That Awkward Moment Audience in United States

That Awkward Moment has an estimated audience of 285,986 people in United States. 57.4% are female, 42.6% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Zac Efron, Sam Heughan, Bride Wars, Eyes Wide Shut, 24 (TV series).

The average That Awkward Moment fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zac Efron, Sam Heughan, Bride Wars, with strongest over-indexing on Zac Efron (35.51× the country average). Demographically, the That Awkward Moment audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of That Awkward Moment fans

Demographic split for That Awkward Moment audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.6
Estimated audience size285,986

Audience persona

The typical That Awkward Moment fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Zac Efron.

Top regions in United States

Top regions ranked by reach for That Awkward Moment in United States
RegionReachAffinity
California32,0881.02×
Texas27,2211.11×
New York17,8751.12×
Florida16,3180.84×
Illinois10,3771.09×
Pennsylvania10,3341.07×
Ohio8,6830.99×
Michigan8,3051.11×
Georgia8,0820.92×
North Carolina7,9120.92×
New Jersey7,4461.02×
Arizona6,5641.12×
Virginia6,5230.94×
Massachusetts6,0811.08×
Washington5,6300.98×
Colorado5,6291.25×
Tennessee5,6170.98×
Indiana5,4521.04×
Missouri4,9521.07×
Maryland4,8100.98×
Wisconsin4,6361.08×
Minnesota4,1581.01×
South Carolina3,9600.92×
Alabama3,6850.92×
Louisiana3,3650.91×
Oregon3,3301.02×
Oklahoma3,2771.03×
Kentucky3,2460.91×
Utah3,0781.2×
Connecticut2,9531.03×
Nevada2,5650.93×
Iowa2,5611.09×
Kansas2,4611.09×
Arkansas2,1640.92×
Mississippi1,8430.78×
Idaho1,6971.18×
Nebraska1,5981.11×
New Mexico1,3850.97×
Hawaii1,1800.96×
New Hampshire1,0430.93×
Montana9861.24×
West Virginia9600.72×
Washington, District of Columbia8510.99×
Maine8360.82×
Rhode Island8200.9×
South Dakota7101.07×
Delaware6690.85×
North Dakota6151.05×
Alaska5500.9×
Wyoming4210.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for That Awkward Moment audience
BrandAffinityCategory
Zac Efron35.51×Movies & TV
Sam Heughan37.97×Movies & TV
Bride Wars61.82×Movies & TV
Eyes Wide Shut20×Movies & TV
24 (TV series)20×Movies & TV
Jason Segel20×Movies & TV
Avan Jogia20×Movies & TV
Kia Sportage20×Cars & Mobility
Love Actually15.89×Movies & TV
Die Hard17.18×Movies & TV
Caitriona Balfe20×Fashion & Accessoires
Revenge (TV series)14.24×Movies & TV
House of Cards (U.S. TV series)19.5×Movies & TV
Dennis Quaid11.23×Movies & TV
Anna Faris11.22×Movies & TV
Kim Coates25.82×Movies & TV
Sixteen Candles20.71×Movies & TV
Austin Powers (film series)13.4×Movies & TV
Kirsten Dunst9.1×Movies & TV
Good Will Hunting10.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by That Awkward Moment audience
TraitClusterScore
ExtroversionTHRILL1.69
Early Adopter MentalityPOWER1.57
TraditionCONSERVATISM1.36
Social Media UsageJOY1.3
LGBTQ+ IdentityOPEN1.23
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for That Awkward Moment
CountryShare
United States51.4%
United Kingdom10.0%
Canada6.0%

See That Awkward Moment audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does That Awkward Moment have in United States?

That Awkward Moment has an estimated audience of 285,986 people in United States, concentrated in California and Texas.

What is the gender split and age of That Awkward Moment fans?

57.4% of That Awkward Moment fans are female, 42.6% are male, with an average age of 43.6 years.

Which brands do That Awkward Moment fans like most?

That Awkward Moment fans show strongest brand affinity for Zac Efron (35.51×), Sam Heughan (37.97×), and Bride Wars (61.82×) over the country average.

Where do That Awkward Moment fans live in United States?

That Awkward Moment fans in United States are most concentrated in California (reach 32,088), Texas (reach 27,221), and New York (reach 17,875). These three regions account for the largest share of the active audience.

What other brands do That Awkward Moment fans also like?

Beyond That Awkward Moment itself, the audience over-indexes on Sam Heughan (37.97×), Bride Wars (61.82×), Eyes Wide Shut (20×), and 24 (TV series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for That Awkward Moment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.