Robert Smith (musician) Audience in United States

Robert Smith (musician) logo

Robert Smith (musician) has an estimated audience of 901,979 people in United States. 50.5% are female, 49.5% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Ayrton Senna, Dog breed, Minnesota, Winemaking, Alaska.

The average Robert Smith (musician) fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ayrton Senna, Dog breed, Minnesota, with strongest over-indexing on Ayrton Senna (19.73× the country average). Demographically, the Robert Smith (musician) audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Robert Smith (musician) fans

Demographic split for Robert Smith (musician) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age39.5
Estimated audience size901,979

Audience persona

The typical Robert Smith (musician) fan in United States is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Ayrton Senna.

Top regions in United States

Top regions ranked by reach for Robert Smith (musician) in United States
RegionReachAffinity
California143,2011.44×
Texas85,1711.1×
Florida54,2220.89×
New York54,0001.07×
Pennsylvania35,4601.17×
Illinois34,1441.14×
Ohio28,8071.04×
Georgia26,2160.94×
Michigan25,3151.07×
North Carolina25,0340.92×
Washington23,6891.31×
Arizona22,6391.23×
Virginia21,2810.97×
New Jersey20,6740.9×
Massachusetts19,7441.11×
Colorado18,5431.3×
Tennessee17,6300.97×
Indiana16,4111×
Oregon15,8631.53×
Maryland14,8670.96×
Missouri14,3360.99×
Minnesota13,6041.05×
Wisconsin12,5310.92×
Kentucky10,8580.96×
Alabama10,5330.84×
South Carolina10,5140.77×
Louisiana10,4660.9×
Utah10,0261.24×
Oklahoma9,9821×
Nevada9,9201.14×
Connecticut9,3531.03×
Arkansas6,3470.85×
Kansas6,2950.89×
Iowa6,1180.82×
Mississippi5,3860.72×
New Mexico5,2281.16×
Idaho4,7391.05×
West Virginia3,8310.91×
Nebraska3,7940.84×
New Hampshire3,6921.04×
Maine3,5911.11×
Washington, District of Columbia3,2251.19×
Rhode Island3,0211.05×
Hawaii2,7240.7×
Montana2,4440.98×
Delaware2,1090.85×
Vermont1,7721.12×
South Dakota1,4350.69×
Alaska1,4250.74×
North Dakota1,2620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Smith (musician) audience
BrandAffinityCategory
Ayrton Senna19.73×Sports
Dog breed2.26×Pets & Animals
Minnesota2.66×Travel & Leisure
Winemaking4.69×Food & Beverages
Alaska1.68×Travel & Leisure
Natural rubber1.89×Cars & Mobility
Panama2.21×Travel & Leisure
3D printing1.52×Technology & Electronics
JTV (Indonesia)2.6×
Paul Dano1.88×Movies & TV
Google Analytics1.58×Internet & Social Media
Temple Grandin2.43×Literature
Mad About You3.65×Movies & TV
Temple Grandin2.14×Literature
Hypertext1.56×Technology & Electronics
Enfamil1.67×Kids & Family
Mike Conley, Jr.2.06×Sports
Tuscany1.67×Travel & Leisure
Julius Caesar (play)1.51×
Google Wallet1.61×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Smith (musician) audience
TraitClusterScore
Design AffinityPREMIUM1.45
SustainabilityBALANCE1.39
LGBTQ+ IdentityOPEN1.34
Early Adopter MentalityPOWER1.34
Urban LifestyleOPEN1.32
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Robert Smith (musician)
CountryShare
United States28.6%
United Kingdom18.5%
Germany8.5%

See Robert Smith (musician) audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Robert Smith (musician) have in United States?

Robert Smith (musician) has an estimated audience of 901,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert Smith (musician) fans?

50.5% of Robert Smith (musician) fans are female, 49.5% are male, with an average age of 39.5 years.

Which brands do Robert Smith (musician) fans like most?

Robert Smith (musician) fans show strongest brand affinity for Ayrton Senna (19.73×), Dog breed (2.26×), and Minnesota (2.66×) over the country average.

Where do Robert Smith (musician) fans live in United States?

Robert Smith (musician) fans in United States are most concentrated in California (reach 143,201), Texas (reach 85,171), and Florida (reach 54,222). These three regions account for the largest share of the active audience.

What other brands do Robert Smith (musician) fans also like?

Beyond Robert Smith (musician) itself, the audience over-indexes on Dog breed (2.26×), Minnesota (2.66×), Winemaking (4.69×), and Alaska (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Smith (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.