Rascasse Audience Intelligence

Robert Smith (musician) Audience in United States

A data profile of the people who buy, follow and care about Robert Smith (musician) in United States — modelled from more than twelve digital signal sources. Robert Smith (musician) has an estimated audience of 1,367,689 people in United States.

#325among Singer-songwriter in United States#3936among Person in United States#2315in Music & Radio

The average Robert Smith (musician) fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Cure, Depeche Mode, Renewable energy, with strongest over-indexing on The Cure (27.47× the country average).

Demographically, the Robert Smith (musician) audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robert Smith (musician) fan in United States is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for The Cure.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Smith (musician) profile in United States.

Audience size
1.4M
in United States
Gender
50.5%♀
49.5% male
Age
39.5
average years
Country rank
#18998
Person in United States
Fig. 01

Search interest · 12-month trend

+225%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Smith (musician) fans

50.5% are female, 49.5% are male, average age 39.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Robert Smith (musician) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age39.5
Estimated audience size1,367,689
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Robert Smith (musician) audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3925%
40-4928%
50+13%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Robert Smith (musician) audience comes from United States.

Worldwide audience distribution share by country for Robert Smith (musician)
CountryShare
United States33.6%
United Kingdom15.3%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Smith (musician) audience in United States is strongest.

Fig. 05

Top regions by affinity

Robert Smith (musician) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.44×
02California~100K1.41×
03Utah~10K1.41×
04Washington~20K1.25×
05Colorado~20K1.22×
06Washington, District of Columbia~3K1.20×
07Massachusetts~20K1.18×
08Arizona~20K1.17×
09Illinois~30K1.15×
10Pennsylvania~30K1.14×
11Maine~4K1.12×
12Vermont~2K1.12×
13Nevada~10K1.10×
14New Mexico~5K1.09×
15New York~50K1.08×
16Minnesota~10K1.08×
17Connecticut~10K1.07×
18New Hampshire~4K1.07×
19Rhode Island~3K1.07×
20Ohio~30K1.06×
21Michigan~20K1.04×
22Idaho~5K1.04×
23Texas~80K1.03×
24Montana~3K1.01×
25Kentucky~10K0.99×
26New Jersey~20K0.98×
27Oklahoma~10K0.98×
28Virginia~20K0.97×
29Tennessee~20K0.96×
30Missouri~10K0.95×
31Wisconsin~10K0.95×
32Indiana~20K0.94×
33Maryland~10K0.93×
34North Carolina~20K0.92×
35Georgia~30K0.90×
36Louisiana~10K0.90×
37West Virginia~4K0.90×
38Nebraska~4K0.88×
39Delaware~2K0.88×
40Florida~50K0.87×
41Alaska~2K0.87×
42Arkansas~6K0.86×
43Kansas~6K0.86×
44Iowa~6K0.85×
45Alabama~10K0.82×
46South Carolina~10K0.80×
47Hawaii~3K0.80×
48South Dakota~2K0.78×
49North Dakota~1K0.77×
50Mississippi~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Robert Smith (musician), United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Smith (musician) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Smith (musician) audience
#·InterestCategoryAffinity×
01The CureMusic & Radio27.47×
02Depeche ModeMusic & Radio23.72×
03David BowieMusic & Radio5.58×
04Sustainable energyHome & Garden4.50×
05Renewable energyBusiness & Career4.33×
06FedExBusiness & Career3.60×
07Weather forecastingHome & Garden3.46×
08Milwaukee BrewersSports3.19×
09Discount storesShopping2.78×
10Detroit TigersSports2.64×
11Solar energyHome & Garden2.59×
12Mortgage loansBusiness & Career2.42×
13Shopping mallsShopping2.09×
14SubwayFood & Beverages2.04×
15AirbnbTravel & Leisure1.87×
16Pizza HutFood & Beverages1.85×
17PinterestInternet & Social Media1.75×
18McDonald'sFood & Beverages1.75×
19Classical musicMusic & Radio1.68×
20PodcastMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Smith (musician) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Smith (musician) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
Family OrientationCONSERVATISM2.18×
SustainabilityBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Smith (musician) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
MindfulnessBALANCE0.72×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Smith (musician) have in United States?

Robert Smith (musician) has an estimated audience of 1,367,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robert Smith (musician) fans?

50.5% of Robert Smith (musician) fans are female, 49.5% are male, with an average age of 39.5 years.

03

Which brands do Robert Smith (musician) fans like most?

Robert Smith (musician) fans show strongest brand affinity for The Cure (27.47×), Depeche Mode (23.72×), and Renewable energy (4.33×) over the country average.

04

Where do Robert Smith (musician) fans live in United States?

Robert Smith (musician) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Smith (musician) fans also like?

Beyond Robert Smith (musician) itself, the audience over-indexes on Depeche Mode (23.72×), Renewable energy (4.33×), FedEx (3.6×), and Sustainable energy (4.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Smith (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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