A data profile of the people who buy, follow and care about The Cure in United States — modelled from more than twelve digital signal sources. The Cure has an estimated audience of 1,730,748 people in United States.
The average The Cure fan in United States is 38.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Glove, The Smiths, Morrissey, with strongest over-indexing on Glove (52.81× the country average).
Demographically, the The Cure audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Cure fan in United States is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Glove.
The key figures that characterise the The Cure profile in United States.
48.8% are female, 51.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 38.0 |
| Estimated audience size | 1,730,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 17% |
of the worldwide The Cure audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 11.9% |
| Italy | 9.7% |
Where the The Cure audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.34× | |
| 02 | California | ~200K | 1.32× | |
| 03 | New Hampshire | ~8K | 1.31× | |
| 04 | Colorado | ~30K | 1.24× | |
| 05 | Washington | ~40K | 1.22× | |
| 06 | Maine | ~7K | 1.21× | |
| 07 | Vermont | ~3K | 1.17× | |
| 08 | New Mexico | ~9K | 1.15× | |
| 09 | Pennsylvania | ~60K | 1.14× | |
| 10 | Utah | ~20K | 1.14× | |
| 11 | Arizona | ~30K | 1.12× | |
| 12 | Massachusetts | ~30K | 1.12× | |
| 13 | Illinois | ~60K | 1.11× | |
| 14 | Nevada | ~20K | 1.07× | |
| 15 | Hawaii | ~7K | 1.07× | |
| 16 | Louisiana | ~20K | 1.06× | |
| 17 | Rhode Island | ~5K | 1.06× | |
| 18 | Ohio | ~50K | 1.05× | |
| 19 | New York | ~90K | 1.03× | |
| 20 | Idaho | ~8K | 1.02× | |
| 21 | Texas | ~100K | 1.01× | |
| 22 | Michigan | ~40K | 1.00× | |
| 23 | Wisconsin | ~20K | 1.00× | |
| 24 | Connecticut | ~20K | 1.00× | |
| 25 | Virginia | ~40K | 0.98× | |
| 26 | Minnesota | ~20K | 0.97× | |
| 27 | Oklahoma | ~20K | 0.97× | |
| 28 | Montana | ~4K | 0.97× | |
| 29 | New Jersey | ~40K | 0.96× | |
| 30 | Indiana | ~30K | 0.96× | |
| 31 | Missouri | ~20K | 0.96× | |
| 32 | Kansas | ~10K | 0.96× | |
| 33 | Kentucky | ~20K | 0.94× | |
| 34 | North Dakota | ~3K | 0.94× | |
| 35 | Arkansas | ~10K | 0.93× | |
| 36 | Washington, District of Columbia | ~4K | 0.93× | |
| 37 | Tennessee | ~30K | 0.92× | |
| 38 | West Virginia | ~6K | 0.92× | |
| 39 | Nebraska | ~7K | 0.91× | |
| 40 | Alaska | ~3K | 0.91× | |
| 41 | North Carolina | ~40K | 0.90× | |
| 42 | Delaware | ~4K | 0.89× | |
| 43 | Florida | ~90K | 0.88× | |
| 44 | Maryland | ~20K | 0.87× | |
| 45 | Iowa | ~10K | 0.83× | |
| 46 | South Dakota | ~3K | 0.82× | |
| 47 | South Carolina | ~20K | 0.81× | |
| 48 | Georgia | ~40K | 0.78× | |
| 49 | Alabama | ~20K | 0.77× | |
| 50 | Mississippi | ~9K | 0.71× |
The strongest cross-interests of the The Cure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glove | Music & Radio | 52.81× | ||
| 02 | Joy Division | Music & Radio | 34.73× | ||
| 03 | Morrissey | Music & Radio | 33.85× | ||
| 04 | Rachelle Lefevre | Movies & TV | 29.17× | ||
| 05 | The Smiths | Music & Radio | 28.90× | ||
| 06 | Robert Smith (musician) | Music & Radio | 27.47× | ||
| 07 | Tears for Fears | Music & Radio | 23.58× | ||
| 08 | Kurt Vonnegut | Literature | 23.09× | ||
| 09 | Duran Duran | Music & Radio | 18.11× | ||
| 10 | Depeche Mode | Music & Radio | 18.10× | ||
| 11 | Radiohead | Music & Radio | 14.52× | ||
| 12 | Boy George | Music & Radio | 9.50× | ||
| 13 | Catherine O'Hara | Movies & TV | 7.37× | ||
| 14 | Beetlejuice | Movies & TV | 4.75× | ||
| 15 | Rob Reiner | Movies & TV | 4.35× | ||
| 16 | Culture | Literature | 2.10× | ||
| 17 | United States | Travel & Leisure | 1.78× | ||
| 18 | Food and drink | Food & Beverages | 1.70× | ||
| 19 | Food | Food & Beverages | 1.63× | ||
| 20 | Fitness and wellness | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.69× | |
| Mindfulness | BALANCE | 1.63× | |
| Extroversion | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Patriotism | CONSERVATISM | 1.03× |
The Cure has an estimated audience of 1,730,748 people in United States, concentrated in California and Texas.
48.8% of The Cure fans are female, 51.2% are male, with an average age of 38.0 years.
The Cure fans show strongest brand affinity for Glove (52.81×), The Smiths (28.9×), and Morrissey (33.85×) over the country average.
The Cure fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond The Cure itself, the audience over-indexes on The Smiths (28.9×), Morrissey (33.85×), Catherine O'Hara (7.37×), and Robert Smith (musician) (27.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Cure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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