The Bachelor Audience in United States

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The Bachelor has an estimated audience of 740,410 people in United States. 76.3% are female, 23.7% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, Urban Outfitters, Bank account, Mothercare, Joshua Jackson.

The average The Bachelor fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, Urban Outfitters, Bank account, with strongest over-indexing on Pro-Ject (5.1× the country average). Demographically, the The Bachelor audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Bachelor fans

Demographic split for The Bachelor audience in United States
MetricValue
Female76.3%
Male23.7%
Average age35.0
Estimated audience size740,410

Audience persona

The typical The Bachelor fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for The Bachelor in United States
RegionReachAffinity
California81,4291×
Texas53,9330.85×
New York46,8431.13×
Florida43,1620.86×
Arizona30,2762×
Illinois29,0171.18×
Pennsylvania26,9641.08×
Ohio22,0230.97×
Alabama21,7932.11×
North Carolina20,6630.93×
Michigan20,5441.06×
Massachusetts19,6621.35×
Georgia19,5760.86×
New Jersey19,5621.04×
Virginia16,8670.94×
Washington14,6300.99×
Tennessee14,3050.96×
Wisconsin13,9181.25×
Minnesota13,2781.25×
Indiana12,0430.89×
Colorado10,6280.91×
Maryland10,2420.8×
South Carolina9,9420.89×
Missouri9,9130.83×
Utah8,6341.3×
Louisiana8,5530.9×
Kentucky8,5110.92×
Oregon8,4831×
Oklahoma8,1010.99×
Connecticut7,6861.03×
Iowa6,4961.06×
Kansas5,3340.91×
Nevada5,3170.74×
Arkansas4,9230.81×
Mississippi4,5770.75×
New Hampshire3,6861.26×
Nebraska3,5550.96×
Idaho3,4270.92×
Maine2,7841.05×
New Mexico2,5130.68×
Hawaii2,4580.77×
West Virginia2,2670.66×
Washington, District of Columbia2,2421.01×
Rhode Island2,1790.92×
Delaware1,8700.92×
Alaska1,7641.11×
North Dakota1,7091.12×
Montana1,6900.82×
South Dakota1,5060.88×
Vermont9740.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bachelor audience
BrandAffinityCategory
Pro-Ject5.1×Music & Radio
Urban Outfitters1.65×Shopping
Bank account2.13×Business & Career
Mothercare2.55×Kids & Family
Joshua Jackson2.97×Movies & TV
9NEWS (KUSA)3.16×Movies & TV
Staycation2.12×Home & Garden
Kansas1.65×Travel & Leisure
JDSU1.79×Business & Career
Huaraz6.38×Travel & Leisure
Meals on Wheels2.65×Food & Beverages
Cachorro2.49×Pets & Animals
Tierra caliente3.3×Travel & Leisure
Home staging1.99×Home & Garden
The Halal Guys2.3×Food & Beverages
Consequence (rapper)2.07×Music & Radio
EL FINANCIERO4.89×Business & Career
Albany County, New York3.54×Travel & Leisure
WFTS-TV1.84×Movies & TV
JC Whitney4.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bachelor audience
TraitClusterScore
Design AffinityPREMIUM1.45
SustainabilityBALANCE1.44
ExtroversionTHRILL1.39
Healthy LifestyleBALANCE1.32
MindfulnessBALANCE1.32
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for The Bachelor
CountryShare
United States37.1%
Brazil13.3%
India5.8%

See The Bachelor audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Bachelor have in United States?

The Bachelor has an estimated audience of 740,410 people in United States, concentrated in California and Texas.

What is the gender split and age of The Bachelor fans?

76.3% of The Bachelor fans are female, 23.7% are male, with an average age of 35.0 years.

Which brands do The Bachelor fans like most?

The Bachelor fans show strongest brand affinity for Pro-Ject (5.1×), Urban Outfitters (1.65×), and Bank account (2.13×) over the country average.

Where do The Bachelor fans live in United States?

The Bachelor fans in United States are most concentrated in California (reach 81,429), Texas (reach 53,933), and New York (reach 46,843). These three regions account for the largest share of the active audience.

What other brands do The Bachelor fans also like?

Beyond The Bachelor itself, the audience over-indexes on Urban Outfitters (1.65×), Bank account (2.13×), Mothercare (2.55×), and Joshua Jackson (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bachelor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.