Rascasse Audience Intelligence

The Cure Audience in United States

A data profile of the people who buy, follow and care about The Cure in United States — modelled from more than twelve digital signal sources. The Cure has an estimated audience of 1,730,748 people in United States.

The average The Cure fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Glove, The Smiths, Morrissey, with strongest over-indexing on Glove (52.81× the country average).

Demographically, the The Cure audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Cure fan in United States is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Glove.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Cure profile in United States.

Audience size
1.7M
in United States
Gender
48.8%
51.2% male
Age
38.0
average years
Country rank
#15920
Person in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Cure fans

48.8% are female, 51.2% are male, average age 38.0.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The Cure audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.0
Estimated audience size1,730,748
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the The Cure audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3918%
40-4924%
50+17%
Fig. 04

Worldwide distribution

18.4%

of the worldwide The Cure audience comes from United States.

Worldwide audience distribution share by country for The Cure
CountryShare
United States18.4%
United Kingdom11.9%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Cure audience in United States is strongest.

Fig. 05

Top regions by affinity

The Cure fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.34×
02California~200K1.32×
03New Hampshire~8K1.31×
04Colorado~30K1.24×
05Washington~40K1.22×
06Maine~7K1.21×
07Vermont~3K1.17×
08New Mexico~9K1.15×
09Pennsylvania~60K1.14×
10Utah~20K1.14×
11Arizona~30K1.12×
12Massachusetts~30K1.12×
13Illinois~60K1.11×
14Nevada~20K1.07×
15Hawaii~7K1.07×
16Louisiana~20K1.06×
17Rhode Island~5K1.06×
18Ohio~50K1.05×
19New York~90K1.03×
20Idaho~8K1.02×
21Texas~100K1.01×
22Michigan~40K1.00×
23Wisconsin~20K1.00×
24Connecticut~20K1.00×
25Virginia~40K0.98×
26Minnesota~20K0.97×
27Oklahoma~20K0.97×
28Montana~4K0.97×
29New Jersey~40K0.96×
30Indiana~30K0.96×
31Missouri~20K0.96×
32Kansas~10K0.96×
33Kentucky~20K0.94×
34North Dakota~3K0.94×
35Arkansas~10K0.93×
36Washington, District of Columbia~4K0.93×
37Tennessee~30K0.92×
38West Virginia~6K0.92×
39Nebraska~7K0.91×
40Alaska~3K0.91×
41North Carolina~40K0.90×
42Delaware~4K0.89×
43Florida~90K0.88×
44Maryland~20K0.87×
45Iowa~10K0.83×
46South Dakota~3K0.82×
47South Carolina~20K0.81×
48Georgia~40K0.78×
49Alabama~20K0.77×
50Mississippi~9K0.71×
Fig. 06

Affinity by region

Affinity by region — The Cure, United States
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Cure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Cure audience
#·InterestCategoryAffinity×
01GloveMusic & Radio52.81×
02Joy DivisionMusic & Radio34.73×
03MorrisseyMusic & Radio33.85×
04Rachelle LefevreMovies & TV29.17×
05The SmithsMusic & Radio28.90×
06Robert Smith (musician)Music & Radio27.47×
07Tears for FearsMusic & Radio23.58×
08Kurt VonnegutLiterature23.09×
09Duran DuranMusic & Radio18.11×
10Depeche ModeMusic & Radio18.10×
11RadioheadMusic & Radio14.52×
12Boy GeorgeMusic & Radio9.50×
13Catherine O'HaraMovies & TV7.37×
14BeetlejuiceMovies & TV4.75×
15Rob ReinerMovies & TV4.35×
16CultureLiterature2.10×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.63×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Cure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Cure audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
MindfulnessBALANCE1.63×
ExtroversionTHRILL1.56×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Cure audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Luxury OrientationPREMIUM0.98×
PatriotismCONSERVATISM1.03×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Cure have in United States?

The Cure has an estimated audience of 1,730,748 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Cure fans?

48.8% of The Cure fans are female, 51.2% are male, with an average age of 38.0 years.

03

Which brands do The Cure fans like most?

The Cure fans show strongest brand affinity for Glove (52.81×), The Smiths (28.9×), and Morrissey (33.85×) over the country average.

04

Where do The Cure fans live in United States?

The Cure fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Cure fans also like?

Beyond The Cure itself, the audience over-indexes on The Smiths (28.9×), Morrissey (33.85×), Catherine O'Hara (7.37×), and Robert Smith (musician) (27.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Cure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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