron (54.23×), Bride Wars (61.23×), and Anne Hathaway (10.39×) over the country average.

04

Where do That Awkward Moment fans live in United States?

That Awkward Moment fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do That Awkward Moment fans also like?

Beyond That Awkward Moment itself, the audience over-indexes on Bride Wars (61.23×), Anne Hathaway (10.39×), Avan Jogia (20×), and Sam Heughan (23.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See That Awkward Moment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for That Awkward Moment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →