Rascasse Audience Intelligence

The Bachelor Audience in United States

A data profile of the people who buy, follow and care about The Bachelor in United States — modelled from more than twelve digital signal sources. The Bachelor has an estimated audience of 740,410 people in United States.

#13among Reality in United States#2413among Movie / TV Show / Series in United States#5358in Movies & TV

The average The Bachelor fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kohl's, E! News, Bachelor in Paradise (TV series), with strongest over-indexing on Kohl's (2.82× the country average).

Demographically, the The Bachelor audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Bachelor fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Kohl's.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Bachelor profile in United States.

Audience size
740K
in United States
Gender
76.3%♀
23.7% male
Age
35.0
average years
Country rank
#28865
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Bachelor viewers

76.3% are female, 23.7% are male, average age 35.0.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for The Bachelor audience in United States
MetricValue
Female76.3%
Male23.7%
Average age35.0
Estimated audience size740,410
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the The Bachelor audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

36.9%

of the worldwide The Bachelor audience comes from United States.

Worldwide audience distribution share by country for The Bachelor
CountryShare
United States36.9%
Brazil13.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Bachelor audience in United States is strongest.

Fig. 05

Top regions by affinity

The Bachelor fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K2.01×
02Arizona~30K1.87×
03New Hampshire~4K1.46×
04North Dakota~2K1.31×
05Massachusetts~20K1.29×
06Utah~9K1.28×
07Wisconsin~10K1.24×
08Minnesota~10K1.23×
09Illinois~30K1.13×
10Alaska~2K1.13×
11Iowa~7K1.09×
12Maine~3K1.08×
13New York~40K1.06×
14Pennsylvania~30K1.06×
15Michigan~20K1.04×
16Idaho~4K1.04×
17Washington, District of Columbia~2K1.04×
18Connecticut~8K1.03×
19Oklahoma~8K1.02×
20Oregon~9K1.00×
21New Jersey~20K0.99×
22Nebraska~4K0.98×
23Washington~10K0.96×
24California~80K0.95×
25Tennessee~10K0.95×
26Rhode Island~2K0.95×
27Kentucky~9K0.94×
28Delaware~2K0.94×
29Ohio~20K0.93×
30South Dakota~2K0.93×
31Kansas~5K0.92×
32Virginia~20K0.91×
33Louisiana~9K0.91×
34North Carolina~20K0.89×
35Colorado~10K0.89×
36Montana~2K0.89×
37Indiana~10K0.88×
38South Carolina~10K0.87×
39Florida~40K0.84×
40Missouri~10K0.84×
41Arkansas~5K0.84×
42Vermont~1K0.84×
43Georgia~20K0.83×
44Maryland~10K0.81×
45Texas~50K0.80×
46Hawaii~3K0.80×
47Mississippi~5K0.79×
48Nevada~5K0.77×
49West Virginia~3K0.73×
50New Mexico~3K0.72×
Fig. 06

Affinity by region

Affinity by region — The Bachelor, United States
0.72×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Bachelor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Bachelor audience
#·InterestCategoryAffinity×
01Bachelor in Paradise (TV series)Movies & TV13.69×
02Dancing with the StarsMovies & TV7.18×
03E! NewsMovies & TV5.09×
04Free PeopleFashion & Accessoires4.16×
05AnthropologieShopping4.07×
06Pottery BarnHome & Garden3.03×
07SkirtFashion & Accessoires3.01×
08Taylor SwiftMusic & Radio3.00×
09ULTA BeautyBeauty & Wellness2.93×
10T.J.MaxxShopping2.86×
11Kohl'sShopping2.82×
12TMZInternet & Social Media2.79×
13MarshallsFashion & Accessoires2.55×
14NordstromShopping2.45×
15Hobby LobbyHome & Garden2.29×
16Old NavyFashion & Accessoires2.24×
17Women's clothingFashion & Accessoires2.14×
18Target CorporationShopping2.13×
19WalgreensShopping2.08×
20BeveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Bachelor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Bachelor audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
CreativityOPEN1.61×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Bachelor audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.91×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Bachelor have in United States?

The Bachelor has an estimated audience of 740,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Bachelor viewers?

76.3% of The Bachelor fans are female, 23.7% are male, with an average age of 35.0 years.

03

Which brands do The Bachelor fans like most?

The Bachelor fans show strongest brand affinity for Kohl's (2.82×), E! News (5.09×), and Bachelor in Paradise (TV series) (13.69×) over the country average.

04

Where do The Bachelor fans live in United States?

The Bachelor fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Bachelor fans also like?

Beyond The Bachelor itself, the audience over-indexes on E! News (5.09×), Bachelor in Paradise (TV series) (13.69×), Dancing with the Stars (7.18×), and Anthropologie (4.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality audiences in United States

See The Bachelor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bachelor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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